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Sustainable Content


Sustainable Content
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Sustainable Content


Sustainable Content
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Author : Alisa Bonsignore
language : en
Publisher: Greenleaf Book Group
Release Date : 2024-11-12

Sustainable Content written by Alisa Bonsignore and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-12 with Business & Economics categories.


Our digital lives have a significant carbon footprint Welcome to the digital age, which isn’t the sci-fi utopia we were promised. Our lives are increasingly digital, yet most people never consider the energy it takes to store, deliver, and consume the masses of data required to make the internet function. Whether we’re content consumers using retail websites and banking apps or content creators making video calls or posting on social media, the energy used for digital content has a shocking carbon footprint. Sustainable Content explores how we can measure and mitigate these environmental impacts. It delivers a foundational knowledge of sustainability, the effects of content creation and consumption, and why all of this increasingly matters to business management and the planet as a whole. Author and content strategist Alisa Bonsignore has built a career out of helping companies design sustainable content, and in this book, she shares her insights on: • Assessing the environmental impact of our data • Measuring emissions of any form of digital content, from emails to video meetings • Understanding the accelerating impacts of AI • Adding value at work with a sustainability focus • Identifying solutions for change • Mitigating the carbon footprint of data by creating more sustainable content Sustainable Content is an approachable and actionable guide for thoughtful content creation and consumption. Together, we can improve usability, reduce costs, and boost audience satisfaction.



Esg Focused Branded Content Strategies Creating Sustainable Brand Value


Esg Focused Branded Content Strategies Creating Sustainable Brand Value
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Author : Reginaldo Osnildo
language : en
Publisher: Reginaldo Osnildo
Release Date :

Esg Focused Branded Content Strategies Creating Sustainable Brand Value written by Reginaldo Osnildo and has been published by Reginaldo Osnildo this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.


Welcome to “ESG-Focused Branded Content Strategies: Creating Sustainable Brand Value” , a guide designed for those seeking to align the construction of a solid and relevant brand with the principles of sustainability, social responsibility and ethical governance. This book was created to provide you with a practical and updated approach capable of transforming your marketing strategy into a powerful force to positively impact the world while adding value to your brand. We live in an era in which the expectations of consumers, investors, and society as a whole have changed radically. More than quality products or services, people want to know what brands stand for, how they act, and what impact they have on the planet. Integrating ESG (Environmental, Social, and Governance) principles into content marketing is no longer a differentiator—it’s a necessity. However, transforming this need into practical action can seem like a complex challenge. This is where this book comes in to help you. Throughout these pages, you will find clear guidance and proven strategies for integrating sustainable and ethical practices into your marketing efforts, authentically and effectively. This book is not just a theoretical read. My goal is to facilitate your journey by providing insights that you can immediately apply to your reality. Each chapter is structured so that you can learn, reflect and, most importantly, act. What will you find in this book? Get ready for an immersion into concepts, techniques, and examples that connect ESG to branded content in innovative ways. In the first chapter, I will explain why ESG has become indispensable to the success of any modern marketing strategy. Then, we will move on to the fundamentals of ESG, showing how these three pillars can be translated into the context of brands. Throughout the book, we will explore topics such as: Planning and creating authentic narratives that reinforce ESG values; Engagement strategies with customers, investors and communities; Tools to measure the impact of your sustainable marketing initiatives; Inspiring success stories of brands that transformed ESG into a competitive advantage. What's more, this book will provide insights into how you can use data, storytelling and digital innovations to highlight your brand's commitment to the future of the planet and society. Why is this book different? I set out to write this material with the aim of summarizing the most relevant information about ESG in the world of content marketing. I don’t just want to inform you, but to offer a practical manual that will save you time and facilitate your decision-making. Here, you will find direct, up-to-date content written to meet the demands of marketing professionals, content strategists and business leaders who, like you, are committed to a more sustainable future. By the end of this book, you will have not only knowledge, but a clear plan to transform your marketing into a powerful tool for positive impact. Each chapter is designed to complement the previous one, creating a fluid and engaging journey. As you complete a topic, you will be naturally led to the next, delving even deeper into the world of ESG. Now, I invite you to start this journey with me. Let’s explore together how ESG can transform your content strategies, your brand, and the world around us. The first step starts now – and I promise you won’t regret it. Yours sincerely Reginaldo Osnildo



Content Strategy In Digital Marketing


Content Strategy In Digital Marketing
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

Content Strategy In Digital Marketing written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.


Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com



Artificial Intelligence And Machine Learning For Sustainable Development


Artificial Intelligence And Machine Learning For Sustainable Development
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Author : Pawan Whig
language : en
Publisher: CRC Press
Release Date : 2024-12-18

Artificial Intelligence And Machine Learning For Sustainable Development written by Pawan Whig and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-18 with Computers categories.


Artificial Intelligence and Machine Learning for Sustainable Development is a comprehensive exploration of how artificial intelligence (AI) and machine learning (ML) technologies are revolutionizing the field of sustainable development. The book examines cutting-edge innovations, practical applications, and potential challenges in harnessing AI and ML to address global sustainability issues. It offers insights into how these technologies can optimize resource management, improve environmental monitoring, enhance decision-making processes, and promote equitable, eco-friendly solutions. This book would be of special interest to researchers, policymakers, and practitioners seeking to leverage cutting-edge technology for a more sustainable future.



Science Education For Sustainable Development In Asia


Science Education For Sustainable Development In Asia
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Author : Hiroki Fujii
language : en
Publisher: Springer Nature
Release Date : 2024-04-02

Science Education For Sustainable Development In Asia written by Hiroki Fujii and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-02 with Science categories.


This book presents an Asian perspective on transformative science education in the context of the United Nations' Sustainable Development Goals (SDGs). The chapters are written by contributors who practiced science education for sustainability in a research project entitled “Teacher Education for ESD in the Asia-Pacific Region” from 2017 to 2019, supported by the Japan Society for the Promotion of Science, and the Japanese National Commission for UNESCO. The book showcases the contributors’ innovations in science education for sustainability, presenting case studies of science teaching and learning, science curriculum and assessment, science education in collaboration with local communities, and science teacher education. Embodying Asian sustainability education paradigms, policies, and practices, these case studies depict the diversity and uniqueness of natural, social, and cultural contexts in Asia, while demonstrating their commonalities. Through examining these case studies, this book aims to provide examples for praxis, and prospects, for new science classes, curricula, and teacher education in implementing education for sustainable development.



Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future


Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18

Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.


In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.



Sustainability Communication Across Asia


Sustainability Communication Across Asia
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Author : Mohamad Saifudin Mohamad Saleh
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30

Sustainability Communication Across Asia written by Mohamad Saifudin Mohamad Saleh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.


Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.



Content Marketing Key Concepts


Content Marketing Key Concepts
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

Content Marketing Key Concepts written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.


Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com



Designing For Sustainability


Designing For Sustainability
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Author : Tim Frick
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-08-23

Designing For Sustainability written by Tim Frick and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-23 with Computers categories.


Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter



Higher Education And Sustainable Development


Higher Education And Sustainable Development
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Author : Cheryl Desha
language : en
Publisher: Routledge
Release Date : 2013-10-08

Higher Education And Sustainable Development written by Cheryl Desha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Education categories.


Responding to the global and unprecedented challenge of capacity building for twenty-first century life, this book is a practical guide for tertiary education institutions to quickly and effectively renew the curriculum towards education for sustainable development. The book begins by exploring why curriculum change has been so slow. It then describes a model for rapid curriculum renewal, highlighting the important roles of setting timeframes, formal and informal leadership, and key components and action strategies. The second part of the book provides detailed coverage of six core elements that have been trialled and peer reviewed by institutions around the world: raising awareness among staff and students mapping graduate attributes auditing the curriculum developing niche degrees, flagship courses and fully integrated programs engaging and catalysing community and student markets integrating curriculum with green campus operations. With input from more than seventy academics and grounded in engineering education experiences, this book will provide academic staff with tools and insights to rapidly align program offerings with the needs of present and future generations of students.