Strategische Analyse Im E Business Analyseinstrumente Und Deren Anwendung
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Strategische Analyse Im E Business Analyseinstrumente Und Deren Anwendung
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Author : Carlo Weimer
language : de
Publisher: GRIN Verlag
Release Date : 2016-03-18
Strategische Analyse Im E Business Analyseinstrumente Und Deren Anwendung written by Carlo Weimer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-18 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Sonstiges, Note: 2.3, Friedrich-Alexander-Universität Erlangen-Nürnberg, Sprache: Deutsch, Abstract: Neue Chancen und Risiken des E-Business gilt es bei der strategischen Unternehmensplanung und vor allem in der strategischen Analyse zu berücksichtigen. Da klassische Analyse-Methoden und Instrumente im E-Business nur teilweise anwendbar sind, ist es das Ziel dieser Arbeit, ein Instrumentarium zu schaffen, das für die strategische Analyse im E-Business geeignet ist. Dieses Instrumentarium kann aus an das E-Business angepassten und neuen Instrumenten bestehen. Außerdem sollen diese, soweit es der generische Ansatz dieser Arbeit zulässt, operationalisiert werden. Dazu werden zunächst die theoretischen Grundlagen gelegt, sowie die zentralen Begriffe des E-Business erklärt. Außerdem werden das strategische Informationsmanagement und IT-Strategie von der E-Business-Strategie abgegrenzt. Anschließend werden die Effekte des E-Business für die strategische Unternehmensplanung zusammengefasst. Auf Basis dieser Erkenntnisse entsteht das Vorgehensmodell zur strategischen E-Business-Analyse. Hierbei werden auch die Analysefelder, die im Rahmen der E-Business-Strategieentwicklung von Bedeutung sind, identifiziert. Danach werden die vier Stufen des Vorgehensmodells um Methoden und Instrumente ergänzt, welche sich für die spezifischen Problemstellungen bzw. strategischen Herausforderungen der E-Business-Analyse eignen. Als besondere Problemstellung wird hierbei das Vorhandensein von IV-technischen und betriebswirtschaftlichen Aspekten betrachtet. Die Methoden und Instrumente sind hierbei generisch gehalten, um eine Anwendbarkeit in unterschiedlichen Unternehmenskontexten zu gewährleisten. Anhand einer Case Study wird das Vorgehensmodell daraufhin exerziert. Im Anhang findet der praktisch orientierte Leser des Weiteren die Operationalisierung der vorgestellten Methoden und Instrumente.
E Commerce Bedeutung Des Absatzkanals F R Das Strategische Management
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Author : Sascha Kurth
language : de
Publisher: GRIN Verlag
Release Date : 2011-10-26
E Commerce Bedeutung Des Absatzkanals F R Das Strategische Management written by Sascha Kurth and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Fachhochschule Münster, Sprache: Deutsch, Abstract: Abstract Motivation: Ausgehend von der Beobachtung, dass immer mehr Menschen E-Commerce für den Erwerb von Produkten und Dienstleistungen nutzen, soll untersucht werden, wie sich dies langfristig auf Unternehmen auswirkt und welche Bedeutung daher das strategischen Management dem Thema E-Commerce beimessen sollte. Ziel: Die Herausarbeitung entscheidender Einflüsse und Indikatoren sowie deren Abbildung in einem Modell, das dem strategischen Management als Grundlage für die Analyse von spezifischen Branchen und Unternehmen dienen kann. Lösungsansatz: Untersuchung der Einflüsse von E-Commerce auf die Faktoren der Umfeld-, Branchenstruktur- und Marktstrukturanalyse, sowie der primären und sekundären Aktivitäten eines Unternehmens. Ergebnisse: Die Untersuchungen zeigen den starken Einfluss von E-Commerce auf. In vier durchgeführten Untersuchungsarten werden deutliche Auswirkungen auf eine Vielzahl der durch diese Untersuchungen betrachteten Faktoren sichtbar. Die einzelnen Ergebnisse wurden in einem Modell zusammengefasst. Praxisbedeutung: Die Arbeit hilft dem strategischen Management sich einen schnellen Überblick über das Thema E-Commerce zu verschaffen und das erstellte Modell kann als Grundlage der Analyse von spezifischen Branchen und Unternehmen dienen. Fazit: E-Commerce sollte für das strategische Management von größerer Bedeutung sein, da E-Commerce die Strukturen, in denen sich Unternehmen befinden, langfristig verändert. Das entwickelte Modell in dieser Arbeit stellt eine Grundlage für spezifische Untersuchungen dar.
The Swot Analysis An Instrument Of Strategic Corporate Management
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Author : Roman Wächter
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-22
The Swot Analysis An Instrument Of Strategic Corporate Management written by Roman Wächter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences, Marl, language: English, abstract: Constant change is the norm. With it comes an impact on long-established thinking, methods and strategic thrusts. Across the globe, business leaders are considering where opportunities exist or where risky threats may arise. The current situation is complicated by the highly dynamic nature of the business environment, which makes it difficult to ensure ongoing resilience and the associated security of business planning. It is therefore not surprising that the global economy has been plunged into an unprecedented crisis. As a result, not only internationally operating corporations but even entire countries have been hit hard. Almost daily, these companies therefore report effects on their business figures or announce conditions that threaten their existence. Nevertheless, there is hope: There are companies that use this situation as an opportunity and, through improved positioning, will even come out of this crisis situation better than they came in. However, since market opportunities must be identified in order to be able to exploit them successfully, indicators are needed that highlight these opportunities and, in this context, also express how the respective opportunity can be exploited. However, risks should also be revealed and the company's personal strengths and weaknesses taken into account. After all, only those who have a sophisticated strategy can face market events with confidence and achieve success in the long term. The SWOT analysis can be described as such an indicator and is therefore the subject of this work.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
50 Management Ideas You Really Need To Know
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Author : Edward Russell-Walling
language : en
Publisher: Hachette UK
Release Date : 2024-06-06
50 Management Ideas You Really Need To Know written by Edward Russell-Walling and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-06 with Business & Economics categories.
Master the management ideas that shape the business world today. In a series of 50 accessible essays, Edward Russell-Walling introduces and explains the central ideas, tools and theories from some of the world's biggest business gurus and leaders. From branding and outsourcing to supply and demand and the latest commercial concepts from the online world, 50 Management Ideas You Really Need to Know is complete introduction to the most important management ideas in history.
Strategic Management Industry Analysis Strategic Drift And Re Strategizing
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Author : Ravi Sivalingam
language : en
Publisher: GRIN Verlag
Release Date : 2018-03-13
Strategic Management Industry Analysis Strategic Drift And Re Strategizing written by Ravi Sivalingam and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-13 with Business & Economics categories.
Research Paper (undergraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 61, Cardiff Metropolitan University, course: Masters in Business Administration, language: English, abstract: This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.
Digital Transformation Of The Consulting Industry
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Author : Volker Nissen
language : en
Publisher: Springer
Release Date : 2017-12-28
Digital Transformation Of The Consulting Industry written by Volker Nissen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-28 with Business & Economics categories.
This book discusses the opportunities and conditions that digital technology provides to extend, innovate and differentiate the services offered by consulting companies. It introduces suitable artefacts like web-based consulting platforms, consulting applications, semantic technologies and tools for data mining and collaboration. Furthermore it examines concepts to evaluate the virtualization of consulting processes and showcases how solutions can be developed to blend traditional and digital consulting models. Presenting state-of-the-art research and providing a comprehensive overview of the methods and techniques needed for digital transformation in the consulting industry, the book serves as both a guide and a roadmap for innovative consulting companies.
Jell O
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Author : Carolyn Wyman
language : en
Publisher: Harvest Books
Release Date : 2001
Jell O written by Carolyn Wyman and has been published by Harvest Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Cooking categories.
Offers a close-up look at the history of this popular fruit-flavored dessert, describing its marketing and sales strategies, detailing such offbeat uses for the product as JELL-O shots and JELL-O wrestling, and presenting a variety of common and unusual recipes.
Managing With Dual Strategies
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Author : Derek F. Abell
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-15
Managing With Dual Strategies written by Derek F. Abell and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.
Spinning The Semantic Web
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Author : Dieter Fensel
language : en
Publisher: MIT Press
Release Date : 2005
Spinning The Semantic Web written by Dieter Fensel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
A guide to the Semantic Web, which will transform the Web into a structured network of resources organized by meaning and relationships.