Storytelling Through Video
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Storytelling Through Video
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Author : Patrick Fuller
language : en
Publisher:
Release Date : 2019-09-21
Storytelling Through Video written by Patrick Fuller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-21 with categories.
Video is often cited as the most effective marketing content for driving results. It's proven to significantly increase website traffic, time on site, social engagement, and conversion. But it's not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we're all in agreement that video is important. Now what? I constantly hear business leaders say, "We've always wanted to do video, but we didn't know someone we could trust, we didn't know what we were doing, and we didn't know how much it should cost." The goal of this book is to help you answer all these questions-and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions: What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I'm going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online
The Art Of Video Storytelling
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Author : Patricia Gras
language : en
Publisher:
Release Date : 2019-09-15
The Art Of Video Storytelling written by Patricia Gras and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-15 with categories.
Video storytelling is a quick paced skill based workshop that teaches hands on video production skills to produce high-quality professional videos. Whether it is to tell a feature story, or sell a product, create your own you tube channel or produce an effective video for your own personal purpose, this is the course for you. The best videos will always be the ones that that grab your attention, make you think, make you laugh or cry, or elicit an emotion - and make you want to watch till the end. Join us to learn best-in-class techniques for producing engaging videos for your own purpose.
Storytelling With Data
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Author : Cole Nussbaumer Knaflic
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-09
Storytelling With Data written by Cole Nussbaumer Knaflic and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-09 with Mathematics categories.
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Design Is Storytelling
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Author : Ellen Lupton
language : en
Publisher: Thames & Hudson
Release Date : 2017
Design Is Storytelling written by Ellen Lupton and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Design categories.
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
The Science Of Storytelling
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Author : Will Storr
language : en
Publisher: Abrams
Release Date : 2020-03-10
The Science Of Storytelling written by Will Storr and has been published by Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-10 with Language Arts & Disciplines categories.
The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
The Art Of Storytelling
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Author : John D. Walsh
language : en
Publisher: Moody Publishers
Release Date : 2013-12-18
The Art Of Storytelling written by John D. Walsh and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Religion categories.
Can you captivate an audience with your story? Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate. In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.
The Story Factor
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Author : Annette Simmons
language : en
Publisher: Hachette UK
Release Date : 2009-03-17
The Story Factor written by Annette Simmons and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-17 with Business & Economics categories.
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
Smartphone Video Storytelling
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Author : Robb Montgomery
language : en
Publisher: Focal Press
Release Date : 2018
Smartphone Video Storytelling written by Robb Montgomery and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Language Arts & Disciplines categories.
Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. With mobile journalism on the rise, it¿s becoming increasingly important to understand the entire process and potential for conveying stories across multiple platforms. This richly illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app to working with interview subjects on camera. The ethics of non-fiction video storytelling are highlighted to reinforce core journalistic principles. The chapters feature mini-tutorials and exercises that introduce the key principles of filmmaking. The student exercises and library of online video lessons introduce the building blocks of visual storytelling using real-world reporting examples. A story-based approach allows instructors to use the experiences of making each project in order to teach the fundamentals of video storytelling in a natural way. Each story lesson introduces the necessary stages, including planning, filming, and editing . . . and all with a smartphone.
Storytelling Techniques For Digital Filmmakers
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Author : Ross Hockrow
language : en
Publisher: Amherst Media
Release Date : 2013-09-16
Storytelling Techniques For Digital Filmmakers written by Ross Hockrow and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-16 with Performing Arts categories.
The key elements of creating an effective film narrative—which involves a significant shift in mindset from still photography to motion capture—are detailed in this guide to becoming a standout digital videographer. Through teaching classic cinematic techniques for storytelling while addressing contemporary digital equipment and customer standards, the guide instructs such elements of filming as mixing the types of shots used, charting the plot, and introducing characters. Equipment use is also explored through the analysis of gear for camera movement and how to create ideal lighting. With a focus on high-definition filming, the book also provides invaluable information on obtaining high-quality audio and how to make the most of video editing.
The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand
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Author : Ekaterina Walter
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-03-07
The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand written by Ekaterina Walter and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Business & Economics categories.
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company