Sustainable Marketing
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Sustainable Marketing Management
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Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2014-12-19
Sustainable Marketing Management written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Fragen der gesellschaftlichen Verantwortung von Unternehmungen stehen seit geraumer Zeit im Mittelpunkt der wissenschaftlichen und praktischen Diskussion. Ursächlich dafür sind die sich verändernden Rahmenbedingungen der globalisierten Wirtschaftssysteme und der damit verstärkte nationale und internationale Wettbewerb auf den Beschaffungs- und Absatzmärkten, der klimatische und demographische Wandel, die verstärkte Umweltbelastung, die Verknappung der natürlichen Ressourcen, die steigende Digitalisierung und nicht zuletzt die leeren Staatskassen und die damit einhergehenden Streichungen sozialer staatlicher Leistungen. Vor diesem Hintergrund streben die Herausgeber Prof. Dr. Dr. h. c. mult. Heribert Meffert, Prof. Dr. Peter Kenning und Prof. Dr. Manfred Kirchgeorg mit „Sustainable Marketing Management – Texte und Cases des Sustainable Marketing“ ein Sammelwerk an, das erstmals das Thema nachhaltige Unternehmensführung im Gebiet des Marketing aus Wissenschafts- und Praxisperspektive integriert betrachtet. Das Ziel des Sammelwerks ist es, zunächst den Begriff des Sustainable Marketing Management wissenschaftlich-konzeptionell zu erläutern, um der gegenwärtigen Inhaltsentleerung dieses und ähnlicher Begrifflichkeiten entgegenzuwirken. Ferner soll dem Leser entlang der Stufen des entscheidungsorientierten Managementansatzes (Ziele, Strategien, Umsetzung, Kontrolle) aus Wissenschaft und Praxis aufgearbeitete Best Practice-Praxisbeispiele präsentiert werden. So kann der Leser das eigene (unternehmerische) Handeln vergleichen und ggfs. entsprechend anpassen bzw. neu ausrichten. Dazu sollen insb. die Fallstudienbeiträge sowohl von einem Vertreter aus der Wissenschaft als auch aus der Praxis gemeinsam verfasst werden, um eine ganzheitliche Perspektive zu gewährleisten und dem integrativen Gedanken des Sammelwerkes Rechnung zu tragen.
Sustainable Marketing
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Author : Mark Peterson
language : en
Publisher: SAGE
Release Date : 2021-04-28
Sustainable Marketing written by Mark Peterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-28 with Business & Economics categories.
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
Sustainable Marketing
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Author : Robert Dahlstrom
language : en
Publisher: SAGE Publications
Release Date : 2024-01-22
Sustainable Marketing written by Robert Dahlstrom and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-22 with Business & Economics categories.
Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Sustainable Marketing
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Author : Barry Emery
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2012
Sustainable Marketing written by Barry Emery and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumption (Economics) categories.
'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.
Sustainability Marketing
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Author : Rishi Raj Sharma
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-05-05
Sustainability Marketing written by Rishi Raj Sharma and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Business & Economics categories.
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Sustainable Marketing
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Author : Paul Randle
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-12-03
Sustainable Marketing written by Paul Randle and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-03 with Business & Economics categories.
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.
Sustainable Marketing
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Author : Michelle Carvill
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-01-21
Sustainable Marketing written by Michelle Carvill and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-21 with Business & Economics categories.
Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
The Sustainable Marketing Concept In European Smes
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Author : Edyta Rudawska
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-05-14
The Sustainable Marketing Concept In European Smes written by Edyta Rudawska and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-14 with Business & Economics categories.
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18
Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
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Author : Gigauri, Iza
language : en
Publisher: IGI Global
Release Date : 2023-06-26
Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.