Social Media Und Museum
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Museum Websites And Social Media
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Author : Ana Sánchez Laws
language : en
Publisher: Berghahn Books
Release Date : 2015-10-01
Museum Websites And Social Media written by Ana Sánchez Laws and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Art categories.
Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for cross-disciplinary discussion. It is a resource for museum staff, students, designers, and researchers working at the intersection of cultural institutions and digital technologies. The aim is to provide insight into the issues behind designing and implementing web pages and social media to serve the broadest range of museum stakeholders.
Museum Communication And Social Media
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Author : Kirsten Drotner
language : en
Publisher: Routledge
Release Date : 2014-03-14
Museum Communication And Social Media written by Kirsten Drotner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Art categories.
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Marketing And Social Media
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Author : Lorri Mon
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2020-12-07
Marketing And Social Media written by Lorri Mon and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Language Arts & Disciplines categories.
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Social Media Und Museum
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Author : Sarah Maria Ullrich
language : de
Publisher: transcript Verlag
Release Date : 2024-04-30
Social Media Und Museum written by Sarah Maria Ullrich and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Art categories.
Was passiert, wenn Besucher*innen von Kunstmuseen die Exponate der Ausstellungsräume fotografieren und die bildlichen Aufnahmen auf Social-Media-Plattformen neu kontextualisieren? Sarah Maria Ullrich zeigt anhand dichter ethnografischer Beschreibungen, dass diese vermeintlich banalen Praktiken im Kern eines vielschichtigen Spannungsfelds stehen, in dem sich nichts weniger als die Frage verhandelt, wie digitale Medien die moderne Museumserfahrung verändern. Sie illustriert, wie mediale Visualisierungstechniken als neue Formen des Widerstands im Kontext gesellschaftspolitischer Aushandlungsprozesse fungieren und damit nicht zuletzt auch die Deutungshoheit etablierter musealer Institutionen ins Wanken bringen.
Museum Communication And Social Media
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Author : Kirsten Drotner
language : en
Publisher: Routledge
Release Date : 2014-03-14
Museum Communication And Social Media written by Kirsten Drotner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Art categories.
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Heritage And Social Media
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Author : Elisa Giaccardi
language : en
Publisher: Routledge
Release Date : 2012-07-26
Heritage And Social Media written by Elisa Giaccardi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Social Science categories.
Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.
Emerging Technologies And The Digital Transformation Of Museums And Heritage Sites
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Author : Maria Shehade
language : en
Publisher: Springer Nature
Release Date : 2021-08-02
Emerging Technologies And The Digital Transformation Of Museums And Heritage Sites written by Maria Shehade and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Computers categories.
This book constitutes the post-conference proceedings of the First International Conference on Emerging Technologies and the Digital Transformation of Museums and Heritage Sites, RISE IMET 2020, held in Nicosia, Cyprus, in June 2021*. The 23 revised full papers were carefully reviewed and selected from 38 submissions. The papers are organized in the following topical sections: digital curation and visitor engagement in museums and heritage sites; VR, AR, MR, mobile applications and gamification in museums and heritage sites; digital storytelling and embodied characters for the interpretation of cultural heritage; emerging technologies, difficult heritage and affective practices; participatory approaches, crowdsourcing and new technologies; digitization, documentation and digital representation of cultural heritage. * The conference was held virtually due to the COVID-19 pandemic.
Marketing And Social Media
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Author : Christie Koontz
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-05-01
Marketing And Social Media written by Christie Koontz and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Language Arts & Disciplines categories.
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Social Media And Networking Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-07-31
Social Media And Networking Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Social Science categories.
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.