Strat Gie Marketing Des Services D Information
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Les Mots Cl S De La Communication Des Entreprises
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Author : Joëlle Rouanet-Laplace
language : en
Publisher: Editions Bréal
Release Date : 2001
Les Mots Cl S De La Communication Des Entreprises written by Joëlle Rouanet-Laplace and has been published by Editions Bréal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business communication categories.
Marketing Des Services
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Author : Christopher H. Lovelock
language : fr
Publisher: Pearson
Release Date : 2004
Marketing Des Services written by Christopher H. Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Customer services categories.
Rien ne caractérise mieux le secteur des services que sa diversité. Difficile alors d'en aborder les questions de marketing avec un modèle conceptuel unique, quand celles-ci peuvent concerner un petit salon de coiffure comme une grande banque internationale. Marketing des services fait état de cette diversité, propose une classification originale des services, et pose les différences entre le marketing des biens et celui des services, comme la différence entre marketing des services et marketing des biens à travers le service. Résolument axé sur les problématiques managériales et de marketing stratégique, le contenu de l'ouvrage repose sur des études universitaires sérieuses, des recherches récentes et des illustrations concrètes. Il a pour objectif de montrer comment utiliser différents concepts, cadres et procédures pour identifier et relever les défis auxquels sont confrontés les entreprises de services. Cette nouvelle édition a été largement revue, restructurée et mise à jour. Une place importante est consacrée à la relation client, au personnel, aux marques, aux services b-to-b et aux services fondés sur les nouvelles technologies. Les questions de stratégie internationale et le rôle de la technologie dans les services sont désormais présents tout au long des chapitres. La version française de l'ouvrage est enrichie d'exemples français ou européens (Darty, HotelClub, Bouygues Télécom...) et d'une sélection de textes de praticiens ou professeurs de renom. Outil pédagogique, le livre s'articule autour de trois temps forts : les chapitres, les lectures et les études de cas. En outre, chaque chapitre s'achève sur une série d'exercices de révision et d'application. Christopher Lovelock, Jochen Wirtz et Denis Lapert ont mis ici à profit leurs savoirs et leurs expériences en matière d'enseignement, de conseil et de recherche pour élaborer un ouvrage de référence sur le marketing des services, qui pourra s'adapter à différentes situations d'enseignement, tant en formation initiale que professionnelle.
Emerging Perspectives On Services Marketing
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Author : Leonard L. Berry
language : en
Publisher:
Release Date : 1983
Emerging Perspectives On Services Marketing written by Leonard L. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Professional Services Marketing
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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2009-07-30
Professional Services Marketing written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-30 with Business & Economics categories.
Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." —David Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" —Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain "It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." —Andrew Sobel, coauthor of Clients for Life "Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" —R. Granville Loar, Executive Director, Association for Accounting Marketing "This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." —Josh Lee, Partner, Monitor Group "Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" —Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Marketing Of Services
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Author : William R. George
language : en
Publisher:
Release Date : 1981
Marketing Of Services written by William R. George and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Education And Research For Marketing And Quality Management In Libraries La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualit En Biblioth Que
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Author : Réjean Savard
language : en
Publisher: Walter de Gruyter
Release Date : 2013-02-07
Education And Research For Marketing And Quality Management In Libraries La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualit En Biblioth Que written by Réjean Savard and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-07 with Language Arts & Disciplines categories.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Essentials Of Services Marketing
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Author : Jochen Wirtz
language : en
Publisher: FT Press
Release Date : 2012-08-31
Essentials Of Services Marketing written by Jochen Wirtz and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Business & Economics categories.
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Services Marketing People Technology Strategy Ninth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific
Release Date : 2021-10-15
Services Marketing People Technology Strategy Ninth Edition written by Jochen Wirtz and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
Designing A Winning Service Strategy
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Author : Mary Jo Bitner
language : en
Publisher:
Release Date : 1989
Designing A Winning Service Strategy written by Mary Jo Bitner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher:
Release Date : 2017-10-24
Financial Services Marketing written by Christine Ennew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Financial services industry categories.
Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility