The Master Switch

DOWNLOAD

Download The Master Switch PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Master Switch book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

The Master Switch

DOWNLOAD
Author : Tim Wu
language : en
Publisher: Atlantic Books Ltd
Release Date : 2010-11-01

The Master Switch written by Tim Wu and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Social Science categories.

Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.

The Switch

DOWNLOAD
Author : Sandra Brown
language : en
Publisher: Grand Central Publishing
Release Date : 2013-08-27

The Switch written by Sandra Brown and has been published by Grand Central Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Fiction categories.

From a New York Times bestselling author, a woman teams up with a NASA astronaut to avenge her twin sister's brutal murder–before the killer strikes again. Identical twins Melina and Gillian Lloyd switch places for the first time since childhood when Melina proposes that Gillian take her place as a media escort to NASA astronaut Col. "Chief" Hart. The following morning Melina receives terrible news: her sister has been murdered–and Chief, though innocent, is the prime suspect. Now, with targets on their backs, they must work together to learn the truth behind Gillian's death–before they become the killer's next victims.

The Like Switch

DOWNLOAD
Author : Jack Schafer
language : en
Publisher: Simon and Schuster
Release Date : 2015-01-13

The Like Switch written by Jack Schafer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-13 with Business & Economics categories.

As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, he has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. Learn to improve your LQ (Likeability Quotient), "spot the lie" both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship.

Switch Bitch

DOWNLOAD
Author : Roald Dahl
language : en
Publisher: Penguin
Release Date : 2012-08-28

Switch Bitch written by Roald Dahl and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-28 with Fiction categories.

“Dahl is too good a storyteller to become predictable.” —The Daily Telegraph In Switch Bitch, four tales of seduction and suspense are told by the grand master of the short story, Roald Dahl. Topping and tailing this collection are “The Visitor” and “Bitch,” stories featuring Dahl’s notorious hedonist Oswald Hendryks Cornelius (or plain old Uncle Oswald) whose exploits are frequently as extraordinary as they are scandalous. In the middle, meanwhile, are “The Great Switcheroo” and “The Last Act,” two stories exploring a darker side of desire and pleasure. In the black comedies of Switch Bitch Roald Dahl brilliantly captures the ins and outs, highs and lows of sex. Roald Dahl, the brilliant and worldwide acclaimed author of Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, and many more classics for children, also wrote scores of short stories for adults. These delightfully disturbing tales have often been filmed and were most recently the inspiration for the West End play Roald Dahl’s Twisted Tales by Jeremy Dyson. Over 50 years after their original publication, Roald Dahl’s stories continue to make readers shiver today.

Film Marketing

DOWNLOAD
Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2009-11-04

Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.

The Attention Merchants

DOWNLOAD
Author : Tim Wu
language : en
Publisher: Vintage
Release Date : 2017-09-19

The Attention Merchants written by Tim Wu and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-19 with Business & Economics categories.

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Neurological Functions Of The Masterswitch Protein Kinase Gsk 3

DOWNLOAD
Author : Oksana Kaidanovich-Beilin
language : en
Publisher: Frontiers E-books
Release Date :

Neurological Functions Of The Masterswitch Protein Kinase Gsk 3 written by Oksana Kaidanovich-Beilin and has been published by Frontiers E-books this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

The functions of the brain that allow us to think, feel, move, and perceive the world are the result of an exchange of information within a network composed of millions of specialized cells called neurons and glia. Neurons use neurotransmitters and other extracellular messengers to communicate with each other, and to constantly update and re-organize their network of connections in a process known as neural plasticity. In order to respond to these extracellular signals, neurons are equipped with specialized receptors that can recognize a single neurotransmitter a bit like a lock would recognize a key. They do this by activating or inhibiting a class of specialized signaling proteins and second messengers. Typically, signaling proteins are themselves organized in networks or pathways in which they activate or inhibit each other in order to integrate the mass of information received by a single cell and to regulate the biological functions of this cell. As we can see, rather than simply being a network of neurons, the brain can be seen as a sort of “Russian doll” in which each neuron is at the same time a part of networks with other neurons and the receptacle of many networks composed of signaling proteins. Two individual genes encode two paralogous signaling proteins: Glycogen Synthase Kinase -3 alpha and beta (GSK-3a, GSK-3b), named for its ability to phosphorylate a key metabolic enzyme of glycogen synthesis, glycogen synthase. This unique “glamour and gloom” protein kinase, has been intriguing many researches for over 30 years by its unusual features, still unknown mechanisms of its activation, its regulation by multiple “key” intracellular pathways, and its capacity to influence the functions of many substrates. Since GSK-3 was discovered, there has been significant progress in elucidating its regulatory roles in the neuron and the structure and functions of the brain. Lithium has been used as a gold standard in the treatment of bipolar disorder for 60 years; and “GSK-3’s renaissance” in psychiatry began with the discovery of GSK-3 as lithium's intracellular target. Since then, GSK3 has been implicated in the pathogenesis of mood disorders, schizophrenia, Alzheimer’s disease, ADHD, multiple sclerosis, Fragile X syndrome and Huntington disease. Connections to these and other diseases has led over the last 10 years to the generation of multiple types of GSK-3 inhibitors as promising therapeutic treatments for the aforementioned pathological conditions. During last couple years new genetic models have been generated, including conventional and conditional mouse models, allowing the discovery of new roles of GSK-3 in the mechanism of neurotransmitter action, neurodevelopment, learning and memory formation, GSK-3’s gene - effect on mouse behavior, and other functions. Thus, GSK-3 has been well-established as an intracellular second messenger for several neurotransmitter systems, and as an important therapeutic target of mood stabilizers, antipsychotics and psychomimetic drugs. The proposed Specific Topic for Frontiers in Neuroscience will be focused on the latest advances from leading laboratories in this area, subdivided into 5 topics: (1) GSK-3 history, mechanism of regulation, substrate specificity and comparison between the brain function of two GSK-3 genes through new animal models and cell biology approaches; (2) role of GSK-3 in neurodevelopment and neuronal structure; (3) involvement of GSK-3 in synaptic functions, learning and memory, and in serotonin and dopamine pathways; (4) role of GSK-3 in neuroinflammation, and application to the pathogenesis of multiple sclerosis, AD, schizophrenia, Fragile X, brain tumors, stroke and bipolar disorder; (5) development of GSK-3 inhibitors and their application in psychiatry, including special discussion about the mechanism of lithium action.

Summary The Master Switch

DOWNLOAD
Author : Businessnews Publishing
language : en
Publisher:
Release Date : 2017-01-30

Summary The Master Switch written by Businessnews Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with categories.

The must-read summary of Tim Wu's book: "The Master Switch: The Rise and Fall of Information Empires". This complete summary of "The Master Switch" by Tim Wu, a renowned professor of law, presents his argument that information technology started as an open playing field and then eventually became dominated by a big entity exercising monopoly. He states that the world's information is now traveling in a single network; the Internet, therefore he says that great information powers are locked in a battle over the Internet's future. Added-value of this summary: - Save time - Understand the potential fate of the Internet to an information empire - Expand your knowledge of business politics and information wars To learn more, read "The Master Switch" and discover how information empires are set to be locked into a battle for the Internet's future.

Order Fulfillment And Across The Dock Concepts Design And Operations Handbook

DOWNLOAD
Author : David E. Mulcahy
language : en
Publisher: CRC Press
Release Date : 2003-12-29

Order Fulfillment And Across The Dock Concepts Design And Operations Handbook written by David E. Mulcahy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-29 with Business & Economics categories.

Order-Fulfillment and Across-the-Dock Concepts, Design, and Operations Handbook provides insights and tips that warehouse and distribution professionals can use to make their order fulfillment or across-the-dock operations more efficient and cost-effective. Each chapter focuses on key aspects of planning and managing, making it easy to find informa