Strat Gies Et Marketing Du Vin

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Le Marketing Du Vin

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Author : Krista Duniach
language : en
Publisher: Editions Eska
Release Date : 2009-10-01

Le Marketing Du Vin written by Krista Duniach and has been published by Editions Eska this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Wine categories.

Wine Marketing Sales Second Edition

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Author : Janeen Olsen
language : en
Publisher: Board and Bench Publishing
Release Date : 2016-02-01

Wine Marketing Sales Second Edition written by Janeen Olsen and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-01 with Cooking categories.

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Successful Social Media And Ecommerce Strategies In The Wine Industry

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Author : Gergely Sznolnoki
language : en
Publisher: Palgrave Macmillan
Release Date : 2015-12-21

Successful Social Media And Ecommerce Strategies In The Wine Industry written by Gergely Sznolnoki and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-21 with Business & Economics categories.

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Wine Marketing

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Author : Yves Chirouze
language : en
Publisher:
Release Date : 2010-10

Wine Marketing written by Yves Chirouze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.

The need to implement a marketing approach based on enhancing the value of products and know-how is widely recognized by professionals and academics alike. The first part focuses on behavior and innovation and the second deals with experiences and strategies. We will travel to different wine-growing regions in France, USA, Australia and Canada to discover various strategies and experiences in wine marketing Due to a global crisis and important industry modifications, the wine marketing field has grown over the past twenty years throughout the world. Our ambition being to share quality international research from various fields, we decided to publish a book on wine marketing. Beyond these strategies and experiences, historical, cultural and legal approaches are also presented. These contributions show just how rich and diverse wine marketing research actually is. Market researchers today are moving towards a better understanding of the wine industry and by cultivating their research just as the wine-grower cares for his vines, they can participate in its development. Marketers and marketing researchers have expressed their interest in wine. Now, we can only hope that wine professionals will find that there is a growing interest in marketing and that this mutual awareness will ensure a promising future for this important element of our culture. Wine Marketing: An International Approach has contributions from 10 international authors.

Technology Advances And Innovation In Wine Tourism

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Author : Marianna Sigala
language : en
Publisher: Springer Nature
Release Date : 2023-01-04

Technology Advances And Innovation In Wine Tourism written by Marianna Sigala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-04 with Business & Economics categories.

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

Wine Marketing And Sales Third Edition

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Author : Liz Thach
language : en
Publisher:
Release Date : 2019-06

Wine Marketing And Sales Third Edition written by Liz Thach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06 with Cooking categories.

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics Complete Regulatory Compliance Going Mobile with Website Strategies Supply Chain Management The Promise of Direct-to-Consumer Sales The New Demographics of Wine Consumption & Wine Tourism Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.

Wine Brands

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Author : E. Resnick
language : en
Publisher: Palgrave Macmillan
Release Date : 2016-01-18

Wine Brands written by E. Resnick and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Wine And Society

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Author : Stephen Charters
language : en
Publisher: Routledge
Release Date : 2006

Wine And Society written by Stephen Charters and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Economics Governance And Politics In The Wine Market

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Author : Davide Gaeta
language : en
Publisher: Springer
Release Date : 2014-08-20

Economics Governance And Politics In The Wine Market written by Davide Gaeta and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-20 with Business & Economics categories.

The global wine industry is a continually modifying market impacted by financing, culture, and politics. Economics, Governance, and Politics in the Wine Market analyzes recent developments in European Agriculture policies on wine legislation and market trend orientation between political power and market structure.

Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China

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Author : Melanie Bobik
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-04-24

Thirst For Wine Inside China S Wine Industry The Success Factors Of Marketing Wine In China written by Melanie Bobik and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.