Strategies For Quantitative Research
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Using Qualitative Research In Advertising
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Author : Margaret A. Morrison
language : en
Publisher: SAGE
Release Date : 2012
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Strategies For Quantitative Research
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Author : Grant S. McCall
language : en
Publisher: Routledge
Release Date : 2018-02-15
Strategies For Quantitative Research written by Grant S. McCall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-15 with Social Science categories.
It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
Strategies Of Qualitative Inquiry
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Author : Norman K. Denzin
language : en
Publisher: SAGE Publications
Release Date : 2012-10-24
Strategies Of Qualitative Inquiry written by Norman K. Denzin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-24 with Social Science categories.
Strategies of Qualitative Inquiry, Fourth Edition is Volume II of the three-volume paperback versions of The SAGE Handbook of Qualitative Research, Fourth Edition. This portion of the handbook consists of the topics addressed in "Part III: Strategies of Inquiry." Strategies of Qualitative Inquiry, Fourth Edition isolates the major strategies—historically, the research methods—that researchers can use in conducting concrete qualitative studies. The question of methods begins with questions of design and the matters of money and funding. These questions always begin with the researcher who moves from a research question to a paradigm or perspective, and then to the empirical world. The history and uses of these strategies are explored extensively in this volume. The chapters move from forms (and problems with) mixed methods inquiry to case study, performance and narrative ethnography, to constructionist analytics to grounded theory strategies, testimonies, participatory action research, and clinical research.
Strategies Of Qualitative Inquiry
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Author : Norman K. Denzin
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998-03-09
Strategies Of Qualitative Inquiry written by Norman K. Denzin and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-09 with Social Science categories.
In this, the second of a three-volume paperback version of the landmark Handbook of Qualitative Research, editors Norman K Denzin and Yvonna S Lincoln consider the major strategies employed by the qualitative researcher. Starting from the research design process and following through to consider a range of methods that can be applied in any study, Strategies of Qualitative Inquiry covers funding, case studies, ethnography, grounded theory, participative inquiry and much more - offering a range of methods that can be employed in any study. The outstanding contributors thoroughly covereach topic, enriching the qualitative experience. The Handbook of Qualitative Research has been heralded as the state of the art in evaluating the field of qualitative inquiry and features contributions from some of the leading scholars in the area. Now published in paperback in response to the needs of classroom teachers, Strategies of Qualitative Inquiry will also be an excellent choice around which to build a course on research methods, across a wide number of academic disciplines.
Strategies For Quantitative Research
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Author : Grant S. McCall
language : en
Publisher: Routledge
Release Date : 2018-02-15
Strategies For Quantitative Research written by Grant S. McCall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-15 with Social Science categories.
It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
E Research
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Author : Terry Anderson
language : en
Publisher: Allyn & Bacon
Release Date : 2003
E Research written by Terry Anderson and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Internet research categories.
E-Research teaches students how to become both active practitioners and informed consumers of Net-based research, its tools, and its techniques. E-Research takes the learner through the complete research process from problem formulation, through literature review, ethics approval, quantitative and qualitative data gathering and analysis, to dissemination and publication. This text is written in clear, nontechnical language with educational research examples, illustrating how each of these components of the research process changes in a Net-enabled context. Every professional is obliged to understand and, in most cases, master the use of tools of their trade even when those tools are undergoing rapid evolution. E-Research is not a research methods text. Rather, it begins where standard methdology texts end, by focusing on when and how to use the Internet to enhance the research process.
Research Methods For Strategic Management
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Author : Giovanni Battista Dagnino
language : en
Publisher: Routledge
Release Date : 2015-10-16
Research Methods For Strategic Management written by Giovanni Battista Dagnino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-16 with Business & Economics categories.
The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field. This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" – in applying the implications of each chapter to their own research. This text is vital reading for postgraduate students and researchers focused on business strategy.
Introduction To Research E Book
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Author : Elizabeth DePoy
language : en
Publisher: Elsevier Health Sciences
Release Date : 2013-12-24
Introduction To Research E Book written by Elizabeth DePoy and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-24 with Medical categories.
Bridge the gap between research and practice with DePoy and Gitlin's Introduction to Research: Understanding and Applying Multiple Strategies, 4th Edition. This completely updated, user-friendly text helps you better understand not only the research process, but also research designs and their applications to the real world of clinical practice. Covering multiple research strategies (including both qualitative and quantitative research), it gives you a balanced approach to various research traditions, addressing emerging key issues in today's health care environment. Offers a balanced approach to various research methods and multiple research strategies, including qualitative, quantitative, naturalistic and experimental-type, and more. Presents complex information in a clear, highly readable, and easy-to-understand manner. Keeps information relevant to today's health care environment with real-world "snapshots" and a final Stories from the Field chapter. Includes detailed discussions of qualitative and quantitative methodologies, a unique and balanced focus that makes this text more comprehensive than others in its field. Covers experimental-type, naturalistic, and mixed method design strategies, improving your ability to compare, contrast, and integrate different methods. Evolve online resources include statistics math tips to accompany Chapter 19, crossword puzzles, useful weblinks, and sample forms. Reflects recent changes in the field, including new material on preparing poster presentations, community and participatory research, translation issues, and advanced scale development, giving you the tools you need to devise successful research studies. Includes expanded evidence-based material and occupational therapy-specific information, discussing the methods used in each study.
Mixed Methods Research
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Author : Carolyn R. Benz
language : en
Publisher: SIU Press
Release Date : 2008-04-03
Mixed Methods Research written by Carolyn R. Benz and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Reference categories.
Ridenour and Isadore Newman reject the artificial dichotomy between qualitative and quantitative research strategies in the social and behavioral sciences and argue that by employing multiple methods, researchers can enhance the quality of their research outcomes.
Social Research Methods
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Author : Sigmund Grønmo
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-11-22
Social Research Methods written by Sigmund Grønmo and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Social Science categories.
Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.