Strategies In Communication Design
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Business Communication Design
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Author : Pamela Angell
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2004
Business Communication Design written by Pamela Angell and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This text emphasizes the role of critical and creative thinking in the communication process, and addreses the variety of communication options that modern workers face. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. The eight steps discussed are: map out message goals; evaluate audience; shape message content; select channel; acquire resources; generate source credibility; eliminate design flaws and send message.
Designing Technical And Professional Communication
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Author : Deborah C. Andrews
language : en
Publisher: Routledge
Release Date : 2021-11-25
Designing Technical And Professional Communication written by Deborah C. Andrews and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-25 with Technology & Engineering categories.
This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.
Participatory Communication Strategy Design
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Author : Paolo Mefalopulos
language : en
Publisher: Food & Agriculture Org.
Release Date : 2004
Participatory Communication Strategy Design written by Paolo Mefalopulos and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Strategies In Communication Design
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Author : Jan van Toorn
language : en
Publisher:
Release Date : 2014
Strategies In Communication Design written by Jan van Toorn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Digital Media And Innovation
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Author : Richard A. Gershon
language : en
Publisher: SAGE Publications
Release Date : 2016-02-11
Digital Media And Innovation written by Richard A. Gershon and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Language Arts & Disciplines categories.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
The Design Method
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Author : Eric Karjaluoto
language : en
Publisher: New Riders
Release Date : 2013-08-12
The Design Method written by Eric Karjaluoto and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-12 with Art categories.
Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients’ situations - A process for establishing strategies and plans for your projects - How to develop a cohesive concept and visual direction for each client/job - An iterative approach to prototype, test, refine, and produce effective design - Techniques for presenting and documenting creative work - Tips for making your design studio operate efficiently and consistently
Show Me Don T Tell Me
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Author : Dave Holston
language : en
Publisher: HOW Books
Release Date : 2015-07-17
Show Me Don T Tell Me written by Dave Holston and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-17 with Design categories.
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Writing And Research For Graphic Designers
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Author : Steven Heller
language : en
Publisher: Rockport Publishers
Release Date : 2013-01-18
Writing And Research For Graphic Designers written by Steven Heller and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-18 with Design categories.
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
Perspectives On Design And Digital Communication Ii
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2021-05-29
Perspectives On Design And Digital Communication Ii written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-29 with Architecture categories.
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Designing Visual Language
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Author : Charles Kostelnick
language : en
Publisher: Longman Publishing Group
Release Date : 1998
Designing Visual Language written by Charles Kostelnick and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types.Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more.Writers and editors who design documents. Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.