Successful Storytelling For Business
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Successful Storytelling For Business
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Author : 50minutes,
language : en
Publisher: 50Minutes.com
Release Date : 2017-03-16
Successful Storytelling For Business written by 50minutes, and has been published by 50Minutes.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-16 with Business & Economics categories.
Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide. Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand. In 50 minutes you will be able to: • Identify the benefits of using storytelling as a communication technique in your personal and professional life • Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on • Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytelling ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.
Storytelling In Business
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Author : George Diamond
language : en
Publisher: Youcanprint
Release Date : 2021-12-31
Storytelling In Business written by George Diamond and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-31 with Business & Economics categories.
You Are About To Discover How To Leverage The Power Of Storytelling To Get Customers To Want To Buy From You, Build Strong Customer Loyalty, Maximize Your Profits And Achieve Much More! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying an ever-increasing engagement, loyalty and profits. Think of the most popular brands around the world – when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufactures to even organic food brands, every serious brand has a story…. And yes, storytelling is an essential part of content marketing; it's a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn't want that? By virtue that you are reading this, it is likely that you've heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story…. Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like? How do you craft a compelling story? Is there a template or universal structure? Are there any tips I should consider? How do I avoid mistakes? These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you're a beginner who wants something simple, straightforward and comprehensive, then keep reading! More precisely, this book covers the following: The basics of brand storytelling, including what it is, what it entails and examples of excellent storytelling Why businesses should leverage the power of storytelling How to develop and tell your business/brand story step by step, including the keys to effective storytelling in business When you should use storytelling for your business The components of a powerful brand story that you should be using and how to use them The framework for organizational storytelling The structure of business storytelling The things you have to do when creating stories The strategies that can enhance your stories How to create compelling stories How to tailor stories to special circumstances How you can compose attractive business story titles The tips, dos and don'ts in storytelling The storytelling tips for a business How to measure the results of a business storytelling project Real stories, and a template to get you started …And so much more! So whether your sales have been on a downward spiral, or you've been having more of a flat curve, this guide will see to it that your business makes a positive change, and you realize all your short-term and long-term financial goals. Like most things, it all starts with a simple step… Scroll up and click Buy Now With 1-Click or Buy Now to get started!
Putting Stories To Work
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Author : Shawn D. Callahan
language : en
Publisher:
Release Date : 2016
Putting Stories To Work written by Shawn D. Callahan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.
Stories At Work
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Author : Indranil Chakraborty
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2018-09-21
Stories At Work written by Indranil Chakraborty and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Stories For Work
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-07
Stories For Work written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with Business & Economics categories.
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.
The Leader S Guide To Storytelling
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Author : Stephen Denning
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
The Leader S Guide To Storytelling written by Stephen Denning and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
Let The Story Do The Work
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Author : Esther Choy
language : en
Publisher: AMACOM
Release Date : 2017-07-30
Let The Story Do The Work written by Esther Choy and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-30 with Business & Economics categories.
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Storytelling For Financial
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Author : George Diamond
language : en
Publisher: Youcanprint
Release Date : 2022-01-31
Storytelling For Financial written by George Diamond and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Business & Economics categories.
You Are A Step Away From Learning How To Tell Your Brand/Business Story And Differentiate It From All The Others Out There, Attract New Customers And Keep Them (While Keeping Existing Ones), Generate Referrals And Ultimately Grow Your Business! The use of storytelling in business marketing has been proven to establish personal connections between consumers and brands. According to research, 55% of consumers who love the story of a brand are willing to make a purchase. And if you can learn how to tell your brand/business story, the right way, you can turn the life of your business around, quite literally! I know you are probably wondering… Why does storytelling matter so much (more than statistics) in brand marketing? How can I improve the sales of my product through storytelling? What's the best way to do it? How does a typical winning story look like? Are there rules you need to follow? What do I need to before I get started? If you've recently discovered the sweeping positive role of storytelling in business marketing and have been looking for a guide to answer questions like the ones listed above, you're at the right place. Here is a more precise list of what you'll find in this book: How financial data storytelling started What storytelling for finance entails The benefits of storytelling Successful storytelling examples in financial services Why financial storytelling sometimes fails How you can find a suitable story The tips for strong financial storytelling The importance of storytelling for firms What are the kinds of stories you should tell? The storytelling trends in financial services Why statistics don't sell and stories do The art of storytelling in finance How self-depreciation will take your further than self-promotion How to use analogies and metaphors to move your clients and products The tools you can use to tell a persuasive story How to tell stories that your clients want to hear Storytelling strategies you can use on the your next sales pitch Storytelling in the era of financial intelligence The future of financial intelligence with storytelling Visualizations to improve storytelling …And so much more! Even if you don't consider yourself a good storyteller, especially regarding your business, this book will hold you by the hand throughout the process until you develop your own business/brand story that attracts customers and keeps them, the way light attracts bugs! This guide is meant for everyone, from beginners to advanced marketers. And while its content is comprehensive and very educative, the book is very easy and simple to read and follow, and also motivating and straightforward, so you can expect to have a good and easy time reading it. Are you ready to take your business to the next level with the best marketing practices driven by professional storytelling? I bet you do! All you need to get started is Click Buy Now With 1-Click or Buy Now to get started!
Hooked
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-30
Hooked written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Storytelling In Business
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Author : Janis Forman
language : en
Publisher: Stanford University Press
Release Date : 2013-01-30
Storytelling In Business written by Janis Forman and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Business & Economics categories.
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.