Summary Differentiate Or Die
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Summary Differentiate Or Die
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Differentiate Or Die written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of Jack Trout and Steve Rivkin’s book: “Differentiate or Die: Survival in Our Era of Killer Competition”. This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Differentiate or Die” shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies. By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Differentiate or Die” and find out how you can differentiate your brand and stand out from the competition!
Differentiate Or Die
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-28
Differentiate Or Die written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-28 with Business & Economics categories.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Differentiate Or Die
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2000-03-23
Differentiate Or Die written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-23 with Business & Economics categories.
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Die With Zero
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Author : Bill Perkins
language : en
Publisher: Houghton Mifflin
Release Date : 2020
Die With Zero written by Bill Perkins and has been published by Houghton Mifflin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
"A ... new philosophy and ... guide to getting the most out of your money--and out of life--for those who value memorable experiences as much as their earnings"--
Top Five Regrets Of The Dying
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Author : Bronnie Ware
language : en
Publisher: Hay House, Inc
Release Date : 2019-08-13
Top Five Regrets Of The Dying written by Bronnie Ware and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Self-Help categories.
Revised edition of the best-selling memoir that has been read by over a million people worldwide with translations in 29 languages. After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or previous experience in the field, she found herself working in palliative care. During the time she spent tending to those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog post, outlining the most common regrets that the people she had cared for had expressed. The post gained so much momentum that it was viewed by more than three million readers worldwide in its first year. At the request of many, Bronnie subsequently wrote a book, The Top Five Regrets of the Dying, to share her story. Bronnie has had a colourful and diverse life. By applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for everyone, if we make the right choices, to die with peace of mind. In this revised edition of the best-selling memoir that has been read by over a million people worldwide, with translations in 29 languages, Bronnie expresses how significant these regrets are and how we can positively address these issues while we still have the time. The Top Five Regrets of the Dying gives hope for a better world. It is a courageous, life-changing book that will leave you feeling more compassionate and inspired to live the life you are truly here to live.
The Power Of Simplicity A Management Guide To Cutting Through The Nonsense And Doing Things Right
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-01-20
The Power Of Simplicity A Management Guide To Cutting Through The Nonsense And Doing Things Right written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-20 with Business & Economics categories.
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
Made To Stick
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Author : Chip Heath
language : en
Publisher: Random House
Release Date : 2007-01-02
Made To Stick written by Chip Heath and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Different
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Author : Youngme Moon
language : en
Publisher: Crown Currency
Release Date : 2010-04-06
Different written by Youngme Moon and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-06 with Business & Economics categories.
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Hook Point
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Author : Brendan Kane
language : en
Publisher: Waterside Productions
Release Date : 2020-09-29
Hook Point written by Brendan Kane and has been published by Waterside Productions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Branding (Marketing) categories.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Evolve Or Die Lessons For World Class Innovation Creativity
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Author : Thomas C. Triumph
language : en
Publisher: Ex Innovo Press
Release Date : 2018-09-05
Evolve Or Die Lessons For World Class Innovation Creativity written by Thomas C. Triumph and has been published by Ex Innovo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Business & Economics categories.
Assuming you're someone interested in learning and improving