Systems Theory And Agile Brand Management
DOWNLOAD
Download Systems Theory And Agile Brand Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Systems Theory And Agile Brand Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Systems Theory And Agile Brand Management
DOWNLOAD
Author : Jan Lies
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-21
Systems Theory And Agile Brand Management written by Jan Lies and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Business & Economics categories.
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Systems Theory And Agile Brand Management
DOWNLOAD
Author : Jan Lies
language : en
Publisher: Routledge
Release Date : 2024
Systems Theory And Agile Brand Management written by Jan Lies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.
"Brands started out as communication tools to influence the image of companies or products (inside- out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions, but also markets and social institutions, such as fashion trends, city life or even social movements. This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, "perfect" brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become "living systems" and evolve like systems do. The author introduces systems theory to provide a conceptual framework which integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (western) societies, which are undergoing a broad shift from hard to soft selling within marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management, moreover it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology"--
Managing Multi Dimensional Complexities In Organizations
DOWNLOAD
Author : Mehaad A. Tegally
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-28
Managing Multi Dimensional Complexities In Organizations written by Mehaad A. Tegally and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-28 with Business & Economics categories.
Presenting a novel Systems Thinking methodology, this book serves as an essential guide to all those researching and practicing in a management, decision-making, or supervisory position who are facing multi-dimensional complex problems. The author presents critical systems thinking methods to address multi-dimensional complexities and deal with instability, uncertainty, and disruption. Complexities and perspectives are explained in simple terms to better understand the variety of influential factors of a complex situation, and meaningful insights into open-dynamic systems, their characteristics, purpose, and connections within the Eco-system, as well as thought-provoking behavioral ‘laws’ of systems, are presented. The author’s own tool “Dimensions Surfacing Heuristics” reveals and concurrently addresses the multiple dimensions of complex issues and paves the way to model its ideal state during system-optimization. The book is about seeing and understanding organizations as purposeful systems and about how to manage and optimize them. It will appeal to a scholarly audience across systems thinking, organizational studies, and management science as well as astute practitioners.
The Ethics Of Human Systems
DOWNLOAD
Author : Manel Pretel-Wilson
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-29
The Ethics Of Human Systems written by Manel Pretel-Wilson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-29 with Business & Economics categories.
Addressing major social and ecological issues, this book establishes the field of ethics as a fundamental science that cannot be separated from economics and business. In particular, it redefines the nature of good investments which, besides being profitable, have to realize values as opposed to reinforcing the countervalues that are destroying our world. The book develops a universal morality hypothesis constituted by four sets of universal values-countervalues that correspond to the fundamental laws of ethics. This new understanding of ethics makes human systems the architects that can save our world through doing something for others that satisfies need rather than greed. This book argues that we can realize values through providing something of value to others, that is, human systems can create economic value with impact for good. The Ethics of Human Systems is an insightful read for academics and practitioners in the fields of systems thinking, business ethics, and impact investing in particular.
Business Partnerships And Organizational Performance
DOWNLOAD
Author : Wei Jiang
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-03-14
Business Partnerships And Organizational Performance written by Wei Jiang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Business & Economics categories.
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
Ai And Data Engineering Solutions For Effective Marketing
DOWNLOAD
Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-07-17
Ai And Data Engineering Solutions For Effective Marketing written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-17 with Business & Economics categories.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
The Routledge Companion To Corporate Branding
DOWNLOAD
Author : Oriol Iglesias
language : en
Publisher: Routledge
Release Date : 2022-04-28
The Routledge Companion To Corporate Branding written by Oriol Iglesias and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Business & Economics categories.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.
Social Dynamics In A Systems Perspective
DOWNLOAD
Author : Sergio Barile
language : en
Publisher: Springer
Release Date : 2017-10-04
Social Dynamics In A Systems Perspective written by Sergio Barile and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-04 with Business & Economics categories.
This book targets the critical issue of decision making in uncertain conditions and situations. The aim is to increase readers’ understanding of complexity and of socio-economic interactions through the application of systems thinking perspectives. Among the various areas and topics addressed are complexity and sustainable management, markets as complex adaptive systems, the impacts of psychological and emotional factors upon value co-creation exchanges, and ICT enablers of service network performance and service exchange fulfillment. Thanks to the chosen perspectives, all of which are based on different systems research streams, the book will support more consistent and robust decisions, leading to sustainable, wise, and viable systems dynamics. It will aid managers, practitioners, and consultants in their decision-making processes and will also be of interest for academics and scholars in management, systems, computer science, engineering, and marketing.
Promoting Organizational Performance Through 5g And Agile Marketing
DOWNLOAD
Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2022-09-30
Promoting Organizational Performance Through 5g And Agile Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.
Business Information Technology
DOWNLOAD
Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2023-06-23
Business Information Technology written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Business & Economics categories.
IT applications in tourism, including reservation systems, digital marketing, and analytics.