Summary Of Zombie Loyalists Review Keypoints And Take Aways
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Summary Of Zombie Loyalists Review Keypoints And Take Aways
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Author : PenZen Summaries
language : en
Publisher: by Mocktime Publication
Release Date : 2022-10-20
Summary Of Zombie Loyalists Review Keypoints And Take Aways written by PenZen Summaries and has been published by by Mocktime Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-20 with Study Aids categories.
The summary of Zombie Loyalists – Using Great Customer Service To Create Rabid Fans presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Zombie Loyalists provides you with the inside information you need to know about the customers that every business hopes to acquire. These ideas will provide you with simple steps that your brand can take to establish, grow, and maintain a loyal, enthusiastic customer base. They will also illustrate those steps with insightful stories from a wide range of businesses, which will provide you with additional context. Zombie Loyalists summary includes the key points and important takeaways from the book Zombie Loyalists by Peter Shankman. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
The Referral Engine
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Author : John Jantsch
language : en
Publisher: Penguin
Release Date : 2010-05-13
The Referral Engine written by John Jantsch and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Legal Systems Very Different From Ours
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Author : Peter Leeson
language : en
Publisher: Independently Published
Release Date : 2019-01-09
Legal Systems Very Different From Ours written by Peter Leeson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-09 with Law categories.
This book looks at thirteen different legal systems, ranging from Imperial China to modern Amish: how they worked, what problems they faced, how they dealt with them. Some chapters deal with a single legal system, others with topics relevant to several, such as problems with law based on divine revelation or how systems work in which law enforcement is private and decentralized. The book's underlying assumption is that all human societies face the same problems, deal with them in an interesting variety of different ways, are all the work of grown-ups, hence should all be taken seriously. It ends with a chapter on features of past legal systems that a modern system might want to borrow.
Neoliberal Apartheid
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Author : Andy Clarno
language : en
Publisher: University of Chicago Press
Release Date : 2017-03-07
Neoliberal Apartheid written by Andy Clarno and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-07 with Social Science categories.
In recent years, as peace between Israelis and Palestinians has remained cruelly elusive, scholars and activists have increasingly turned to South African history and politics to make sense of the situation. In the early 1990s, both South Africa and Israel began negotiating with their colonized populations. South Africans saw results: the state was democratized and black South Africans gained formal legal equality. Palestinians, on the other hand, won neither freedom nor equality, and today Israel remains a settler-colonial state. Despite these different outcomes, the transitions of the last twenty years have produced surprisingly similar socioeconomic changes in both regions: growing inequality, racialized poverty, and advanced strategies for securing the powerful and policing the racialized poor. Neoliberal Apartheid explores this paradox through an analysis of (de)colonization and neoliberal racial capitalism. After a decade of research in the Johannesburg and Jerusalem regions, Andy Clarno presents here a detailed ethnographic study of the precariousness of the poor in Alexandra township, the dynamics of colonization and enclosure in Bethlehem, the growth of fortress suburbs and private security in Johannesburg, and the regime of security coordination between the Israeli military and the Palestinian Authority in the West Bank. The first comparative study of the changes in these two areas since the early 1990s, the book addresses the limitations of liberation in South Africa, highlights the impact of neoliberal restructuring in Palestine, and argues that a new form of neoliberal apartheid has emerged in both contexts.
The Age Of Surveillance Capitalism
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Author : Shoshana Zuboff
language : en
Publisher: Profile Books
Release Date : 2019-01-31
The Age Of Surveillance Capitalism written by Shoshana Zuboff and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Computers categories.
THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEAR ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR Shortlisted for The Orwell Prize 2020 Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
Actionable Gamification
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Author : Yu-kai Chou
language : en
Publisher: Packt Publishing Ltd
Release Date : 2019-12-03
Actionable Gamification written by Yu-kai Chou and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Computers categories.
Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.
The China Alternative
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Author : Graeme Smith
language : en
Publisher: ANU Press
Release Date : 2021-03-01
The China Alternative written by Graeme Smith and has been published by ANU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Political Science categories.
In this collection, 17 leading scholars based in Solomon Islands, Fiji, Papua New Guinea, Timor-Leste, Australia, New Zealand, the United States and China analyse key dimensions of the changing relationship between China and the Pacific Islands and explore the strategic, economic and diplomatic implications for regional actors. The China Alternative includes chapters on growing great power competition in the region, as well as the response to China’s rise by the US and its Western allies and the island countries themselves. Other chapters examine key dimensions of China’s Pacific engagement, including Beijing’s programs of aid and diplomacy, as well as the massive investments of the Belt and Road Initiative. The impact of China’s rivalry for recognition with Taiwan is examined, and several chapters analyse Chinese communities in the Pacific, and their relationships with local societies. The China Alternative provides ample material for informed judgements about the ability of island leaders to maintain their agency in the changing regional order, as well as other issues of significance to the peoples of the region. ‘China’s “discovery” of the diverse Pacific islands, intriguingly resonant of the era of European explorers, is impacting on this too-long-overlooked region through multiple currents that this important book guides us through.’ —Rowan Callick, Griffith University ‘The China Alternative is a must-read for all students and practitioners interested in understanding the new geopolitics of the Pacific. It assembles a stellar cast of Pacific scholars to deeply explore the impact of the changing role of China on the Pacific islands region. Significantly, it also puts the Pacific island states at the centre of this analysis by questioning the collective agency they might have in this rapidly evolving strategic context.’ —Greg Fry, The Australian National University
Re Centring The City
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Author : Jonathan P. G. Bach
language : en
Publisher:
Release Date : 2020
Re Centring The City written by Jonathan P. G. Bach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Architecture, Modern categories.
What is the role of monumentality, verticality and centrality in the twenty-first century? Are palaces, skyscrapers and grand urban ensembles obsolete relics of twentieth-century modernity, inexorably giving way to a more humble and sustainable de-centred urban age? Or do the aesthetics and politics of pomp and grandiosity rather linger and even prosper in the cities of today and tomorrow?Re-Centring the City zooms in on these questions, taking as its point of departure the experience of Eurasian socialist cities, where twentieth-century high modernity arguably saw its most radical and furthest-reaching realisation. It frames the experience of global high modernity (and its unravelling) through the eyes of the socialist city, rather than the other way around: instead of explaining Warsaw or Moscow through the prism of Paris or New York, it refracts London, Mexico City and Chennai through the lens of Kyiv, Simferopol and the former Polish shtetls. This transdisciplinary volume re-centres the experiences of the 'Global East', and thereby our understanding of world urbanism, by shedding light on some of the still-extant (and often disavowed) forms of 'zombie' centrality, hierarchy and violence that pervade and shape our contemporary urban experience.
The Cambridge Handbook Of English Historical Linguistics
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Author : Merja Kytö
language : en
Publisher: Cambridge University Press
Release Date : 2016-05-03
The Cambridge Handbook Of English Historical Linguistics written by Merja Kytö and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with Language Arts & Disciplines categories.
English historical linguistics is a subfield of linguistics which has developed theories and methods for exploring the history of the English language. This Handbook provides an account of state-of-the-art research on this history. It offers an in-depth survey of materials, methods, and language-theoretical models used to study the long diachrony of English. The frameworks covered include corpus linguistics, historical sociolinguistics, historical pragmatics and manuscript studies, among others. The chapters, by leading experts, examine the interplay of language theory and empirical data throughout, critically assessing the work in the field. Of particular importance are the diverse data sources which have become increasingly available in electronic form, allowing the discipline to develop in new directions. The Handbook offers access to the rich and many-faceted spectrum of work in English historical linguistics, past and present, and will be useful for researchers and students interested in hands-on research on the history of English.
Summary Of Zombie Loyalists By Peter Shankman
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Author : QuickRead
language : en
Publisher: QuickRead.com
Release Date :
Summary Of Zombie Loyalists By Peter Shankman written by QuickRead and has been published by QuickRead.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Learn how to use great service to create rabid fans. Almost every day we encounter people who work in customer service. Perhaps you stop at the gas station before work where you interact with an attendant who pumps your gas. Or maybe you walk inside, get a cup of coffee, and interact with the employee behind the till. After work, you might head to the grocery store, the gym, or the bar for Happy Hour. No matter where you go, you interact with people who represent a company or business. So what happens when you encounter an employee who is just plain rude? Do they affect your day? Do they affect how you view that company? Of course, they do! Employees are on the frontlines for company representation, which is why customer service is a key component in keeping your customers happy and coming back. So how can you as a business owner ensure your employees provide great customer service? Throughout Zombie Loyalists, you’ll learn how to provide and promote incredible customer service as well as how to turn your customers into crazy loyal fans. These fans will help grow your company by spreading the word and building an army of Zombie Loyalists. Keep reading to learn how kindness starts from the top-down and why creating Zombie Loyalists is the most effective way to build brand awareness and success. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].