Summary Of Sally Hogshead S Fascinate Revised And Updated
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Summary Of Sally Hogshead S Fascinate Revised And Updated
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-02T22:59:00Z
Summary Of Sally Hogshead S Fascinate Revised And Updated written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The taste of Jägermeister is bitter and sweetly harsh, and yet it has grown exponentially. You did the shot because of the unpleasant taste, not in spite of it. #2 The drink was commercially released in Germany in 1935, and it was marketed as an after-dinner digestif. But it soon became popular with college students, who spread the cult wildfire. #3 The brand sold almost as much as Absolut, despite the taste putting hair on the tongue. The brand turned the taste into a rallying cry, elevating the product beyond rational benefits. #4 When you buy a shot of Jäger, you’re not buying a drink. You’re buying an experience. By holding the shot glass, you’re announcing that you have officially turned up the volume on the evening ahead.
Fascinate
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Author : Sally Hogshead
language : en
Publisher: HarperCollins
Release Date : 2016-04-26
Fascinate written by Sally Hogshead and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Fascinate
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-02-09
Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
How The World Sees You
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2014-07-01
How The World Sees You written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Radical Careering
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Author : Sally Hogshead
language : en
Publisher: Penguin
Release Date : 2005
Radical Careering written by Sally Hogshead and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.
Labor Of Love
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Author : Moira Weigel
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2016-05-17
Labor Of Love written by Moira Weigel and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-17 with Social Science categories.
“Does anyone date anymore?” Today, the authorities tell us that courtship is in crisis. But when Moira Weigel dives into the history of sex and romance in modern America, she discovers that authorities have always said this. Ever since young men and women started to go out together, older generations have scolded them: That’s not the way to find true love. The first women who made dates with strangers were often arrested for prostitution; long before “hookup culture,” there were “petting parties”; before parents worried about cell phone apps, they fretted about joyrides and “parking.” Dating is always dying. But this does not mean that love is dead. It simply changes with the economy. Dating is, and always has been, tied to work. Lines like “I’ll pick you up at six” made sense at a time when people had jobs that started and ended at fixed hours. But in an age of contract work and flextime, many of us have become sexual freelancers, more likely to text a partner “u still up?” Weaving together over one hundred years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to “getting the guy.” There are no ridiculous “rules” to follow. Instead, Weigel helps us understand how looking for love shapes who we are—and hopefully leads us closer to the happy ending that dating promises.
Curious
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Author : Ian Leslie
language : en
Publisher: Hachette UK
Release Date : 2014-04-30
Curious written by Ian Leslie and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Psychology categories.
A fascinating multi-disciplinary analysis of why curiosity makes the world go round. 'A lovely, erudite exploration of what it is that makes us human' - Independent on Sunday 'I have no special talents. I am only passionately curious' Albert Einstein. Everyone is born curious. But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the 'curiosity divide' are you on? In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite. Drawing on fascinating research from psychology, sociology and business, Curious looks at what feeds curiosity and what starves it, and uncovers surprising answers. Curiosity isn't a quality you can rely on to last a lifetime, but a mental muscle that atrophies without regular exercise. It's not a gift, but a habit that parents, schools, workplaces and individuals need to nurture if it is to thrive. Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.
Talk
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Author : Elizabeth Stokoe
language : en
Publisher: Hachette UK
Release Date : 2018-11-29
Talk written by Elizabeth Stokoe and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-29 with Psychology categories.
We spend much of our days talking. Yet we know little about the conversational engine that drives our everyday lives. We are pushed and pulled around by language far more than we realize, yet are seduced by stereotypes and myths about communication. This book will change the way you think about talk. It will explain the big pay-offs to understanding conversation scientifically. Elizabeth Stokoe, a social psychologist, has spent over twenty years collecting and analysing real conversations across settings as varied as first dates, crisis negotiation, sales encounters and medical communication. This book describes some of the findings of her own research, and that of other conversation analysts around the world. Through numerous examples from real interactions between friends, partners, colleagues, police officers, mediators, doctors and many others, you will learn that some of what you think you know about talk is wrong. But you will also uncover fresh insights about how to have better conversations - using the evidence from fifty years of research about the science of talk.
You Only Have To Be Right Once
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Author : Randall Lane
language : en
Publisher: Penguin UK
Release Date : 2014-10-16
You Only Have To Be Right Once written by Randall Lane and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Business & Economics categories.
THE ULTIMATE INSIDER LOOK AT THE NEWEST TITANS OF TECH - AND WHAT YOU CAN LEARN FROM THEIR SUCCESS Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations. You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success. Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.
Social
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Author : Matthew D. Lieberman
language : en
Publisher: Crown
Release Date : 2013-10-08
Social written by Matthew D. Lieberman and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Psychology categories.
We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.