Superfandom
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Superfandom
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Author : Zoe Fraade-Blanar
language : en
Publisher: Profile Books
Release Date : 2017-04-06
Superfandom written by Zoe Fraade-Blanar and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-06 with Business & Economics categories.
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
Superfandom
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Author : Zoe Fraade-Blanar
language : en
Publisher: National Geographic Books
Release Date : 2017-03-21
Superfandom written by Zoe Fraade-Blanar and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Business & Economics categories.
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Superfans
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Author : Pat Flynn
language : en
Publisher: Get Smart Books
Release Date : 2019-08-13
Superfans written by Pat Flynn and has been published by Get Smart Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Brand choice categories.
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Murder Book
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Author : Hilary Fitzgerald Campbell
language : en
Publisher: Andrews Mcmeel+ORM
Release Date : 2021-11-09
Murder Book written by Hilary Fitzgerald Campbell and has been published by Andrews Mcmeel+ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Comics & Graphic Novels categories.
Why is it so much fun to read about death and dismemberment? In Murder Book, lifelong true-crime obsessive and New Yorker cartoonist Hilary Fitzgerald Campbell tries to puzzle out the answer. An unconventional graphic exploration of a lifetime of Ann Rule super-fandom, amateur armchair sleuthing, and a deep dive into the high-profile murders that have fascinated the author for decades, this is a funny, thoughtful, and highly personal blend of memoir, cultural criticism, and true crime with a focus on the often-overlooked victims of notorious killers.
The Routledge Companion To The Contemporary Musical
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Author : Jessica Sternfeld
language : en
Publisher: Routledge
Release Date : 2019-08-16
The Routledge Companion To The Contemporary Musical written by Jessica Sternfeld and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-16 with Music categories.
The Routledge Companion to the Contemporary Musical is dedicated to the musical’s evolving relationship to American culture in the late twentieth and early twenty-first centuries. In the past decade-and-a-half, international scholars from an ever-widening number of disciplines and specializations have been actively contributing to the interdisciplinary field of musical theater studies. Musicals have served not only to mirror the sociopolitical, economic, and cultural tenor of the times, but have helped shape and influence it, in America and across the globe: a genre that may seem, at first glance, light-hearted and escapist serves also as a bold commentary on society. Forty-four essays examine the contemporary musical as an ever-shifting product of an ever-changing culture. This volume sheds new light on the American musical as a thriving, contemporary performing arts genre, one that could have died out in the post-Tin Pan Alley era but instead has managed to remain culturally viable and influential, in part by newly embracing a series of complex contradictions. At present, the American musical is a live, localized, old-fashioned genre that has simultaneously developed into an increasingly globalized, tech-savvy, intensely mediated mass entertainment form. Similarly, as it has become increasingly international in its scope and appeal, the stage musical has also become more firmly rooted to Broadway—the idea, if not the place—and thus branded as a quintessentially American entertainment.
Saturday Night Live And Philosophy
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-28
Saturday Night Live And Philosophy written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-28 with Philosophy categories.
This hilarious cast of star philosophers will make you laugh while you think as they explore the moral conundrums, ridiculous paradoxes, and wild implications of Saturday Night Live Comedian-philosophers from Socrates to Sartre have always prodded and provoked us, critiquing our most sacred institutions and urging us to examine ourselves in the process. In Saturday Night Live and Philosophy, a star-studded cast of philosophers takes a close look at the “deep thoughts” beneath the surface of NBC’s award-winning late-night variety show and its hosts’ zany antics. In this book, philosophy and comedy join forces, just like the Ambiguously Gay Duo, to explore the meaning of life itself through the riffs and beats of the subversive parody that gives the show its razor-sharp wit and undeniable cultural and political significance. Our guest hosts raise some eyebrows with questions like: Is Weekend Update Fake News? Does SNL upset dominant paradigms or trap us in political bubbles? When it comes to SNL, how can we tell the difference between satire, smart-assery, and seriousness? Is the Ladies Man too stupid for moral responsibility? What is the benefit of jokes that cause outrage? The Church Lady has a bad case of moral superiority. How about you? What can Wayne and Garth teach us about living a happy life?
The Routledge Companion To Media Fandom
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Author : Melissa A. Click
language : en
Publisher: Routledge
Release Date : 2017-11-03
The Routledge Companion To Media Fandom written by Melissa A. Click and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Social Science categories.
The field of fan studies has seen exponential growth in recent years and this companion brings together an internationally and interdisciplinarily diverse group of established scholars to reflect on the state of the field and to point to new research directions. Engaging an impressive array of media texts and formats and incorporating a variety of methodologies, this collection is organized into six main sections: methods and ethics, technologies and practices, identities, race and transcultural fandom, industry, and futures. Each section concludes with a conversation among some of the field’s leading scholars and industry insiders to address a wealth of questions relevant to each section topic.
Son Of Elsewhere
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Author : Elamin Abdelmahmoud
language : en
Publisher: Ballantine Books
Release Date : 2022-05-17
Son Of Elsewhere written by Elamin Abdelmahmoud and has been published by Ballantine Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-17 with Biography & Autobiography categories.
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • A “funny and frank” (The New York Times) collection of essays on Blackness, faith, pop culture, and the challenges—and rewards—of finding one’s way in the world, from a BuzzFeed editor and podcast host. “A memoir that is immense in its desire to give . . . a rich offering of image, of music, of place.”—Hanif Abdurraqib, author of A Little Devil in America: Notes in Praise of Black Performance At twelve years old, Elamin Abdelmahmoud emigrates with his family from his native Sudan to Kingston, Ontario, arguably one of the most homogenous cities in North America. At the airport, he’s handed his Blackness like a passport, and realizes that he needs to learn what this identity means in a new country. Like all teens, Abdelmahmoud spent his adolescence trying to figure out who he was, but he had to do it while learning to balance a new racial identity and all the false assumptions that came with it. Abdelmahmoud learned to fit in, and eventually became “every liberal white dad’s favorite person in the room.” But after many years spent trying on different personalities, he now must face the parts of himself he’s kept suppressed all this time. He asks, “What happens when those identities stage a jailbreak?” In his debut collection of essays, Abdelmahmoud gives full voice to each and every one of these conflicting selves. Whether reflecting on how The O.C. taught him about falling in love, why watching wrestling allowed him to reinvent himself, or what it was like being a Muslim teen in the aftermath of 9/11, Abdelmahmoud explores how our experiences and our environments help us in the continuing task of defining who we truly are. With the perfect balance of relatable humor and intellectual ferocity, Son of Elsewhere confronts what we know about ourselves, and most important, what we’re still learning.
Creating Superfans
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Author : Brittany Hodak
language : en
Publisher: Page Two
Release Date : 2023-01-10
Creating Superfans written by Brittany Hodak and has been published by Page Two this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.
Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: - define, understand, and share your own unique brand story - better capture, understand, and utilize customer feedback - connect your brand’s story to your individual customers’ stories - make exceeding customer expectations business-as-usual - regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
Juliet Naked
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Author : Nick Hornby
language : en
Publisher: Penguin UK
Release Date : 2009-09-03
Juliet Naked written by Nick Hornby and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Fiction categories.
What happens when a washed-up musician looks for another chance? And miles away, a restless woman looks for a change? NICK HORNBY'S HILARIOUS INTERNATIONAL BESTSELLER IS NOW A MAJOR FILM 'A comic delight' Evening Standard _____________ In 1986, legendary musician Tucker Crowe disappeared from the public eye and for 20 years, his rabid fans have speculated his whereabouts. Annie lives in Gooleness, the north's answer to a question nobody asked, and has put fifteen years into a safe relationship with one such "Crowe-ologist", Duncan. And she wants her money back, please. Then Tucker releases new material. Duncan thinks it's genius, Annie does not, and when she dares to go public with her dislike, there are unexpected, life-changing consequences for all three . . . Juliet, Naked is a humblingly humorous novel about music, love, loneliness, and the struggle to live up to our own potential. If you like David Nicholls, David Sedaris and Jonathan Coe, you will love this book. _________________ 'Ingenious, funny and moving' Daily Mail 'Pitch-perfect' Observer 'Sharply funny, touching' Daily Telegraph