Special Issue Revisiting Value Co Creation And Co Destruction In Tourism Development
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Revisiting Value Co Creation And Co Destruction In Tourism
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Author : Elina (Eleni) Michopoulou
language : en
Publisher: Routledge
Release Date : 2021-12-19
Revisiting Value Co Creation And Co Destruction In Tourism written by Elina (Eleni) Michopoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-19 with Business & Economics categories.
This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.
Special Issue Revisiting Value Co Creation And Co Destruction In Tourism Development
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Author : Elena Cavagnaro
language : en
Publisher:
Release Date : 2021
Special Issue Revisiting Value Co Creation And Co Destruction In Tourism Development written by Elena Cavagnaro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Intersecting Natural Language Processing And Fintech Innovations In Service Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-04-25
Intersecting Natural Language Processing And Fintech Innovations In Service Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Computers categories.
Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities in customer engagement. In an era where personalized experiences and sophisticated artificial intelligence (AI) interactions are pivotal for brand success, it is imperative for businesses to capitalize on AI’s capabilities for customer needs. By translating theoretical progress into actionable strategies, business can craft deeply personalized messages and experiences. Adopting these technologies to meet evolving consumer expectations and cultivating enduring customer loyalty is of strategic importance. Intersecting Natural Language Processing and FinTech Innovations in Service Marketing provides a meticulous analysis of these underlying technologies, bolstered by empirical case studies demonstrating successful integrations. Critical issues such as data privacy, security, and ethical considerations are also addressed, offering a comprehensive perspective on the opportunities and challenges inherent in this dynamic field. Covering topics such as pricing insinuations, key performance indicators (KPIs), and vulnerable consumers, this book is an excellent resource for computer engineers, marketers, policymakers, business owners, researchers, academicians, and more.
Technology Advances And Innovation In Wine Tourism
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Author : Marianna Sigala
language : en
Publisher: Springer Nature
Release Date : 2023-01-04
Technology Advances And Innovation In Wine Tourism written by Marianna Sigala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-04 with Business & Economics categories.
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Creative Tourism
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Author : Nancy duxbury
language : en
Publisher: CABI
Release Date : 2021-10-12
Creative Tourism written by Nancy duxbury and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.
Theoretical Advancement In Social Impacts Assessment Of Tourism Research
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Author : Kyle Maurice Woosnam
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-01
Theoretical Advancement In Social Impacts Assessment Of Tourism Research written by Kyle Maurice Woosnam and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Business & Economics categories.
This book provides the reader with a fresh perspective on the use of theory in the body of research centred on social impacts of tourism. Theory is advanced in three primary forms within this volume. Some apply novel frameworks (e.g., theory of interaction ritual; degrowth paradigm; and mere exposure theory) to contexts involving destination residents. Others consider various uniquely complemented theoretical frameworks (e.g., social exchange theory and affect theory of exchange; Weber’s theory of rationality and Foucauldian constructs; and emotional solidarity and cognitive appraisal theory). Still others develop theoretical frameworks (e.g., influence of presumed influence model, elaboration likelihood model, and social exchange theory; tourist-resident social contact; quality of life; and socio-ecological systems theory and chaos theory) for others to potentially consider and test. The chapters in this edited volume contribute to the evolving advancement of theoretical applications within the research area of social impacts of tourism. This book will be of great interest to all upper-level students and researchers in tourism, planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism.
Etourism
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Author : Dimitrios Buhalis
language : en
Publisher: Pearson Education
Release Date : 2003
Etourism written by Dimitrios Buhalis and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that tourism ICTs increasingly determine the competitiveness of the organization, and therefore, they are critical for the competitiveness of the industry in the longer term. The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating. Features and benefits: Strategic perspective demonstrates the contribution of ICTs to the competitiveness of tourism organizations and destinations A wealth of international examples ensure global application and relevance Extensive use of case studies and illustrative examples demonstrate the link between theory and real world tourism situations Discussion topics encourage students to analyse further the information covered Extensive bibliography and further reading encourage more advanced study Associated website featuring up-to-date FT articles and power point slides create a comprehensive teaching and learning package. Dr Dimitrios Buhalis is Course Leader of the MSc in eTourism and Director of the Centre for eTourism Research (CeTR) at the University of Surrey. He is also Adjunct Professor at the Institut de Management Hotelier International (Cornell University - ESSEC Business School) in Paris. He serves as Vice President of the International Federation of Information Technology and Tourism (IFITT) and has chaired several ENTER conferences. He regularly works as adviser for the World Tourism Organisation, the World Tourism and Travel Council and the European Commission.
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Handbook Of Customer Engagement In Tourism Marketing
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Author : Raouf A. Rather
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-10-06
Handbook Of Customer Engagement In Tourism Marketing written by Raouf A. Rather and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.