Strategic Marketing For Educational Institutions
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Strategic Marketing For Educational Institutions
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1995
Strategic Marketing For Educational Institutions written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Strategic Marketing For Educational Institutions
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1995
Strategic Marketing For Educational Institutions written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Education categories.
Marketing Strategies For Higher Education Institutions Technological Considerations And Practices
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Author : Tripathi, Purnendu
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Marketing Strategies For Higher Education Institutions Technological Considerations And Practices written by Tripathi, Purnendu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Business & Economics categories.
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Strategic Marketing For Schools
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Author : Brent Davies
language : en
Publisher: Financial Times Prentice Hall (a Pearson Education Company)
Release Date : 1997
Strategic Marketing For Schools written by Brent Davies and has been published by Financial Times Prentice Hall (a Pearson Education Company) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Education categories.
Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.
Strategic Marketing Of Higher Education In Africa
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2020-01-20
Strategic Marketing Of Higher Education In Africa written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Business & Economics categories.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
New Strategies In Higher Education Marketing
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Author : James A Burns
language : en
Publisher: Routledge
Release Date : 2012-10-12
New Strategies In Higher Education Marketing written by James A Burns and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Marketing For Schools
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Author : Ian G. Evans
language : en
Publisher: Burns & Oates
Release Date : 1995
Marketing For Schools written by Ian G. Evans and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Education categories.
Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.
Marketing Strategies For Higher Education Institutions
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Author : Purnendu Tripathi
language : en
Publisher:
Release Date : 2013
Marketing Strategies For Higher Education Institutions written by Purnendu Tripathi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Education, Higher categories.
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
How To Market Your School
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Author : Johanna Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Business & Economics categories.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
How To Market A University
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Author : Teresa Flannery
language : en
Publisher: JHU Press
Release Date : 2021-01-12
How To Market A University written by Teresa Flannery and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Education categories.
How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values. Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to • set up their marketing leadership for success • find or build the necessary organizational capacity • set a firm foundation through market research • establish a differentiated value proposition and strong brand strategy • encourage enterprise-wide integration of marketing and communications • consider technical and resource requirements to succeed in digital marketing • develop appropriate and rigorous measurement • plan for appropriate investment • anticipate and prepare for future trends This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.