Strategic Advertising Mechanisms
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Strategic Advertising Mechanisms
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Author : Jorge David Fernández Gómez
language : en
Publisher: Intellect (UK)
Release Date : 2021-09-27
Strategic Advertising Mechanisms written by Jorge David Fernández Gómez and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with categories.
An academic review of the major marketing techniques that transformed advertising communication forever. This book takes an in-depth look at the most important and transcendent strategic advertising mechanisms to emerge in the twentieth century. Charting trends in classic advertising methodologies, the author explores key concepts from Rosser Reeves's unique selling proposition and Procter & Gamble's copy strategy to influential modern approaches including Kevin Roberts's Lovemarks and Douglas Holt's iconic brand framework. It also considers European mechanisms, including Jacques Séguéla's star strategy and Henri Joannis' psychological axis theory. Practitioners, researchers, scholars, and students will find much to gain from this rich exploration of the strategies that shaped modern advertising and the figures behind them.
Strategic Advertising Mechanisms
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Author : Jorge David Fernández Gómez
language : en
Publisher: Intellect Books
Release Date : 2021-10-04
Strategic Advertising Mechanisms written by Jorge David Fernández Gómez and has been published by Intellect Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-04 with Business & Economics categories.
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review. Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.
Strategic Advertising Mechanisms
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Author : Jorge David Fernández Gómez
language : en
Publisher:
Release Date : 2021
Strategic Advertising Mechanisms written by Jorge David Fernández Gómez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Advertising categories.
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher: Contemporary Books
Release Date : 1995
Strategic Advertising Campaigns written by Don E. Schultz and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising campaigns categories.
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
The Blueprint For Strategic Advertising
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Author : Margo Berman
language : en
Publisher: Routledge
Release Date : 2016-07-01
The Blueprint For Strategic Advertising written by Margo Berman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Social Media Marketing A Strategic Guide
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Author : Sean Buttle
language : en
Publisher: Sean Buttle
Release Date : 2023-01-19
Social Media Marketing A Strategic Guide written by Sean Buttle and has been published by Sean Buttle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-19 with Business & Economics categories.
Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.
Small Business Marketing Strategies All In One For Dummies
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Author : Consumer Dummies
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-06
Small Business Marketing Strategies All In One For Dummies written by Consumer Dummies and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Business & Economics categories.
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside... Setting Up Your Marketing Foundation Getting Started with Your Campaign Content Is King: Content Marketing Using Social Media Incorporating Traditional Marketing Measuring Results
Strategic Advertising Management
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Author :
language : en
Publisher:
Release Date : 2001
Strategic Advertising Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Strategic Brand Communication Campaigns
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Author : Don E. Schultz
language : en
Publisher: McGraw-Hill Companies
Release Date : 1999
Strategic Brand Communication Campaigns written by Don E. Schultz and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.
This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher:
Release Date : 2001
Strategic Advertising Management written by Larry Percy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.