Strategies For Branding Success
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Strategies For Branding Success
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Author : Anne Thomas
language : en
Publisher: eBookIt.com
Release Date : 2011-03
Strategies For Branding Success written by Anne Thomas and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.
Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business or organization seeking to position itself as the one to beat in today's economy.
Building Brand Identity
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Author : Lynn B. Upshaw
language : en
Publisher: Wiley
Release Date : 1995-06-15
Building Brand Identity written by Lynn B. Upshaw and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-15 with Business & Economics categories.
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.
Strategic Brand Management And Development
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Author : Sotiris T. Lalaounis
language : en
Publisher: Routledge
Release Date : 2020-12-30
Strategic Brand Management And Development written by Sotiris T. Lalaounis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Brand Portfolio Strategy
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Author : David A. Aaker
language : en
Publisher: Free Press
Release Date : 2020-03-24
Brand Portfolio Strategy written by David A. Aaker and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Building Your Brand Smart Strategies For Small Business Success
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Author : Quinn Elizabeth Roberts
language : en
Publisher: Jaroslav Zdanovic
Release Date :
Building Your Brand Smart Strategies For Small Business Success written by Quinn Elizabeth Roberts and has been published by Jaroslav Zdanovic this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today's competitive business landscape, establishing and growing your brand is crucial for long-term success. Packed with invaluable insights and actionable tips, this book takes you on a journey through the process of effectively building and communicating your brand. Beginning with the fundamental principles of branding, it explores the importance of understanding your target audience, defining your brand identity, and crafting a compelling brand story. The book delves into the various strategies and tactics that can be deployed to strengthen your brand. From designing a visually appealing logo and creating a consistent brand voice to effectively utilizing social media platforms and harnessing the power of influencer marketing, you'll discover a wide range of strategies tailored specifically for small businesses. The author, an experienced marketing professional, also offers guidance on developing a strong online presence and utilizing digital marketing techniques to fully maximize your brand's reach. You'll learn how to leverage search engine optimization, create engaging content, and harness the power of email marketing to attract and retain loyal customers. Moreover, Building Your Brand emphasizes the significance of customer perception and how your brand can distinguish itself from competitors. It provides insights into building a memorable customer experience, optimizing your customer service, and creating lasting brand loyalty. With its clear and concise writing style, accompanied by real-world case studies and examples, this book is a practical and accessible toolkit for small business owners seeking to take their brand to the next level. Whether you're just starting out or looking to revitalize an existing brand, Building Your Brand equips you with invaluable strategies and tactics to achieve small business success through effective brand development.
Digital Marketing
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Author : Godfrey Parkin
language : en
Publisher: IMM Lifestyle Books
Release Date : 2016-12-01
Digital Marketing written by Godfrey Parkin and has been published by IMM Lifestyle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Business & Economics categories.
The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
Successful Marketing
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Author : Rhonda Abrams
language : en
Publisher:
Release Date : 2008
Successful Marketing written by Rhonda Abrams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.
Personal Branding Stand Out And Succeed Through Strategic Self Marketing
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Author : linh nguyen
language : en
Publisher: Mohamed-Ilias Ali
Release Date :
Personal Branding Stand Out And Succeed Through Strategic Self Marketing written by linh nguyen and has been published by Mohamed-Ilias Ali this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today's competitive world, creating a powerful personal brand is essential for achieving success. This insightful and practical guide takes you through the step-by-step process of building your personal brand, from identifying your unique qualities and strengths to crafting a compelling personal narrative. Through strategic self-marketing, you will learn how to showcase your expertise, establish credibility, and leave a lasting impression on others. With actionable tips and real-life examples, this book offers invaluable guidance on networking, leveraging social media, and cultivating an authentic online presence. Unlock the power of personal branding and pave your way to success by standing out in a crowded world.
Mastering Marketing Strategies To Build And Scale Successful Businesses
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Author : Misbaudeen Yusuff
language : en
Publisher: Misbaudeen Yusuff
Release Date : 2022-01-25
Mastering Marketing Strategies To Build And Scale Successful Businesses written by Misbaudeen Yusuff and has been published by Misbaudeen Yusuff this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-25 with Business & Economics categories.
Marketing is not just about catchy slogans and eye-catching ads—it’s about strategic execution, digital mastery, and data-driven decision-making. Companies that fail to adapt will be left behind in today's fast-paced business world. In Mastering Marketing Strategies to Build and Scale Successful Businesses, Misbaudeen breaks down the essential principles, tools, and frameworks businesses need to drive growth and stay ahead of the competition. From crafting robust marketing plans to leveraging AI, automation, and social media, this book provides practical insights, actionable strategies, and cutting-edge techniques to help entrepreneurs, business owners, and marketers thrive. What You’ll Learn: How to identify and connect with your ideal target audience. Proven strategies for SEO, content marketing, and paid advertising. The role of AI, automation, and machine learning in modern marketing. How to expand into new markets and scale your business effectively. Techniques for building a high-performing marketing team—whether in-house or remote. Whether launching a startup, growing an existing brand, or looking to future-proof your business, this book serves as your ultimate marketing roadmap. Packed with real-world strategies, industry insights, and expert guidance, this is the only marketing book you’ll need to take your business to the next level.
Experiential Marketing
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Author : Kerry Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-29
Experiential Marketing written by Kerry Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.