Strategic Communication In Context Theoretical Debates And Applied Research
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Strategic Communication In Context
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Author : Sara Bolonas
language : en
Publisher:
Release Date : 2021
Strategic Communication In Context written by Sara Bolonas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Strategic Communication In Context Theoretical Debates And Applied Research
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Author : Sara Balonas
language : en
Publisher: UMinho Editora/CECS
Release Date : 2021-07-30
Strategic Communication In Context Theoretical Debates And Applied Research written by Sara Balonas and has been published by UMinho Editora/CECS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with Social Science categories.
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Navigating Digital Communication And Challenges For Organizations
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Author : Andrade, José Gabriel
language : en
Publisher: IGI Global
Release Date : 2022-04-15
Navigating Digital Communication And Challenges For Organizations written by Andrade, José Gabriel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-15 with Business & Economics categories.
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
The Highflier Handbook
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Author : Allen N. Weiner
language : en
Publisher: John Wiley & Sons
Release Date : 2025-04-08
The Highflier Handbook written by Allen N. Weiner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
Master the skills to be recognized as a leader in any professional setting In The Highflier Handbook, renowned executive coach and advisor, Allen N. Weiner, guides readers through the essential qualities and behaviors that distinguish outstanding performers in the workplace. The book addresses the common challenge of being overlooked for leadership roles despite competence and hard work. Through practical advice and insights drawn from nearly 50 years of experience and interviews with CEOs, Weiner provides a roadmap for professionals to enhance their communication, behavior, and overall presence to be seen as potential leaders. The author offers invaluable strategies for standing out in crowded professional environments. You'll learn how to project composure, competence, and charisma, communicate effectively, and exhibit the non-verbal cues that signal leadership potential. The book is structured around interviews with top executives, providing real-world examples of how successful leaders behave and communicate. Each chapter covers a specific trait or skill essential for leadership, from maintaining composure under pressure to demonstrating strategic thinking and providing impactful feedback. Inside the book: Learn key behaviors and communication techniques that signal leadership potential Discover practical tips from interviews with CEOs and industry leaders Understand the importance of non-verbal cues in conveying confidence and competence Gain insights into how to provide and receive feedback most effectively The Highflier Handbook is an essential resource for professionals at all stages of their careers who aspire to leadership roles. Whether you're a new employee aiming to make a strong impression, a mid-level manager looking to advance, or an executive seeking to refine your leadership skills, this book provides the tools and insights needed to be recognized as a highflyer.
Communicating Disability
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Author : Erin Willis
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-30
Communicating Disability written by Erin Willis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Language Arts & Disciplines categories.
This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion. The influence of mass media can raise awareness, educate, reduce stigma, facilitate advocacy related to disability, and activate attitude and behavior change. Recognizing that disability is a complex, multi-dimensional topic, this book presents case studies, original research, and practical applications related to society and cultural events about disability to highlight prominent issues related to diversity, equity, and inclusion initiatives. While previous work examined disability through activism or historical lenses, this book explores contemporary industry practices and how current conversations are driving trends in the field. Divided into three parts related to journalism and news reporting, strategic communication, and health communication, the book provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion. Filling a void in disability literature, this book will be of interest to scholars as well as undergraduate and graduate students in the fields of health communication, journalism, strategic communication, media studies, disability studies, public health, and medical sociology.
Blockchain In Life Sciences
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Author : Wendy Charles
language : en
Publisher: Springer Nature
Release Date : 2022-08-30
Blockchain In Life Sciences written by Wendy Charles and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Computers categories.
This book highlights the latest advances on the implementation and adaptation of blockchain technologies in real-world scientific, biomedical, and data applications. It presents rapid advancements in life sciences research and development by applying the unique capabilities inherent in distributed ledger technologies. The book unveils the current uses of blockchain in drug discovery, drug and device tracking, real-world data collection, and increased patient engagement used to unlock opportunities to advance life sciences research. This paradigm shift is explored from the perspectives of pharmaceutical professionals, biotechnology start-ups, regulatory agencies, ethical review boards, and blockchain developers. This book enlightens readers about the opportunities to empower and enable data in life sciences.
Information Systems And Technologies
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Author : Alvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2024-02-13
Information Systems And Technologies written by Alvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Computers categories.
This book is composed of a selection of articles from the 11st World Conference on Information Systems and Technologies, held between 4 and 5 of April 2023, at Sant'Anna School of Advanced Studies, in Pisa, Italy. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications, and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility, and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers, and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.
Positioning Theory And Strategic Communication
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Author : Melanie James
language : en
Publisher: Routledge
Release Date : 2014-06-13
Positioning Theory And Strategic Communication written by Melanie James and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Business & Economics categories.
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
The Strategic Communication Imperative
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Author : James Mahoney
language : en
Publisher: Routledge
Release Date : 2021-12-30
The Strategic Communication Imperative written by James Mahoney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Business & Economics categories.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Political Communication In Real Time
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Author : Dan Schill
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Political Communication In Real Time written by Dan Schill and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Political Science categories.
Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations. This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field. Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.