Summary The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu
DOWNLOAD
Download Summary The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Summary The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Summary The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu
DOWNLOAD
Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-09
Summary The Attention Merchants The Epic Scramble To Get Inside Our Heads By Tim Wu written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-09 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover what dangers attention seekers represent. You will also discover that : the Obama presidency was not glamorous; attention seekers entertain you in every sense of the word; the attention seekers were born in New York City in the 1830s and 40s; the propaganda of the totalitarian states was heir to the British propaganda of World War I; the word "propaganda" is of religious origin; attention merchants entered homes at the same time as radio sets. You are constantly exposed to a veritable barrage: advertising, sponsored social networks, etc., are all efforts to attract and hold your attention. This attention that has found its merchants. The emergence and the dangers represented by attention merchants is the whole purpose of this summary, which for the first time studies in such a complete way a phenomenon that has remained relatively in the shadows until now. *Buy now the summary of this book for the modest price of a cup of coffee!
The Attention Merchants
DOWNLOAD
Author : Tim Wu
language : en
Publisher: Atlantic Books
Release Date : 2017-01-05
The Attention Merchants written by Tim Wu and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-05 with Social Science categories.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
The Master Switch
DOWNLOAD
Author : Tim Wu
language : en
Publisher: Vintage
Release Date : 2010-11-02
The Master Switch written by Tim Wu and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.
Misplaced Talent
DOWNLOAD
Author : Joe Ungemah
language : en
Publisher: John Wiley & Sons
Release Date : 2015-06-22
Misplaced Talent written by Joe Ungemah and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Business & Economics categories.
High-value talent management must be relevant to today's workplace Misplaced Talent takes a hard look at the cluttered field of Talent Management, and offers a clear guide to making better people decisions in any organization. Deliberately challenging practitioners to do more, this insightful discussion sorts through the tools and techniques developed over the last century to examine their true relevance to the modern workplace. You'll learn which activities show the greatest potential to improve the lives of employees and the organizations they work for, and identify which of your existing practices don't really add enough value to be worth the expenditure of time, money, and potentially lost talent. The author asks you to make up your own mind about which approaches work best for your own specific talent decisions, but provides the best theory and practice available today as a foundation upon which to formulate a more relevant strategy. In a world of big data, the potential to understand employees and react appropriately has never been greater. So why is Talent Management as an industry relying on outdated theory and practices? This book is a guide to bringing HR up to date, giving you the tools, techniques, and perspective you need to demonstrate more value to your organization. Adopt the tools and techniques most effective in today's workplace Identify and discard methods that don't add value to the organization Implement critical changes that can transform the HR function Make better people decisions based on psychology and research Fundamentally, not much has changed in what constitutes good people practice. Practitioners must demonstrate the value of Talent Management, but the solutions implemented often fall short of the rigor and discipline they deserve. Misplaced Talent provides the insight you need to refocus attention and engage your organization about the value of better people decisions.
Chasing The Same Signals
DOWNLOAD
Author : Brian R. Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2012-11-27
Chasing The Same Signals written by Brian R. Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-27 with Business & Economics categories.
Conventional wisdom suggests that markets are efficient, random walks and that stock prices rise and fall with the fundamentals of the company. How then have black-box traders prospered and how do they exploit market inefficiencies? Are their strategies on their last legs or will they adapt to the new landscape amidst the global financial crisis? Chasing the Same Signals is a unique chronicle of the black-box industry's rise to prominence and their influence on the market place. This is not a story about what signals they chase, but rather a story on how they chase and compete for the same signals
Stand Out Of Our Light
DOWNLOAD
Author : James Williams
language : en
Publisher:
Release Date : 2018-05-31
Stand Out Of Our Light written by James Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-31 with Computers categories.
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Masters Of Doom
DOWNLOAD
Author : David Kushner
language : en
Publisher: Random House
Release Date : 2003-04-24
Masters Of Doom written by David Kushner and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-24 with Biography & Autobiography categories.
Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to co-create the most notoriously successful game franchises in history—Doom and Quake—until the games they made tore them apart. Americans spend more money on video games than on movie tickets. Masters of Doom is the first book to chronicle this industry’s greatest story, written by one of the medium’s leading observers. David Kushner takes readers inside the rags-to-riches adventure of two rebellious entrepreneurs who came of age to shape a generation. The vivid portrait reveals why their games are so violent and why their immersion in their brilliantly designed fantasy worlds offered them solace. And it shows how they channeled their fury and imagination into products that are a formative influence on our culture, from MTV to the Internet to Columbine. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it’s like to be young, driven, and wildly creative. “To my taste, the greatest American myth of cosmogenesis features the maladjusted, antisocial, genius teenage boy who, in the insular laboratory of his own bedroom, invents the universe from scratch. Masters of Doom is a particularly inspired rendition. Dave Kushner chronicles the saga of video game virtuosi Carmack and Romero with terrific brio. This is a page-turning, mythopoeic cyber-soap opera about two glamorous geek geniuses—and it should be read while scarfing down pepperoni pizza and swilling Diet Coke, with Queens of the Stone Age cranked up all the way.”—Mark Leyner, author of I Smell Esther Williams
Empire Of The Mongols
DOWNLOAD
Author : Michael Burgan
language : en
Publisher: Infobase Publishing
Release Date : 2009
Empire Of The Mongols written by Michael Burgan and has been published by Infobase Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mongolia categories.
Explores one of the largest empires in the history of the world.
The Curse Of Bigness
DOWNLOAD
Author : Tim Wu
language : en
Publisher:
Release Date : 2018
The Curse Of Bigness written by Tim Wu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
The Curse Of Bigness
DOWNLOAD
Author : Tim Wu
language : en
Publisher: Atlantic Books
Release Date : 2020-05-07
The Curse Of Bigness written by Tim Wu and has been published by Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-07 with Business & Economics categories.
We're three decades into a global experiment: what happens when the major nations of the world weaken their control on the size and power of corporate giants and allow unrestricted expansion? In The Curse of Bigness Tim Wu exposes the threats monopolies pose to economic stability and social freedom around the world. Aided by the globalization of commerce and finance, in recent years, we have seen takeovers galore that make a mockery of the ideals of competition and economic freedom. Such is the reality of the 'curse of bigness': stifled entrepreneurship, stalled productivity, dominant tech giants like Facebook and Google, and fewer choices for consumers. Urgent and persuasive, this bold manifesto argues that we need to rediscover the anti-monopoly traditions that brought great peace and prosperity in the past.