Success Factors In New Product Development
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Success Factors In New Product Development
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Author : F. A. Johne
language : en
Publisher:
Release Date : 1987
Success Factors In New Product Development written by F. A. Johne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Management categories.
Success Factors Of New Product Development
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2006-11-22
Success Factors Of New Product Development written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Business & Economics categories.
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, University of Cooperative Education Mannheim (Institut für Wirtschaft), course: "International Business Administration", language: English, abstract: In the last decades the way of doing business around the world has changed more than ever before. In our times it is not only important for companies to have a few products which sell good but to come up with successful new products from time to time. Especially in the consumer goods sector this applies very strongly. With shorter product-life-cycles companies are forced to change and invent new products or they will get pushed out of the market. The fact that customer preferences change very fast and the progress in technology is faster than ever along with the information being available better and more rapid is putting pressure on companies to come up with new products over and over again (Akgün, 2004, p. 1). Coming up with ideas for new products alone does not guarantee company performance to be above average. It is only by successful launches of new products that companies are able to turnover and profits. This is were the main problem is based. Many products are brought to market every year but only a small number of them is seen as being successful. The many failures that come up are very expensive for companies since they might involve a lot of costs for research and development, market research, employees involved in the development and other types of cost related to New Product Development. According to Kotler et al. (2002, p. 500) a study estimated that new consumer packaged goods fail at a rate of 80 per cent. Companies that try to stay competitive ask themselves what they can do to create successful new products. The factors that divide failures from successes are vital to managers around the world in order to stay in business. It is not always easy to understand the determinants that are crucial to the suc- cess of a product.
New Products The Key Factors In Success
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Author : Robert G. Cooper
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
New Products The Key Factors In Success written by Robert G. Cooper and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Investigating The Influence Of Success Factors On New Product Development
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Author : Randy Tran
language : en
Publisher:
Release Date : 2015
Investigating The Influence Of Success Factors On New Product Development written by Randy Tran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Critical Success Factors In New Product Development
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Author : Peter Weisshuhn
language : en
Publisher:
Release Date : 1996
Critical Success Factors In New Product Development written by Peter Weisshuhn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business categories.
Key Success Factors Of New Products Product Innovations
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Author : Raffaele Aledda
language : en
Publisher: GRIN Verlag
Release Date : 2010-10-20
Key Success Factors Of New Products Product Innovations written by Raffaele Aledda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-20 with Business & Economics categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International University of Applied Sciences, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers’ expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
Key Success Factors Of New Products Product Innovations
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Author : Raffaele Aledda
language : en
Publisher: GRIN Verlag
Release Date : 2010-10
Key Success Factors Of New Products Product Innovations written by Raffaele Aledda and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with categories.
Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers' expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.
Critical Success Factor And Metrics For New Product Development Success
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Author : Ankush Agrawal
language : en
Publisher:
Release Date : 2004
Critical Success Factor And Metrics For New Product Development Success written by Ankush Agrawal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Critical Success Factors Of New Product Development In A Technology Based Company
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Author : Yi Run Leow
language : en
Publisher:
Release Date : 2009
Critical Success Factors Of New Product Development In A Technology Based Company written by Yi Run Leow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with New products categories.
Success Factors Of New Product Development
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Author : Holger Ernst
language : en
Publisher:
Release Date : 2004
Success Factors Of New Product Development written by Holger Ernst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.