Strategic Marketing In The Caribbean
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Strategic Marketing In The Caribbean PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategic Marketing In The Caribbean book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Strategic Marketing In The Caribbean
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Lawrence W. Tuller
language : en
Publisher:
Release Date : 1995
Strategic Marketing In The Caribbean written by Lawrence W. Tuller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Marketing In Latin America And The Caribbean
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Joseann Knight
language : en
Publisher: Routledge
Release Date : 2022-03-17
Marketing In Latin America And The Caribbean written by Joseann Knight and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Business & Economics categories.
Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Strategic Marketing In Central America
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Lawrence W. Tuller
language : en
Publisher:
Release Date : 1996
Strategic Marketing In Central America written by Lawrence W. Tuller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Central America categories.
Strategic Marketing Of Agricultural Information Services Through The Organisation Of Eastern Caribbean States Oecs Agricultural Diversification Co Ordinating Unit
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Sue Evan-Wong
language : en
Publisher:
Release Date : 1994
Strategic Marketing Of Agricultural Information Services Through The Organisation Of Eastern Caribbean States Oecs Agricultural Diversification Co Ordinating Unit written by Sue Evan-Wong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Agricultural diversification categories.
Caribbean Tourism Markets
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Cynthia Wilson
language : en
Publisher:
Release Date : 1980
Caribbean Tourism Markets written by Cynthia Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Caribbean Area categories.
Tourism Marketing And Management In The Caribbean Rle Marketing
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Dennis J. Gayle
language : en
Publisher: Routledge
Release Date : 2014-09-15
Tourism Marketing And Management In The Caribbean Rle Marketing written by Dennis J. Gayle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.
Marketing Island Destinations
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Acolla Lewis
language : en
Publisher: Routledge
Release Date : 2010-10-13
Marketing Island Destinations written by Acolla Lewis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-13 with Business & Economics categories.
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Technology Adoption In The Caribbean Tourism Industry
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Andrew Spencer
language : en
Publisher: Springer Nature
Release Date : 2020-10-31
Technology Adoption In The Caribbean Tourism Industry written by Andrew Spencer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-31 with Business & Economics categories.
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.
Caribbean Tourism Markets Structures And Strategies Proceedings Of The Ctrc Regional Marketing Seminar On A New Approach To Marketing Caribbean Tourism
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author :
language : en
Publisher:
Release Date : 1980
Caribbean Tourism Markets Structures And Strategies Proceedings Of The Ctrc Regional Marketing Seminar On A New Approach To Marketing Caribbean Tourism written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Local Food In Caribbean Small Island Developing States Sids Destination Marketing The Case Of Trinidad Tobago
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Winston Mohammed
language : en
Publisher:
Release Date : 2022
Local Food In Caribbean Small Island Developing States Sids Destination Marketing The Case Of Trinidad Tobago written by Winston Mohammed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Cooking, Caribbean categories.
Trinidad & Tobago is a Caribbean and Small Island Destination State (SIDS) tourism anomaly because it is neither a mass leisure nor a traditional (3S) sun, sea, and sand tourist destination. There is growing scholarly attention on food-related destination marketing in the most successful and attractive tourist destinations globally. Despite the influence of food on a destination's competitiveness and attractiveness, policymakers and tourism organizations of the Caribbean and Trinidad & Tobago have at best underutilized and even ignored the potential of local food because they poorly understand its capacity and capability. Traditional destination marketing treats food merely as a complementary attraction and one of several brand image elements and objectifies it as functional and an element of culture. A 3C destination experience featuring Trinidad & Tobago Carnival, chocolate, and cuisine is more authentically and uniquely competitive than merely homaging ubiquitous 3S brand loyalty. Achieving a deeper understanding of the contemporary leveraging of Trinidad & Tobago's local food and its albeit unofficial status as the culinary capital of the Caribbean as a destination marketing pull is pivotal. A food tourism strategic marketing plan incorporating the facets of Trinitario fine chocolate food souvenirs targeted to the Caribbean cruise tourism industry and destination food safety and hygiene is a crucial cornerstone of contriving future Trinidad & Tobago destination loyalty strategies. However, leveraging an expansive diaspora as destination ambassadors and the growing popularity of Trinidad & Tobago-styled carnival festivals held predominantly in major North American and U.K. cities are the key destination loyalty success pivots.