Social Media Processing
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Social Media Processing
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Author : Xichun Zhang
language : en
Publisher: Springer
Release Date : 2015-11-26
Social Media Processing written by Xichun Zhang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26 with Computers categories.
This book constitutes the thoroughly refereed papers of the 4th National Conference of Social Media Processing, SMP 2015, held in Guangzhou, China, in November 2015. The 14 revised full papers and 9 short papers presented were carefully reviewed and selected from 105 submissions. The papers address issues such as: mining social media and applications; natural language processing; data mining; information retrieval; emergent social media processing problems.
Social Media Processing
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Author : He-Yan Huang
language : en
Publisher: Springer
Release Date : 2014-10-21
Social Media Processing written by He-Yan Huang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21 with Computers categories.
This book constitutes the thoroughly refereed papers of the Third National Conference of Social Media Processing, SMP 2014, held in Beijing, China, in November 2014. The 14 revised full papers and 9 short papers presented were carefully reviewed and selected from 101 submissions. The papers focus on the following topics: mining social media and applications; natural language processing; data mining; information retrieval; emergent social media processing problems.
Social Media Processing
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Author : Xueqi Cheng
language : en
Publisher: Springer
Release Date : 2017-10-24
Social Media Processing written by Xueqi Cheng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Computers categories.
This book constitutes the thoroughly refereed proceedings of the 6th National Conference of Social Media Processing, SMP 2017, held in Beijing, China, in September 2017. The 28 revised full papers presented were carefully reviewed and selected from 140 submissions. The papers address issues such as: knowledge discovery for data; natural language processing; text mining and sentiment analysis; social network analysis and social computing.
Advances In Digital Marketing And Ecommerce
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2021-05-26
Advances In Digital Marketing And Ecommerce written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Natural Language Processing For Social Media
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Author : Anna Atefeh Farzindar
language : en
Publisher: Morgan & Claypool Publishers
Release Date : 2020-04-10
Natural Language Processing For Social Media written by Anna Atefeh Farzindar and has been published by Morgan & Claypool Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-10 with Computers categories.
In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms that extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. This book will discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts, and it shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, health care, and business intelligence. The book further covers the existing evaluation metrics for NLP and social media applications and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks), the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC), or the Conference and Labs of the Evaluation Forum (CLEF). In this third edition of the book, the authors added information about recent progress in NLP for social media applications, including more about the modern techniques provided by deep neural networks (DNNs) for modeling language and analyzing social media data.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Natural Language Processing For Social Media Second Edition
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Author : Atefeh Farzindar
language : en
Publisher: Springer Nature
Release Date : 2017-12-15
Natural Language Processing For Social Media Second Edition written by Atefeh Farzindar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Computers categories.
In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms which extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. We discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts (big data), and shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, healthcare, business intelligence, industry, marketing, and security and defence. We review the existing evaluation metrics for NLP and social media applications, and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks) or by the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC). In the concluding chapter, we discuss the importance of this dynamic discipline and its great potential for NLP in the coming decade, in the context of changes in mobile technology, cloud computing, virtual reality, and social networking. In this second edition, we have added information about recent progress in the tasks and applications presented in the first edition. We discuss new methods and their results. The number of research projects and publications that use social media data is constantly increasing due to continuously growing amounts of social media data and the need to automatically process them. We have added 85 new references to the more than 300 references from the first edition. Besides updating each section, we have added a new application (digital marketing) to the section on media monitoring and we have augmented the section on healthcare applications with an extended discussion of recent research on detecting signs of mental illness from social media.
Natural Language Processing For Social Media Third Edition
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Author : Anna Atefeh Farzindar
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Natural Language Processing For Social Media Third Edition written by Anna Atefeh Farzindar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Computers categories.
In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms that extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. This book will discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts, and it shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, health care, and business intelligence. The book further covers the existing evaluation metrics for NLP and social media applications and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks), the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC), or the Conference and Labs of the Evaluation Forum (CLEF). In this third edition of the book, the authors added information about recent progress in NLP for social media applications, including more about the modern techniques provided by deep neural networks (DNNs) for modeling language and analyzing social media data.
Strategic Social Media Management
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2020-12-21
Strategic Social Media Management written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Business & Economics categories.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
The Hype Machine
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Author : Sinan Aral
language : en
Publisher: Crown Currency
Release Date : 2020-09-15
The Hype Machine written by Sinan Aral and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Business & Economics categories.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.