Strategic Communication In Context Theoretical Debates And Applied Research
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Strategic Communication In Context Theoretical Debates And Applied Research
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Author : Sara Balonas
language : en
Publisher: UMinho Editora/CECS
Release Date : 2021-07-30
Strategic Communication In Context Theoretical Debates And Applied Research written by Sara Balonas and has been published by UMinho Editora/CECS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-30 with Social Science categories.
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Strategic Communication In Context
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Author : Sara Bolonas
language : en
Publisher:
Release Date : 2021
Strategic Communication In Context written by Sara Bolonas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Navigating Digital Communication And Challenges For Organizations
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Author : Andrade, José Gabriel
language : en
Publisher: IGI Global
Release Date : 2022-04-15
Navigating Digital Communication And Challenges For Organizations written by Andrade, José Gabriel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-15 with Business & Economics categories.
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
The Highflier Handbook
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Author : Allen N. Weiner
language : en
Publisher: John Wiley & Sons
Release Date : 2025-04-08
The Highflier Handbook written by Allen N. Weiner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
Master the skills to be recognized as a leader in any professional setting In The Highflier Handbook, renowned executive coach and advisor, Allen N. Weiner, guides readers through the essential qualities and behaviors that distinguish outstanding performers in the workplace. The book addresses the common challenge of being overlooked for leadership roles despite competence and hard work. Through practical advice and insights drawn from nearly 50 years of experience and interviews with CEOs, Weiner provides a roadmap for professionals to enhance their communication, behavior, and overall presence to be seen as potential leaders. The author offers invaluable strategies for standing out in crowded professional environments. You'll learn how to project composure, competence, and charisma, communicate effectively, and exhibit the non-verbal cues that signal leadership potential. The book is structured around interviews with top executives, providing real-world examples of how successful leaders behave and communicate. Each chapter covers a specific trait or skill essential for leadership, from maintaining composure under pressure to demonstrating strategic thinking and providing impactful feedback. Inside the book: Learn key behaviors and communication techniques that signal leadership potential Discover practical tips from interviews with CEOs and industry leaders Understand the importance of non-verbal cues in conveying confidence and competence Gain insights into how to provide and receive feedback most effectively The Highflier Handbook is an essential resource for professionals at all stages of their careers who aspire to leadership roles. Whether you're a new employee aiming to make a strong impression, a mid-level manager looking to advance, or an executive seeking to refine your leadership skills, this book provides the tools and insights needed to be recognized as a highflyer.
Communicating Disability
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Author : Erin Willis
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-30
Communicating Disability written by Erin Willis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Language Arts & Disciplines categories.
This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion. The influence of mass media can raise awareness, educate, reduce stigma, facilitate advocacy related to disability, and activate attitude and behavior change. Recognizing that disability is a complex, multi-dimensional topic, this book presents case studies, original research, and practical applications related to society and cultural events about disability to highlight prominent issues related to diversity, equity, and inclusion initiatives. While previous work examined disability through activism or historical lenses, this book explores contemporary industry practices and how current conversations are driving trends in the field. Divided into three parts related to journalism and news reporting, strategic communication, and health communication, the book provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion. Filling a void in disability literature, this book will be of interest to scholars as well as undergraduate and graduate students in the fields of health communication, journalism, strategic communication, media studies, disability studies, public health, and medical sociology.
Blockchain In Life Sciences
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Author : Wendy Charles
language : en
Publisher: Springer Nature
Release Date : 2022-08-30
Blockchain In Life Sciences written by Wendy Charles and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Computers categories.
This book highlights the latest advances on the implementation and adaptation of blockchain technologies in real-world scientific, biomedical, and data applications. It presents rapid advancements in life sciences research and development by applying the unique capabilities inherent in distributed ledger technologies. The book unveils the current uses of blockchain in drug discovery, drug and device tracking, real-world data collection, and increased patient engagement used to unlock opportunities to advance life sciences research. This paradigm shift is explored from the perspectives of pharmaceutical professionals, biotechnology start-ups, regulatory agencies, ethical review boards, and blockchain developers. This book enlightens readers about the opportunities to empower and enable data in life sciences.
Information Systems And Technologies
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Author : Alvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2024-02-13
Information Systems And Technologies written by Alvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Computers categories.
This book is composed of a selection of articles from the 11st World Conference on Information Systems and Technologies, held between 4 and 5 of April 2023, at Sant'Anna School of Advanced Studies, in Pisa, Italy. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern Information Systems and Technologies research, together with their technological development and applications. The main and distinctive topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications, and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility, and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers, and Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.
The Routledge Handbook Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2014-11-20
The Routledge Handbook Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Strategic Communication
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Author : Christopher Paul
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-04-07
Strategic Communication written by Christopher Paul and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Political Science categories.
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.