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Solving Advertising Art Problems


Solving Advertising Art Problems
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Solving Advertising Art Problems


Solving Advertising Art Problems
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Author : Advertising Artists, Inc
language : en
Publisher:
Release Date : 1920

Solving Advertising Art Problems written by Advertising Artists, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.




The Art Of Creative Advertising


The Art Of Creative Advertising
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Author : Michael Antebi
language : en
Publisher:
Release Date : 1968

The Art Of Creative Advertising written by Michael Antebi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Advertising art categories.




Complete Problem Solving For Design Advertising Advertising Media


Complete Problem Solving For Design Advertising Advertising Media
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Author : Nelson
language : en
Publisher: WCB/McGraw-Hill
Release Date : 1995-01-01

Complete Problem Solving For Design Advertising Advertising Media written by Nelson and has been published by WCB/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with categories.




The Book Of Graphic Problem Solving


The Book Of Graphic Problem Solving
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Author : John Newcomb
language : en
Publisher: R. R. Bowker
Release Date : 1984

The Book Of Graphic Problem Solving written by John Newcomb and has been published by R. R. Bowker this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Design categories.


Describes a system for developing visual ideas, and shows magazine illustrations and advertisements designed by professional artists and art designers.



Buyways


Buyways
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Author : Catherine Gudis
language : en
Publisher: Routledge
Release Date : 2004-05-15

Buyways written by Catherine Gudis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-15 with Business & Economics categories.


The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.



Advertising Selling


Advertising Selling
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Author :
language : en
Publisher:
Release Date : 1920

Advertising Selling written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.




Advertising And Selling


Advertising And Selling
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Author :
language : en
Publisher:
Release Date : 1920

Advertising And Selling written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Advertising categories.




From Idolatry To Advertising Visual Art And Contemporary Culture


From Idolatry To Advertising Visual Art And Contemporary Culture
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Author : Susan G. Josephson
language : en
Publisher: Routledge
Release Date : 2016-09-16

From Idolatry To Advertising Visual Art And Contemporary Culture written by Susan G. Josephson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with Political Science categories.


This book records the conclusions that I came to as I thought through the cultural evolution of each of the different sorts of visual art and tried to piece together their story from the perspective of philosophy. Chapter 1 discusses how culture shapes art to be what it is from the outside, like a mold shapes clay, and the great power of art to affect the way we think and to promote cultural change. Chapter 2 discusses the evolution of Fine Art from its birth in the Renaissance to its present old age and decline. Chapter 3 discusses the institutional structures that make art for popular taste its own sort of art, and the culture wars over censorship and whether public art should be Fine Art, or art for popular taste. Chapters 4 and 5 discuss the life histories of design and advertising. This book is also the story of how art interacts with technology. In my work in Artificial Intelligence research I saw that there is an intimate connection between the evolution of design in engineering and design in art. In both sorts of design there is a growing understanding of how to make and use levels of packaging, and how to approach things from the functional perspective of the artifact. This is discussed in Chapter 4. My talk in Chapter 1 of how art styles affect us also reflects this functional approach. That is, instead of approaching art styles in the traditional ways, I have approached them in terms of the tasks of vision and how art delivers information packaged to be understood at different levels of visual processing. Using this functional approach, I stress what art does for us rather than what art is. I also tried to address the evolution of culture given the mass media and mass market, and the role of art in the growing marriage between television and computer. As I thought about computers in my work in Artificial Intelligence, I saw that a new sort of idolatry was arising where ^he computers were being asked to be infallible experts giving us advice on everything from taxes to marriage problems and our health. I saw that computers were being used not just as art tools and artists, but also as art objects like the ancient idols. This started me thinking about how other ancient functions of religion were being filled by advertising and the media.



Basics Advertising 02 Art Direction


Basics Advertising 02 Art Direction
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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02

Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.


Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.



Problems In Advertising


Problems In Advertising
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Author : Neil Hopper Borden
language : en
Publisher:
Release Date : 1932

Problems In Advertising written by Neil Hopper Borden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1932 with Advertising categories.