Target Prime Time
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Target Prime Time
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Author : Kathryn C. Montgomery
language : en
Publisher: Oxford University Press
Release Date : 1991
Target Prime Time written by Kathryn C. Montgomery and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Target
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Author : Kathryn Montgomery
language : en
Publisher:
Release Date : 1989
Target written by Kathryn Montgomery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Minorities on television categories.
Prime Time Feminism
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Author : Bonnie J. Dow
language : en
Publisher: University of Pennsylvania Press
Release Date : 1996-06
Prime Time Feminism written by Bonnie J. Dow and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06 with Social Science categories.
Selected by Choice magazine as an Outstanding Academic Title Dow discusses a wide variety of television programming and provides specific case studies of The Mary Tyler Moore Show, One Day at a Time, Designing Women, Murphy Brown, and Dr. Quinn, Medicine Woman. She juxtaposes analyses of genre, plot, character development, and narrative structure with the larger debates over feminism that took place at the time the programs originally aired. Dow emphasizes the power of the relationships among television entertainment, news media, women's magazines, publicity, and celebrity biographies and interviews in creating a framework through which television viewers "make sense" of both the medium's portrayal of feminism and the nature of feminism itself.
Inside Prime Time
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Author : Todd Gitlin
language : en
Publisher: Routledge
Release Date : 2005-08-12
Inside Prime Time written by Todd Gitlin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-12 with Language Arts & Disciplines categories.
Prime time: those precious few hours every night when the three major television networks garner millions of dollars while tens of millions of Americans tune in. Inside Prime Time is a classic study of the workings of the Hollywood television industry, newly available with an updated introduction. Inside Prime Time takes us behind the scenes to reveal how prime-time shows get on the air, stay on the air, and are shaped by the political and cultural climate of their times. It provides an ethnography of the world of American commercial television, an analysis of that world's unwritten rules, and the most extensive study of the industry ever made.
Advertising And A Democratic Press
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Author : C. Edwin Baker
language : en
Publisher: Princeton University Press
Release Date : 2014-07-14
Advertising And A Democratic Press written by C. Edwin Baker and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Broadcasting Birth Control
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Author : Manon Parry
language : en
Publisher: Rutgers University Press
Release Date : 2013-08-23
Broadcasting Birth Control written by Manon Parry and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-23 with Social Science categories.
Traditionally, the history of the birth control movement has been told through the accounts of the leaders, organizations, and legislation that shaped the campaign. Recently, historians have begun examining the cultural work of printed media, including newspapers, magazines, and even novels in fostering support for the cause. Broadcasting Birth Control builds on this new scholarship to explore the films and radio and television broadcasts developed by twentieth-century birth control advocates to promote family planning at home in the United States, and in the expanding international arena of population control. Mass media, Manon Parry contends, was critical to the birth control movement’s attempts to build support and later to publicize the idea of fertility control and the availability of contraceptive services in the United States and around the world. Though these public efforts in advertising and education were undertaken initially by leading advocates, including Margaret Sanger, increasingly a growing class of public communications experts took on the role, mimicking the efforts of commercial advertisers to promote health and contraception in short plays, cartoons, films, and soap operas. In this way, they made a private subject—fertility control—appropriate for public discussion. Parry examines these trends to shed light on the contested nature of the motivations of birth control advocates. Acknowledging that supporters of contraception were not always motivated by the best interests of individual women, Parry concludes that family planning advocates were nonetheless convinced of women’s desire for contraception and highly aware of the ethical issues involved in the use of the media to inform and persuade.
Testing The Anti Drug Message In 12 American Cities
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Author :
language : en
Publisher:
Release Date : 1999
Testing The Anti Drug Message In 12 American Cities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Children categories.
Testing The Anti Drug Message In 12 American Cities National Youth Anti Drug Media Campaign Phase 1 Report No 2 March 1999
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Author :
language : en
Publisher:
Release Date : 1999
Testing The Anti Drug Message In 12 American Cities National Youth Anti Drug Media Campaign Phase 1 Report No 2 March 1999 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Children categories.
The Queering Of Corporate America
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Author : Carlos A. Ball
language : en
Publisher: Beacon Press
Release Date : 2019-11-12
The Queering Of Corporate America written by Carlos A. Ball and has been published by Beacon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.
Public Mental Health Marketing
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Author : Donald Self
language : en
Publisher: Routledge
Release Date : 2013-01-11
Public Mental Health Marketing written by Donald Self and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Medical categories.
Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.