Summary Of The Attention Merchants Review Keypoints And Take Aways
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Summary Of The Attention Merchants Review Keypoints And Take Aways
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Author : PenZen Summaries
language : en
Publisher: by Mocktime Publication
Release Date : 2022-11-29
Summary Of The Attention Merchants Review Keypoints And Take Aways written by PenZen Summaries and has been published by by Mocktime Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Study Aids categories.
The summary of The Attention Merchants – The Epic Scramble to Get Inside Our Heads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The fascinating history of the advertising industry is explored in depth in the 2016 book "The Attention Merchants." These ideas will educate you on everything there is to know about the "attention industry" and provide a historical account of how advertising arrived at its current form in the modern world. The Attention Merchants summary includes the key points and important takeaways from the book The Attention Merchants by Tim Wu. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
The Attention Merchants
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Author : Tim Wu
language : en
Publisher:
Release Date : 2017-09
The Attention Merchants written by Tim Wu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09 with categories.
The Attention Merchants
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Author : Tim Wu
language : en
Publisher:
Release Date : 2016
The Attention Merchants written by Tim Wu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with BUSINESS & ECONOMICS categories.
From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature-cognitive, social, and otherwise-in ways unimaginable even a generation ago. From the Hardcover edition.
The Attention Merchants
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Author : Tim Wu
language : en
Publisher: Atlantic Books
Release Date : 2017-01-05
The Attention Merchants written by Tim Wu and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Social Science categories.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Legal Orientalism
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Author : Teemu Ruskola
language : en
Publisher: Harvard University Press
Release Date : 2013-06-03
Legal Orientalism written by Teemu Ruskola and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-03 with Law categories.
Since the Cold War ended, China has become a global symbol of disregard for human rights, while the United States has positioned itself as the world’s chief exporter of the rule of law. How did lawlessness become an axiom about Chineseness rather than a fact needing to be verified empirically, and how did the United States assume the mantle of law’s universal appeal? In a series of wide-ranging inquiries, Teemu Ruskola investigates the history of “legal Orientalism”: a set of globally circulating narratives about what law is and who has it. For example, why is China said not to have a history of corporate law, as a way of explaining its “failure” to develop capitalism on its own? Ruskola shows how a European tradition of philosophical prejudices about Chinese law developed into a distinctively American ideology of empire, influential to this day. The first Sino-U.S. treaty in 1844 authorized the extraterritorial application of American law in a putatively lawless China. A kind of legal imperialism, this practice long predated U.S. territorial colonialism after the Spanish-American War in 1898, and found its fullest expression in an American district court’s jurisdiction over the “District of China.” With urgent contemporary implications, legal Orientalism lives on in the enduring damage wrought on the U.S. Constitution by late nineteenth-century anti-Chinese immigration laws, and in the self-Orientalizing reforms of Chinese law today. In the global politics of trade and human rights, legal Orientalism continues to shape modern subjectivities, institutions, and geopolitics in powerful and unacknowledged ways.
The Art Of Logic In An Illogical World
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Author : Eugenia Cheng
language : en
Publisher: Basic Books
Release Date : 2018-09-11
The Art Of Logic In An Illogical World written by Eugenia Cheng and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Mathematics categories.
How both logical and emotional reasoning can help us live better in our post-truth world In a world where fake news stories change election outcomes, has rationality become futile? In The Art of Logic in an Illogical World, Eugenia Cheng throws a lifeline to readers drowning in the illogic of contemporary life. Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic -- for example, emotion -- is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.
The Price Of Time
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Author : Tim Tigner
language : en
Publisher:
Release Date : 2019-04-11
The Price Of Time written by Tim Tigner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-11 with categories.
Would your character change ...if you had all the money in the world?And all the time?Would you become a better person?Or worse?Imagine Agatha Christie meets Michael Crichton in a fast-paced, philosophical mystery thriller._______________________________________There's a secret in Silicon Valley. A discovery. An invention. One so startling and surprisingly sinister that it needs to be kept--at any price. Tim Tigner takes a step back from his bestselling Kyle Achilles series to introduce Zachary Chase and Skylar Fawkes in a fresh standalone novel that's bound to keep you glued and guessing. With secluded meetings, sudden disappearances and strange murders; secret agents, skillful assassins and sexy locations; The Price of Time is packed with fast-paced action and first-class intellectual intrigue.Propelling the thrills and perched at the middle of the mystery is one of humanity's great questions: Would finding the Fountain of Youth be a blessing?Prepare for sleep-deprived nights and skipped chores while repeating the phrase: "Just one more page."_______________________________________"Tim Tigner is the antidote of Dull." --Steve Wilson"Clever to the point where you can't put the book down." --Maryellen Crane"I defy anyone to anticipate his plot twists." --Henry Shop"Still trying to catch my breath. He is a superb storyteller." --Amy Peck"A thinking person's thriller." --Glen Robins_______________________________________Amazon named Tim Tigner an All-Star Author for being one of the most popular authors in Kindle Unlimited throughout 2018.His books are recommended for fans of David Baldacci, Lee Child's Jack Reacher, Tom Clancy's Jack Ryan, Nelson DeMille's John Corey, Vince Flynn's Mitch Rapp, Mark Greaney's Gray Man, Gregg Hurwitz's Orphan X, Robert Ludlum's Jason Bourne, John Sandford's Lucas Davenport, Daniel Silva's Gabriel Allon, Brad Taylor's Pike Logan, Brad Thor's Scot Harvath, and Dan Brown's Robert Langdon.
The Misinformation Age
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Author : Cailin O'Connor
language : en
Publisher: Yale University Press
Release Date : 2019-01-08
The Misinformation Age written by Cailin O'Connor and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Psychology categories.
“Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Profit From The Positive Proven Leadership Strategies To Boost Productivity And Transform Your Business With A Foreword By Tom Rath Digital Audio
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Author : Margaret H. Greenberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-08-02
Profit From The Positive Proven Leadership Strategies To Boost Productivity And Transform Your Business With A Foreword By Tom Rath Digital Audio written by Margaret H. Greenberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-02 with Business & Economics categories.
You're constantly challenged to grow your business, increase productivity, and improve quality—all while reducing or keeping budgets flat. So what's a manager to do? You've streamlined processes. You've restructured. You’ve sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology. Featuring case studies of some of the most forward-thinking and successful companies today—Google, Zappos, and Amazon, to name a few—Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to: Set habits, not just goals Recognize the Achoo! effect Stop asking the wrong questions Hire for what's not on the resume Turn strengths into a team sport Preview, don't just review, performance The best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.