Statistics For Business And Marketing Research
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Statistics For Marketing And Consumer Research
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Author : Mario Mazzocchi
language : en
Publisher: SAGE
Release Date : 2008-05-22
Statistics For Marketing And Consumer Research written by Mario Mazzocchi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-22 with Business & Economics categories.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Marketing Research With Ibm Spss Statistics
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Author : Karine Charry
language : en
Publisher: Routledge
Release Date : 2016-07-15
Marketing Research With Ibm Spss Statistics written by Karine Charry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Statistics For Business And Marketing Research
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Author : Kishore K. Das
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2011
Statistics For Business And Marketing Research written by Kishore K. Das and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business categories.
How To Do Marketing Research
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Author : Paul N. Hague
language : en
Publisher:
Release Date : 1990
How To Do Marketing Research written by Paul N. Hague and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing research categories.
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
Study Guide For Statistics For Business And Financial Economics
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Author : Ronald L. Moy
language : en
Publisher: Springer
Release Date : 2014-12-04
Study Guide For Statistics For Business And Financial Economics written by Ronald L. Moy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Business & Economics categories.
This Study Guide accompanies Statistics for Business and Financial Economics, 3rd Ed. (Springer, 2013), which is the most definitive Business Statistics book to use Finance, Economics, and Accounting data throughout the entire book. The Study Guide contains unique chapter reviews for each chapter in the textbook, formulas, examples and additional exercises to enhance topics and their application. Solutions are included so students can evaluate their own understanding of the material. With more real-life data sets than the other books on the market, this study guide and the textbook that it accompanies, give readers all the tools they need to learn material in class and on their own. It is immediately applicable to facing uncertainty and the science of good decision making in financial analysis, econometrics, auditing, production and operations, and marketing research. Data that is analyzed may be collected by companies in the course of their business or by governmental agencies. Students in business degree programs will find this material particularly useful to their other courses and future work.
Marketing Research
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Author : W. Bruce Wrenn
language : en
Publisher: Psychology Press
Release Date : 2002
Marketing Research written by W. Bruce Wrenn and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text/CD-ROM for an introductory marketing research course shows how to design, conduct, and interpret market research, offering step- by-step instructions, explanations of complex issues such as the interpretation of statistics, 16 case studies, and practice cases. Chapters cover research designs for management decision making, secondary data, primary data collection, measurement, designing the data-gathering instrument, sampling methods and sample size, basic and advanced data analysis, and the research report. The CD-ROM contains SPSS data for cases. Wrenn teaches marketing at Indiana University. c. Book News Inc.
Study Guide For Statistics For Business And Financial Economics
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Author : Ronald L. Moy
language : en
Publisher:
Release Date : 2015
Study Guide For Statistics For Business And Financial Economics written by Ronald L. Moy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Economics categories.
This Study Guide accompanies Statistics for Business and Financial Economics, 3rd Ed. (Springer, 2013), which is a business statistics textbook that uses finance, economics, and accounting data throughout the book. This Study Guide contains unique chapter reviews for each chapter in the textbook, formulas, examples, and additional exercises to enhance topics and their application. Solutions are included so students can evaluate their own understanding of the material. With more real-life data sets than the other books on the market, this study guide and the textbook that it accompanies, give readers all the tools they need to learn material in class and on their own. The topics covered are immediately applicable to facing uncertainty and the science of good decision making in financial analysis, econometrics, auditing, production, operations, and marketing research. Students in business degree programs will find this material particularly useful in their other courses and future work.
Statistical Analysis Of Management Data
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Author : Hubert Gatignon
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-17
Statistical Analysis Of Management Data written by Hubert Gatignon and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-17 with Business & Economics categories.
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes: · A new chapter on the analysis of mediation and moderation effects · Examples using STATA for most of the statistical methods · Example of XLSTAT applications Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.
Marketing Analytics
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Author : José Marcos Carvalho de Mesquita
language : en
Publisher: Routledge
Release Date : 2021-11-01
Marketing Analytics written by José Marcos Carvalho de Mesquita and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Business & Economics categories.
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Marketing Statistics For Marketing Research
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Author : Prentice Hall PTR
language : en
Publisher: Macmillan College
Release Date : 1992-10-01
Marketing Statistics For Marketing Research written by Prentice Hall PTR and has been published by Macmillan College this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-01 with categories.