Summary Think Like Your Customer
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Summary Think Like Your Customer
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-28
Summary Think Like Your Customer written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
The must-read summary of Bill Stinnett's book: "Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy". This complete summary of the ideas from Bill Stinnett's book "Think Like Your Customer" shows that in order to sell more of your products and services, you need to step into your customers' shoes and learn to think the way they do. In his book, the author explains that doing this will help you to understand why customers buy and how they reach a purchase decision. This summary highlights how you can do this and then use your findings to interact with your customers to increase the likelihood of them making a positive decision. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Think Like Your Customer" and discover why putting yourself in your customer's shoes will change the way you think about selling.
Think Like Your Customer A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy
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Author : Bill Stinnett
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-11-21
Think Like Your Customer A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy written by Bill Stinnett and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-21 with Business & Economics categories.
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you receive: Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers
Think Like Your Customer
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Author : Bill Stinnett
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2005-04
Think Like Your Customer written by Bill Stinnett and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04 with Consumer behavior categories.
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don't understand our business. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
The Psychology Of Selling
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Author : Brian Tracy
language : en
Publisher: Thomas Nelson Inc
Release Date : 2006-06-20
The Psychology Of Selling written by Brian Tracy and has been published by Thomas Nelson Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-20 with Selling categories.
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Summary Of Sell Like Crazy
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Author : Alexander Cooper
language : en
Publisher: BookSummaryGr
Release Date : 2021-01-27
Summary Of Sell Like Crazy written by Alexander Cooper and has been published by BookSummaryGr this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with Business & Economics categories.
Summary of Sell Like Crazy If you are passionate about the sales and marketing world, perhaps you have already met a customer who is difficult to please when it comes to presenting your product or offering your services. It is common to believe that efficiency, which surely identifies you totally, is a guarantee to close sales and business with potential customers. Many times, believing that doing everything right will lead you directly to success is a mentality that stagnates us and generates frustration when we do not perceive the results we want immediately. In the same way, starting in the sales and trade world can be very intimidating and can generate some mistakes at the pace. The most important thing is to maintain the best attitude in the world and not only have a positive mentality, instead create effective strategies that will allow you to avoid the objections that stand in your way or, in the worst case, learn to manage them and not let them hinder your business. This book can help you with the possible objections that any client may face to your proposals and you will acquire a basic understanding of them, since understanding the other is the first step to approach him or her, so reflecting on the needs of your clients and why they might reject you will help you to respond assertively and not do so defensively and inefficiently. Furthermore, it is important to understand that an objection can give us enough information to improve the product or actively convince the client, everything depends on our receptivity to the objection and to the words of the other who is refusing, but who is only exposing his most elementary needs. We must understand that objections are a fundamental element of the daily life of sellers and this has been the case since sales began to position themselves as a professional way from which to receive consistent profits, it has always been so and always will be so, it is part of the job and must be assumed as such. It is impossible to conceive the business of sales without objections, to think this is an unproductive utopia that will not lead to anything good. Behind every objection, there is an opportunity beating and waiting for the seller to take advantage of them. Also, you should think that if your client wasn't directly interested in what you offer, he wouldn't bother to raise objections, that's the introduction to traditional negotiation. Although to be fair, indeed, the customer is not interested in the product as such, but the benefits it can receive from it, that must be the direction of your speech, so you must orient your words in order to convince him, sales are the art of seduction and, although in personal and sentimental life, objections can be indicators of closed doors, sales are indicators of direction, they show you where you should go and how you should only listen attentively to your customer and translate his words in how to attract him to your product. Don't spend hours and hours trying to explain what the product is, defining it won't help you at all, instead, you should focus on articulating what the product does and its practical advantages about the customer in question, the more specific you can be much better. Here is a Preview of What You Will Get: A Full Book Summary An Analysis Fun quizzes Quiz Answers Etc Get a copy of this summary and learn about the book.
Think Like Your Customer
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Author : Bill Stinnett
language : en
Publisher:
Release Date : 2000
Think Like Your Customer written by Bill Stinnett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Summary What Customers Really Want
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary What Customers Really Want written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave". This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "What Customers Really Want" and discover the key to connecting with your customers and providing a great customer experience.
Build Your Customer Strategy
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Author : James G. Barnes
language : en
Publisher: John Wiley & Sons
Release Date : 2007-01-06
Build Your Customer Strategy written by James G. Barnes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-06 with Business & Economics categories.
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
Summary What The Customer Wants You To Know
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Author : BusinessNews Publishing
language : en
Publisher: Primento
Release Date : 2014-11-12
Summary What The Customer Wants You To Know written by BusinessNews Publishing and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.
The must-read summary of Ram Charan's book: "What the Customer Wants You to Know: How Everybody Needs to Think About Sales Differently". This complete summary of the ideas from Ram Charan's book "What the Customer Wants You to Know" reveals that the traditional sales process is broken. Customers today have so many choices that if all you focus on is price, the only thing you can do is keep lowering your prices until it gets to a stage where you’re not making enough money to stay in business. In this book, the author explains that a new approach to selling is needed, called "value creation selling". This summary demonstrates what this approach entails and how you can use it to develop customer relationships that deepen over time and make it difficult for customers to switch to someone else. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "What the Customers Want You to Know" and discover the key to attracting and retaining customers in today's overcrowded marketplace.
Top Of Mind Use Content To Unleash Your Influence And Engage Those Who Matter To You
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Author : John Hall
language : en
Publisher: McGraw Hill Professional
Release Date : 2017-04-28
Top Of Mind Use Content To Unleash Your Influence And Engage Those Who Matter To You written by John Hall and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-28 with Business & Economics categories.
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.