Systems Theory Applied To Television Station Management In The Competitive Marketplace
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Systems Theory Applied To Television Station Management In The Competitive Marketplace
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Author : William G. Covington
language : en
Publisher:
Release Date : 1997
Systems Theory Applied To Television Station Management In The Competitive Marketplace written by William G. Covington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.
Handbook Of Media Management And Economics
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Author : Alan Albarran
language : en
Publisher: Routledge
Release Date : 2006-04-21
Handbook Of Media Management And Economics written by Alan Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Business & Economics categories.
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Media Management
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Author : Ann Hollifield
language : en
Publisher: Routledge
Release Date : 2015-08-11
Media Management written by Ann Hollifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Language Arts & Disciplines categories.
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Electronic Media Management Revised
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Author : Peter Pringle
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Electronic Media Management Revised written by Peter Pringle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Broadcast Television
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Author : Walter McDowell
language : en
Publisher: Peter Lang
Release Date : 2006
Broadcast Television written by Walter McDowell and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Biography & Autobiography categories.
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Media Management
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Author : Jan Wicks LeBlanc
language : en
Publisher: Routledge
Release Date : 2014-04-04
Media Management written by Jan Wicks LeBlanc and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Media Management
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Author : George Sylvie
language : en
Publisher: Routledge
Release Date : 2009-03-04
Media Management written by George Sylvie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Business & Economics categories.
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Creating The Person You Re Becoming
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Author : William G. Covington
language : en
Publisher: Universal-Publishers
Release Date : 1999-07
Creating The Person You Re Becoming written by William G. Covington and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07 with Psychology categories.
If you're not happy with the person you are you can do something about it. In Creating the Person You're Becoming, you'll discover the options available to you and learn how to change your life for the better. This book is a hands-on approach to discovering the great potential contributions you can make. Learn what your unique gift is. Find out how to use it to bring success to you and other people. Although success principles have been around a long time, not everyone knows how to apply them. This book is filled with exercises that show you how to apply these known principles of success in your own life. Overcome obstacles that stand between you and your goals. Sustain motivation. Improve your effectiveness at work. Enhance your ability to communicate with others.
Media Management
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Author :
language : en
Publisher: Taylor & Francis
Release Date :
Media Management written by and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Book Review Index
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Author :
language : en
Publisher:
Release Date : 2003
Book Review Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Books categories.
Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.