Strategic Market Management 8th Edition With Marketing Mistakes 11th Edition Set
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Strategic Market Management 8th Edition With Marketing Mistakes 11th Edition Set
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Author : David A. Aaker
language : en
Publisher:
Release Date : 2009-09-30
Strategic Market Management 8th Edition With Marketing Mistakes 11th Edition Set written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-30 with categories.
Strategic Market Management 8th Edition With Marketing Mistakes 10th Edition Set
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Author : David A. Aaker
language : en
Publisher:
Release Date : 2007-09-01
Strategic Market Management 8th Edition With Marketing Mistakes 10th Edition Set written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-01 with categories.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2017-09-18
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2008
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2010
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-01
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Marketing categories.
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.
Strategic Market Management
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Author : David Allen Aaker
language : en
Publisher:
Release Date : 1991
Strategic Market Management written by David Allen Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Strategic Marketing Management
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Author : Akhter
language : en
Publisher:
Release Date : 2020-03
Strategic Marketing Management written by Akhter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03 with categories.
BWPBK
Marketing Mistakes
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Author : Robert F. Hartley
language : en
Publisher: John Wiley & Sons
Release Date : 1984-03-01
Marketing Mistakes written by Robert F. Hartley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-03-01 with Marketing categories.
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
Strategic Marketing
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Author : Torsten Tomczak
language : de
Publisher: Springer
Release Date : 2017-09-15
Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.