Social Sponsoring Am Beispiel Des Gesellschaftspolitischen Engagements Der Bmw Group
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Social Sponsoring Am Beispiel Des Gesellschaftspolitischen Engagements Der Bmw Group
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Author : Pia Gröger
language : de
Publisher: diplom.de
Release Date : 2001-05-16
Social Sponsoring Am Beispiel Des Gesellschaftspolitischen Engagements Der Bmw Group written by Pia Gröger and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-16 with Business & Economics categories.
Inhaltsangabe:Einleitung: Die zunehmende Bedeutung des Begriffes Nachhaltigkeit bzw. sustainibility zwingt immer mehr Unternehmen dazu, neue Instrumente der Kommunikation mit Mitarbeitern und stakeholdern zu ergreifen. Ein besonders geeignetes aber auch sensibles Mittel ist Social Sponsoring. Vorliegende Arbeit beschreibt am Beispiel der BMW Group, deren sustainibility-Bericht, ausgezeichnet wurde, deren gesellschaftspolitisches Engagement und zeichnet die durch Social Sponsoring zu erreichenden Ziele auf. Gang der Untersuchung: Zuerst erfolgt eine Begriffsabgrenzung zwischen Spendenwesen, Sponsoring und Mäzenatentum. Dann werden die Projekte der BMW Group in diesem Kontext untersucht. Des weiteren werden die unterschiedlichen Sponsoringformen und deren Bedeutung und Ziele für die Kommunikationsarbeit und das Marketing dargestellt. Danach werden die Voraussetzungen für erfolgreiches Social Sponsoring erläutert und anhand verschiedener Projekte ausführlich vorgestellt. Dabei werden konkrete Vorschläge und Empfehlungen zu einer erfolgreichen Implementierung eines Sozio-sponsoring gegeben. Daraufhin werden die durch Sozial-Sponsoring erreichbaren Ziele detailliert dargestellt und die Möglichkeiten, diese Ziele auch verwirklichen zu können, aufgezeigt. Sozial-Sponsoring leistet insbesondere als Imagetransferent besondere Dienste und dient dazu, sich im Wettbewerb neu zu positionieren und Akzeptanz für das eigene Handeln intern und extern zu erlangen. Soziosponsoring dient als Motivator und Kommunikator und zeichnet das Unternehmen als Corporate Citizen, der sich seiner gesellschaftspolitischen Verantwortung bewusst ist und sie übernimmt, aus. Auch die Möglichkeiten, die Sozial-Sponsoring für die Community Relations bietet, werden erläutert. Ergänzend erfolgt eine Einordnung der Aktivitäten der BMW Group in die verschiedenen Formen. Abschließend wird die bisherige Entwicklung im Sozialen Sponsoring analysiert und ausgewertet sowie ein Ausblick für die Zukunft dieser Sponsoringform gegeben. Das große Potenzial des Social Sponsoring für ein Unternehmen sowohl im Bereich der Verkaufsförderung als auch in der Kommunikation und wie diese Chancen genutzt werden, wird in dieser Arbeit konkretisiert. Inhaltsverzeichnis:Inhaltsverzeichnis: Abkürzungsverzeichnis5 1.Einleitung6 2.Die gesellschaftspolitischen Maßnahmen der BMW Group7 2.1Die vier Säulen des Bereiches Gesellschaftspolitik der BMW [...]
The End Of Advertising As We Know It
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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002
The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Smart Governance
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Author : Helmut Willke
language : en
Publisher: Campus Verlag
Release Date : 2007
Smart Governance written by Helmut Willke and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Offers a different perspective on global governance from the vantage point of a global knowledge society. Employing a case study of the global financial system and an analysis of several governance regimes, this work contends that markets, legal systems, and morality must evolve to cope with uncertainty, build capacities, and achieve resilience.
Encyclopedia Of Archival Science
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Author : Luciana Duranti
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-06-17
Encyclopedia Of Archival Science written by Luciana Duranti and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-17 with Language Arts & Disciplines categories.
Here is the first-ever comprehensive guide to archival concepts, principles, and practices. Encyclopedia of Archival Science features 154 entries, which address every aspect of archival professional knowledge. These entries range from traditional ideas (like appraisal and provenance) to today’s challenges (digitization and digital preservation). They present the thoughts of leading luminaries like Ernst Posner, Margaret Cross-Norton, and Philip Brooks as well as those of contemporary authors and rising scholars. Historical and ethical components of practice are infused throughout the work. Edited by Luciana Duranti from the University of British Columbia and Patricia C. Franks from San José State University, this landmark work was overseen by an editorial board comprised of leading archivists and archival educators from every continent: Adrian Cunningham (Queensland State Archives, Australia), Fiorella Foscarini (University of Toronto and University of Amsterdam), Pat Galloway (University of Texas at Austin), Shadrack Katuu (International Atomic Energy Agency), Giovanni Michetti (University of Rome La Sapienza), Ken Thibodeau (National Archives and Records Administration, US), and Geoffrey Yeo (University College London, UK).
Killing And Letting Die
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Author : Bonnie Steinbock
language : en
Publisher: Fordham Univ Press
Release Date : 1994
Killing And Letting Die written by Bonnie Steinbock and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Family & Relationships categories.
This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.
Inside The Olympic Industry
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Author : Helen Lenskyj
language : en
Publisher: SUNY Press
Release Date : 2000-07-14
Inside The Olympic Industry written by Helen Lenskyj and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-14 with Sports & Recreation categories.
Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.
Red Vienna
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Author : Helmut Gruber
language : en
Publisher: Oxford University Press, USA
Release Date : 1991
Red Vienna written by Helmut Gruber and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with History categories.
From 1919 to 1934, the Socialist government in Vienna sought to create a comprehensive working-class culture, striving to provide a foretaste of the socialist utopia in the present. In Red Vienna, Gruber critically examines the impact of this experiment in all areas of life, from massive public housing projects and health and education programs to socialist parades, festivals, and sporting events designed to create a "new" working class. The Socialist program faced enormous obstacles, arising from the exaggerated expectations of the socialist leaders and their conventional cultural vision, from the resistance of workers, and from the competition of commercial and mass culture. Gruber then evaluates the limited and partial success of the Viennese "model" -- clearly the most comprehensive in the West and a democratic alternative to the Bolsheviks' experiment in Soviet Russia -- to pose general questions about attempts to fashion culture from above.
Urban Europe A Study Of Growth And Decline
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Author : Leo van den Berg
language : en
Publisher: Pergamon
Release Date : 1982
Urban Europe A Study Of Growth And Decline written by Leo van den Berg and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Social Science categories.
Kommunikation Im Corporate Change
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Author : Egbert Deekeling
language : de
Publisher: Gabler Verlag
Release Date : 2014-11-08
Kommunikation Im Corporate Change written by Egbert Deekeling and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-08 with Business & Economics categories.
Die zweite Auflage enthält eine Vielzahl neuer Beiträge aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewältigung kommunikativer Aufgaben in komplexen unternehmerischen Entwicklungslagen und geben substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.