Strategische Gestaltungsfelder Der Filialorganisation Im Handel
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Strategische Gestaltungsfelder Der Filialorganisation Im Handel
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Author : Christoph M. Buchmann
language : de
Publisher: Springer-Verlag
Release Date : 2015-10-15
Strategische Gestaltungsfelder Der Filialorganisation Im Handel written by Christoph M. Buchmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Business & Economics categories.
Christoph M. Buchmann präsentiert stationären Handelsunternehmen Alternativen zu den klassischen Strategiekonzepten, indem er die eindimensionale Sicht der Preisorientierung erweitert und mehrwertstiftende Strategien zur Wettbewerbspositionierung aufzeigt. Der Autor bietet dem Management konkrete Handlungsmöglichkeiten für einen kontinuierlichen Transformationsprozess zu einer zukunftsfähigen Filialorganisation, den er nur im Verbund von strategisch-organisatorischen Maßnahmen unter Anwendung des gesamten Nutzensystems sieht.
Showrooming Im Station Ren Einzelhandel
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Author : André Schneider
language : de
Publisher: Springer-Verlag
Release Date : 2018-12-28
Showrooming Im Station Ren Einzelhandel written by André Schneider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-28 with Business & Economics categories.
Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers. Dieses als Showrooming bezeichnete Konsumverhalten ist mit der steigenden Akzeptanz des Onlinehandels zu einer wachsenden Herausforderung des stationären Handels geworden. André Schneider entwickelt auf Basis der Behavioral Reasoning Theory ein Erklärungsmodell des Showroomingverhaltens und testet es empirisch. Der Autor gewährt mit der Untersuchung nicht nur tiefgreifende Einsichten in das opportunistische Kaufverhalten im Multi-Channel-Kontext des Handels, sondern liefert auch wertvolle Erkenntnisse für die Praxis.
Distributions Und Handelslogistik
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Author : Christoph Tripp
language : de
Publisher: Springer-Verlag
Release Date : 2018-12-31
Distributions Und Handelslogistik written by Christoph Tripp and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-31 with Business & Economics categories.
Dieses Buch zeigt die wichtige Rolle der Distributions- und Handelslogistik vor dem Hintergrund des zunehmenden Einflusses der Digitalisierung auf Prozesse, Strukturen und Systeme in den logistischen Netzwerken der Konsumgüterwirtschaft. Durch die besondere Transportintensität, die Lagerkomplexität und erhebliche Flexibilitätsanforderungen in der Auftragsabwicklung entstehen hohe Logistikkosten. Andererseits steigen die Serviceanforderungen der Kunden durch den wachsenden Onlinehandel. Für Händler ergibt sich in der Distributionslogistik ein Zielkonflikt aus notwendigen Kostenoptimierungen und kundenseitig erwarteten Serviceerweiterungen. Anhand von zahlreichen Praxisbeispielen wird anschaulich beschrieben, wie sich die Distributionssysteme von Unternehmen verändern müssen, um den Anforderungen des Multi- bzw. Omnichannel-Handels gerecht werden zu können. Lernziele und Kontrollfragen zu jedem Kapitel ergänzen die Ausführungen und ermöglichen eine optimale Prüfungsvorbereitung.
Understanding The Showrooming Phenomenon
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Author : Christel Zaubitzer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Understanding The Showrooming Phenomenon written by Christel Zaubitzer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that describes a consumer’s behavior of collecting information about a product or service in a physical store and purchasing it in an online store afterwards. For retailers, this behavior can be a major opportunity or thread. To give insights into the phenomenon the thesis aims to determine a) channel attributes that encourage or deject customers from attending showrooming and b) how customer characteristics distinguish showrooming customers from customers who did not purchase online? An empirical study collected data of 334 respondents via an online questionnaire. 149 showroomers and 185 respondents who did not showroom during a recent product purchase were compared regarding their perceived difference of channel attributes in the offline and the online channel. Further, both groups were compared in various customer characteristics. The results of the binary logistic regression reveal that among all observed channel attributes the difference in price, service, purchase convenience, enjoyment and risk perception between the online and offline shop have a significant impact on the likelihood of showrooming, whereas the assortment and after-sales services did not show significant impact. Among the observation of customer characteristics, a positive attitude towards free riding, towards shopping and retailer loyalty were found to have a significant impact on the showrooming likelihood. The internet experience and the level of price-consciousness showed no significant impact. With the results, the thesis supports physical retail stores to adjust the design of channel attributes in order to avoid showrooming behaviors of their customers. It also helps retailers to identify customers that are more likely to attend showrooming and target them specifically to prevent them from attending showrooming.
Handbook Event Market China
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Author : Helmut Schwägermann
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-12-14
Handbook Event Market China written by Helmut Schwägermann and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
Fashion Brand Internationalization
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Author : Byoungho Jin
language : en
Publisher: Springer
Release Date : 2016-06-28
Fashion Brand Internationalization written by Byoungho Jin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-28 with Business & Economics categories.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Positive Organizational Psychology
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Author : Negruti, Andreea
language : en
Publisher: kassel university press GmbH
Release Date : 2015-01-01
Positive Organizational Psychology written by Negruti, Andreea and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with categories.
Essays On Wage Formation And Globalization
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Author : Andreas Hauptmann
language : de
Publisher: wbv Media GmbH & Company KG
Release Date : 2015-12-15
Essays On Wage Formation And Globalization written by Andreas Hauptmann and has been published by wbv Media GmbH & Company KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-15 with Social Science categories.
Warum zahlen manche Firmen nach Tarif, statt die Löhne individuell auszuhandeln? Zahlen Exportfirmen höhere Löhne als Firmen, die nicht exportieren und inwieweit wird dies von institutionellen Rahmenbedingungen bestimmt? Welche Zusammenhänge bestehen zwischen den Lohnstückkosten und der Exportstärke von Unternehmen? Mit diesen und weiteren Fragen befasst sich Andreas Hauptmann im vorliegenden Band. In mehreren Kapiteln legt der Autor dar, dass zwischen Löhnen, Globalisierung und institutionellen Kontextfaktoren vielfältige Wechselwirkungen bestehen.
Problems And Paradigms Of Unity
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Author : Laura Maria Castelli
language : en
Publisher:
Release Date : 2014-10-22
Problems And Paradigms Of Unity written by Laura Maria Castelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-22 with categories.
Information Seeking Stopping Behavior In Online Scenarios
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Author : Erik Hemmer
language : en
Publisher: Informationstechnologie und Ökonomie
Release Date : 2013
Information Seeking Stopping Behavior In Online Scenarios written by Erik Hemmer and has been published by Informationstechnologie und Ökonomie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic information resource searching categories.
In this book, individuals' decision when to stop seeking for information in online contexts is investigated. Therefore, a theory of information seeking stopping behavior is developed and validated empirically based on a laboratory experiment. The findings are complemented by results of a psychophysiological study.
