Street Fighter Marketing Solutions
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Street Fighter Marketing Solutions
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Author : Jeff Slutsky
language : en
Publisher: Simon and Schuster
Release Date : 2007-09-18
Street Fighter Marketing Solutions written by Jeff Slutsky and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-18 with Business & Economics categories.
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.
Streetfighter Marketing
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Author : Jeff Slutsky
language : en
Publisher: Prentice Hall
Release Date : 1995
Streetfighter Marketing written by Jeff Slutsky and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
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No B S Grassroots Marketing
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Author : Dan Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-02-01
No B S Grassroots Marketing written by Dan Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Business & Economics categories.
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Marketing Street Fighter
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Author : Bill Decker
language : en
Publisher:
Release Date : 2017-05-11
Marketing Street Fighter written by Bill Decker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-11 with categories.
Where did you learn marketing? Was it in class? In a boardroom? In a seminar? Read how the author learned all of his marketing lessons on the mean streets of New York City. Marketing Street Fighter is fun and informative.
More Smart Marketing
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Author : Jeff Slutsky
language : en
Publisher:
Release Date : 2013-09-04
More Smart Marketing written by Jeff Slutsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-04 with categories.
More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Marketing Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street Fighter Marketing: www.streetfightermarketing.com.
Business Tools And Internet Marketing Services
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Author :
language : en
Publisher: AFGMarketingMedia Presents..
Release Date :
Business Tools And Internet Marketing Services written by and has been published by AFGMarketingMedia Presents.. this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Convenience Store News
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Author :
language : en
Publisher:
Release Date : 2008
Convenience Store News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Convenience stores categories.
It S The Customer Stupid
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Author : Michael A Aun
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-13
It S The Customer Stupid written by Michael A Aun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-13 with Business & Economics categories.
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
Power Base Selling
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Author : Jim Holden
language : en
Publisher: John Wiley & Sons
Release Date : 1999-03-29
Power Base Selling written by Jim Holden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-29 with Business & Economics categories.
"Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . [Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.
Telemarketing
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Author :
language : en
Publisher:
Release Date : 1989
Telemarketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Telemarketing categories.