Successful Local Broadcast Sales
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Successful Local Broadcast Sales
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Author : Paul Weyland
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 2007-09-19
Successful Local Broadcast Sales written by Paul Weyland and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-19 with Business & Economics categories.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Successful Local Broadcast Sales
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FREE 30 Days
Author : Paul Weyland
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 2007-09-19
Successful Local Broadcast Sales written by Paul Weyland and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-19 with Business & Economics categories.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
New To The Biz
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Author : Tracy Smith
language : en
Publisher:
Release Date : 2017-04-23
New To The Biz written by Tracy Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-23 with categories.
If you are a new salesperson at a local TV station or your are thinking about trying to get a job at a TV station as a local seller, this e-book can really help you understand the job. You will see an in-depth look at what a sales job is like at a TV station. You will learn sales techniques that can help you quickly become a top performer at your company. The author has been a successful seller, manager and coach in the ad sales environment. This e-book is short and concise and you should be able to read it in one sitting. It focuses on the job duties involved, the how to get started making your first sales calls, and so much more. The idea for the book, came from one of my sellers that suggest I write it.
Keith S Radio Station
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Author : John Allen Hendricks
language : en
Publisher: CRC Press
Release Date : 2014-08-07
Keith S Radio Station written by John Allen Hendricks and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Language Arts & Disciplines categories.
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Success With Local Marketing
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Author : John Maggio
language : en
Publisher:
Release Date : 2019-06-18
Success With Local Marketing written by John Maggio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with categories.
Calling all entrepreneurs and business owners! Do you make your money in sales? If you're working on commission, or getting paid when you produce, This book is for YOU!If you hate cold calling and door to door sales... If you're ready to throw your PowerPoint sales presentation out the window, or feel like you're on your own, This book is for YOU! Learn the secrets of networking in your local market. Follow the story of John & Michelle Maggio, owners of Hawk Marketing. Find out how they started from scratch and created local success for themselves and their clients.Get up to speed on social media posting, website effectiveness, and converting leads into clients. Find practical, actionable tips that you can use to increase your online marketing results! Cut your learning curve by gaining insight through this book!You'll benefit from the step by step instructions, lessons learned, and workshops contained in these pages. Increase your performance as you learn what to do with all those business cards, how to charm Google, and running successful online drip campaigns.Gain the knowledge and encouragement you need to grow! Success With Local Marketing, is the BOOK FOR YOU!
The Radio Station
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Author : Michael C Keith
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
The Radio Station written by Michael C Keith and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Selling Local Advertising
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Author : Claude Whitacre
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-01-16
Selling Local Advertising written by Claude Whitacre and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-16 with Advertising categories.
For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
The Radio Station
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Author : John Allen Hendricks
language : en
Publisher: Routledge
Release Date : 2018-05-01
The Radio Station written by John Allen Hendricks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Language Arts & Disciplines categories.
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Professional Radio Advertising Sales
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Author : Spike Santee
language : en
Publisher:
Release Date : 2019-09-16
Professional Radio Advertising Sales written by Spike Santee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Business & Economics categories.
Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days. This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions on goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service. Using a special skill-stacking formula, the author teaches how to master each skill in his successful sales process in the proper sequence. Special attention is devoted to the science of successful Radio advertising with an emphasis on the psychology of consumer behavior, the mathematics of scheduling and the brain science involved in writing emotionally engaging commercials. This is a must-have resource for anyone seeking to make more money more quickly in Radio advertising sales. You can learn more at www.myradioschool.com.
Sport Promotion And Sales Management
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Author : Richard L. Irwin
language : en
Publisher: Human Kinetics
Release Date : 2008
Sport Promotion And Sales Management written by Richard L. Irwin and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.