Strategieimplementierung F R Ein Neues Unternehmen Aus Der Gesundheitsbranche
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Strategieimplementierung F R Ein Neues Unternehmen Aus Der Gesundheitsbranche
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Author : Nadja Hermann
language : de
Publisher: GRIN Verlag
Release Date : 2015-01-20
Strategieimplementierung F R Ein Neues Unternehmen Aus Der Gesundheitsbranche written by Nadja Hermann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-20 with Business & Economics categories.
Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,1, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Veranstaltung: Master Prävention und Gesundheitsmanagement, Sprache: Deutsch, Abstract: Das Musterunternehmen „Gesundheitscenter Alstertal“ mit Sitz in Hamburg Poppenbüttel legt den Schwerpunkt auf ein präventives Kursangebot inklusive Kooperation mit einem Arzt und einem Physiotherapeuten mit Praxen im gleichen Gebäude. Es werden überwiegend Kurse angeboten, es gibt aber auch einen Geräteparcours. Das Kerngeschäft ist eine Angebotsmischung aus Kursen und Workshops mit dem Schwerpunkt Prävention. Aufgrund des anspruchsvollen und zahlungskräftigen Publikums in Hamburg Poppenbüttel positioniert sich das Gesundheitscenter Alstertal als hochwertiger und spezialisierter Anbieter auf seinem Fachgebiet. Ebenfalls zur Zielgruppe gehören Firmen, die für Ihre Mitarbeiter Firmenfitness-Angebote anbieten wollen, auch vor Ort und nach den Geschäftszeiten. Um den bestehenden Markt zu durchdringen, wird auf Geschäftsbereichsebene im Speziellen die Differenzierungsstrategie angewendet. Dabei gilt es, Angebote in Service und Qualität deutlich von denen der Konkurrenz abzuheben. Die in der Region einzigartige Zusammenführung von Kompetenzen aus dem Gesundheitsbereich unter einem Dach, Arzt, Physiotherapie und Präventionsangeboten, stellt ein Alleinstellungsmerkmal (USP) dar. Der Kunde findet zu jeglichen Gesundheitsfragen Antworten und kompetente Ansprechpartner. Des Weiteren werden die vorhandenen, breit gefächerten und sehr speziellen Kernkompetenzen der Mitarbeiter stets auf dem neuesten Stand gehalten, z.B. durch ständige Aus- und Fortbildung. Neuheiten werden interessiert verfolgt und ausprobiert, um sich entwickelnde Trends früher als andere Anbieter zu erkennen und anbieten zu können. Im Bereich der Wachstumsstrategien wird entsprechend die Strategie Marktdurchdringung verfolgt, welche mit Hilfe der Diffe-renzierungsstrategie im Geschäftsbereich dann umgesetzt werden soll.
Ingredient Branding
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Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-05-17
Ingredient Branding written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-17 with Business & Economics categories.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Service Business Model Innovation In Healthcare And Hospital Management
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Author : Mario A. Pfannstiel
language : en
Publisher: Springer
Release Date : 2016-12-16
Service Business Model Innovation In Healthcare And Hospital Management written by Mario A. Pfannstiel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-16 with Medical categories.
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.
Making Strategy Work
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Author :
language : en
Publisher:
Release Date : 2008
Making Strategy Work written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Strategic planning categories.
Process Based Strategic Planning
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Author : Rudolf Grünig
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Process Based Strategic Planning written by Rudolf Grünig and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
Process-based strategic planning is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.
Winning Through Innovation
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Author : Michael L. Tushman
language : en
Publisher: Harvard Business Press
Release Date : 2006-01-15
Winning Through Innovation written by Michael L. Tushman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-15 with Business & Economics categories.
Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today's critical managerial problems, use culture and commitment to promote innovation and implement strategy, and deal with changing innovation requirements as organizations evolve.
Being There Even When You Are Not
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Author : Robert Hooijberg
language : en
Publisher: Elsevier
Release Date : 2007-06-26
Being There Even When You Are Not written by Robert Hooijberg and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-26 with Business & Economics categories.
Whereas most of the leadership literature has focused on direct, interpersonal leadership, few researchers have examined indirect leadership or the leadership of organizations. Of course, direct, personal leadership plays an important role at all levels of the organization. However, we focus here on how leaders use strategy, structures, and systems to create the conditions that stimulate others to meaningfully contribute to the overarching goals of the organization. We therefore explore the role of the strategic leader as an architect.In this role as strategic architect, we examine how top-level leaders create organizations wherein leadership is developed, knowledge is created and disseminated, meaning is shaped and shared, and where the vision cascades to all corners of the organization. We also explore the darker side of leader discretion to show the deleterious consequences of leader power. Finally, we examine the complex nature of organizations and the roles of leaders in adapting the organization to the environment in which it operates. The six major sections in this book coincide with these aspects of the leaders architectural focus. The first chapter in each section provides a short theoretical introduction. Following the theory chapters are application chapters, highlighting the practical implications of the theory with real-life examples.The sixth section explores the relationship between complexity theory and strategic leadership. It examines indirect leadership - the leadership OF organizations. It explores how leaders exercise leadership indirectly through structures, processes and systems that stimulate others to contribute to organizational goals. It contains six major sections: leadership development, knowledge management, influencing and shaping meaning, leader discretion, vision cascading, and complexity theory and the networked organization.
An Introduction To Molecular Biotechnology
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Author : Michael Wink
language : en
Publisher: John Wiley & Sons
Release Date : 2013-11-14
An Introduction To Molecular Biotechnology written by Michael Wink and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Science categories.
Molecular biotechnology continues to triumph, as this textbook testifies - edited by one of the academic pioneers in the field and written by experienced professionals. This completely revised second edition covers the entire spectrum, from the fundamentals of molecular and cell biology, via an overview of standard methods and technologies, the application of the various "-omics", and the development of novel drug targets, right up to the significance of system biology in biotechnology. The whole is rounded off by an introduction to industrial biotechnology as well as chapters on company foundation, patent law and marketing. The new edition features: - Large format and full color throughout - Proven structure according to basics, methods, main topics and economic perspectives - New sections on system biology, RNA interference, microscopic techniques, high throughput sequencing, laser applications, biocatalysis, current biomedical applications and drug approval - Optimized teaching with learning targets, a glossary containing around 800 entries, over 500 important abbreviations and further reading. The only resource for those who are seriously interested in the topic. Bonus material available online free of charge: www.wiley-vch.de/home/molecbiotech
Precision Medicine In Chronic Inflammation
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Author :
language : en
Publisher: Frontiers Media SA
Release Date : 2021-11-09
Precision Medicine In Chronic Inflammation written by and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Medical categories.
Remaining Relevant
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Author : Rob Nixon
language : en
Publisher: Fontaine Press Pty Ltd
Release Date : 2015-03-27
Remaining Relevant written by Rob Nixon and has been published by Fontaine Press Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
‘Remaining Relevant’ is practical and practiced advice for accountants to remain relevant in a ‘disrupted’ industry and has been described as “the most important business book that you will read this year.” Anthony S Bongiorno, The Bongiorno Group. The explosion of cloud computing and its impact on the accounting industry is the impetus for ‘Remaining Relevant’, which is all about the future of the accounting profession - essential reading in this manual for an accountant’s success. “Technology is enabling and will demand the accounting profession to transform. From the changing the engagement and service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read.” Tim Reed, MYOB CEO “Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him.” Alan Weiss, PhD, Author, Million Dollar Consulting Rhode Island, USA “The accounting game is changing forever. Any partner who doesn’t acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century.” Chris Hooper, CEO, Accodex Adelaide, Australia