Strategic Corporate Social Responsibility In Malaysia
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Strategic Corporate Social Responsibility In Malaysia
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Author : Rusnah Muhamad
language : en
Publisher: Routledge
Release Date : 2019-01-14
Strategic Corporate Social Responsibility In Malaysia written by Rusnah Muhamad and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Business & Economics categories.
To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.
Practising Corporate Social Responsibility In Malaysia
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Author : Loi Teck Hui
language : en
Publisher: Springer
Release Date : 2017-08-16
Practising Corporate Social Responsibility In Malaysia written by Loi Teck Hui and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-16 with Business & Economics categories.
This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.
Strategic Corporate Social Responsibility In Practice
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Author : J. J. Asongu
language : en
Publisher: Greenview Publishing Co.
Release Date : 2007
Strategic Corporate Social Responsibility In Practice written by J. J. Asongu and has been published by Greenview Publishing Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Csr Strategies
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Author : Sri Urip
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-20
Csr Strategies written by Sri Urip and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-20 with Science categories.
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.
A Logistics It Strategy Firm Performance Generation Y Corporate Social Responsibility
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Author : Archanna Arumugam
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2020-07-28
A Logistics It Strategy Firm Performance Generation Y Corporate Social Responsibility written by Archanna Arumugam and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Business & Economics categories.
Malaysia’s manufacturing sector plays an integral role in enabling the growth of the country’s supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system’s contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance. As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers’ awareness, consumers’ trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers’ trust on purchase intention. While, the consumers’ awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.
Redefining Corporate Social Responsibility
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Author : David Crowther
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-09-05
Redefining Corporate Social Responsibility written by David Crowther and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Business & Economics categories.
Through a series of studies of aspects of CSR from around the world, this book re-examines the topic though the lenses of various disciplines and cultures. It shows that the subject is much wider than is generally perceived and that CSR is evolving in a way which has not been generally recognized within the academic community.
Corporate Social Responsibility
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Author : John O. Okpara
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-02
Corporate Social Responsibility written by John O. Okpara and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-02 with Business & Economics categories.
In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Corporate Social Responsibility Public Relations And Community Engagement
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Author : Marianne D. Sison
language : en
Publisher: Routledge
Release Date : 2018-09-07
Corporate Social Responsibility Public Relations And Community Engagement written by Marianne D. Sison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
Strategic Corporate Social Responsibility
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Author : Debbie Haski-Leventhal
language : en
Publisher: SAGE
Release Date : 2018-03-12
Strategic Corporate Social Responsibility written by Debbie Haski-Leventhal and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-12 with Business & Economics categories.
Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.
A Casebook Of Strategic Corporate Social Responsibility
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Author : Ananda Das Gupta
language : en
Publisher: Springer Nature
Release Date : 2021-12-04
A Casebook Of Strategic Corporate Social Responsibility written by Ananda Das Gupta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-04 with Business & Economics categories.
This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company’s best interest to identify a manageable number of sustainability initiatives whose shared benefits—for society at large and the company—are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company’s competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a “win-win” for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.
