Taxmann S Business Research Methods A Hands On Approach With Spss Concise Practical Textbook That Simplifies Business Research Through Theory Spss Based Data Analysis Examples
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Taxmann S Business Research Methods A Hands On Approach With Spss Concise Practical Textbook That Simplifies Business Research Through Theory Spss Based Data Analysis Examples
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Author : Pushpender Kumar
language : en
Publisher: Taxmann Publications Private Limited
Release Date : 2025-06-17
Taxmann S Business Research Methods A Hands On Approach With Spss Concise Practical Textbook That Simplifies Business Research Through Theory Spss Based Data Analysis Examples written by Pushpender Kumar and has been published by Taxmann Publications Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Education categories.
In today's data-intensive business environment, research methodology is at the heart of informed decision-making. Business Research Methods – A Hands-on Approach with SPSS simplifies the entire research process—starting from conceptual foundations and proceeding through practical data analysis—by blending step-by-step instructions with examples. Authored in clear, accessible language, the book is primarily structured to help learners gain confidence in designing, conducting, and interpreting business research projects using SPSS, one of the most widely adopted statistical packages in academia and industry. This book is intended for the following audience: • MBA Students and Business School Learners – Offers a systematic approach to developing solid research proposals, dissertations, and projects • Undergraduate Students in Commerce, Management, and Social Sciences – Provides foundational research knowledge, bridging theory and real-world applications. • Research Scholars & Early-career Professionals – Acts as a dependable handbook for developing and refining research methodology skills with a focus on statistical tools • Instructors & Faculty – A resourceful text for classroom teaching, enabling interactive sessions through SPSS-based hands-on exercises The Present Publication is the Latest Edition, authored by Prof. Pushpender Kumar, Dr Anupreet Kaur Mokha, and Dr Sumit Kumar Sharma. The noteworthy features of the book are as follows: • [Step-by-step SPSS Tutorials] Clear instructions on how to perform statistical analyses—t-tests, ANOVA, regression, factor analysis, and more—with snapshots illustrating each procedure • [Student-centric Language] Complex research ideas simplified into accessible concepts, minimising jargon while maintaining rigour • [Practical Focus] Case studies, practical business scenarios, and datasets that highlight how research is applied in corporate and academic settings • [Full Research Cycle Coverage] From identifying a research problem and framing hypotheses to collecting data, analysing it, and presenting findings • [Systematic Learning Tools] Each chapter ends with review questions, MCQs, exercises, and a case study to reinforce comprehension and self-assessment • [Visual Roadmaps] Graphical representations of research processes and SPSS outputs help readers follow along intuitively • [Bridging Theory and Practice] By using SPSS, a robust and widely accepted statistical tool, the book transforms theoretical understanding into hands-on proficiency—pivotal for modern business environments • [Instructor-friendly] The structured flow, MCQs, and case studies make it easy to design and evaluate coursework The coverage of the book is as follows: • Foundations of Business Research o Definitions, scope, and quality parameters of effective research • Research Process & Strategies o Exploratory, descriptive, and explanatory research designs; quantitative vs. qualitative strategies • Conceptual Framework o Propositions, hypothesis development, operationalising constructs, and variable classifications (independent, dependent, moderating) • Measurement & Scaling o Detailed discussion on nominal, ordinal, interval, and ratio scales, along with reliability and validity checks • Data Collection & Sampling o Best practices for designing questionnaires, sampling methods (probability and non-probability), and survey/census distinctions • Data Presentation & Descriptive Analysis o Tabular and graphical methods (line graphs, pie charts, bar charts, histograms, boxplots) along with central tendency, variability, skewness, and kurtosis • Hypothesis Testing o Parametric (t-tests, ANOVA) and non-parametric procedures (Chi-square, Mann-Whitney U, Kruskal-Wallis) • Advanced Statistical Techniques o Correlation, linear and multiple regression, factor analysis, discriminant analysis, cluster analysis, and structural equation modelling • Report Writing & Ethical Considerations o Detailed guidelines on effectively presenting findings, maintaining ethical standards at all research stages, and shaping your results into an accessible and ethically sound report The structure of the book is as follows: • Chapter-wise Progression – Each chapter builds upon the previous one, beginning with the basics of research theory and gradually advancing to SPSS-based statistical applications • Practical Orientation – Every theoretical concept is accompanied by examples and SPSS screenshots, enabling step-by-step replication of analyses • Assessments & Review – Chapters conclude with multiple types of questions—MCQs, short answers, and case-based discussions—to test understanding and application • Practical Integration – The continuous use of real datasets and business contexts ensures learners can connect theories to tangible scenarios
A Concise Guide To Market Research
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Author : Marko Sarstedt
language : en
Publisher: Springer
Release Date : 2014-07-29
A Concise Guide To Market Research written by Marko Sarstedt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-29 with Business & Economics categories.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Research Methods And Data Analysis For Business Decisions
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Author : James E. Sallis
language : en
Publisher: Springer Nature
Release Date : 2021-10-30
Research Methods And Data Analysis For Business Decisions written by James E. Sallis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-30 with Business & Economics categories.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Business Research Methods
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Author : S Sreejesh
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-07-31
Business Research Methods written by S Sreejesh and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Essentials Of Business Research Methods
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Author : Joseph F. Hair, Jr
language : en
Publisher: Routledge
Release Date : 2015-03-04
Essentials Of Business Research Methods written by Joseph F. Hair, Jr and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-04 with Business & Economics categories.
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Essentials Of Business Research Methods
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Author : Joe Hair Jr.
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Essentials Of Business Research Methods written by Joe Hair Jr. and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
Taxmann S Research Methodology Simplifies And Enriches Research Methodologies With A Focus On Indian Context With Real World Examples Practical Tools Clear And Engaging Content
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Author : Rabi N. Subudhi
language : en
Publisher: Taxmann Publications Private Limited
Release Date : 2024-07-04
Taxmann S Research Methodology Simplifies And Enriches Research Methodologies With A Focus On Indian Context With Real World Examples Practical Tools Clear And Engaging Content written by Rabi N. Subudhi and has been published by Taxmann Publications Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-04 with Education categories.
This textbook aims to simplify and enrich the study of research methodologies for students and doctoral scholars in management. Authored by a team of seasoned educators with extensive experience teaching business research methods at various academic levels, the book embodies their collective effort to demystify the complexities of management research and present them in an engaging and accessible manner. What sets this textbook apart is its strong focus on the Indian context, addressing the unique needs and challenges faced by students and researchers in India. The authors integrate examples, case studies, and scenarios specific to the Indian research environment, making the book particularly relevant and helpful for Indian students and researchers. This localised focus ensures readers can easily relate theoretical concepts to real-world applications within the Indian setting. The Present Publication is the Latest Edition, authored by Rabi N. Subudhi, Sumita Mishra, and Malabika Sahoo. The pedagogical elements of the book are as follows: • [Learning Outcomes] Each chapter begins with clearly defined learning outcomes. These outcomes provide an overview of the chapter's content and set expectations for the reader, guiding their learning journey from the outset • [Lucid Examples] The book includes numerous examples from real-world scenarios to illustrate complex concepts. These examples help bridge the gap between theory and practice, making abstract ideas more tangible and easier to understand • [Boxed Summarisations] Each chapter presents key points and summaries in text boxes. These boxed summarisations offer quick and easy reference, allowing readers to review important concepts at a glance • [Key Terms] At the end of each chapter, key terms are highlighted and defined. These terms are also indexed at the back of the book, providing a handy reference tool for readers • [Review Questions and Exercises] Each chapter includes multiple-choice questions reinforcing key concepts and terms. Additionally, explanatory and application-based questions challenge readers to apply their knowledge in simulated business situations, fostering more profound understanding and retention • [Demonstrations in SPSS and Excel] Recognising the importance of data analysis in management research, the book includes demonstrations of quantitative data analysis techniques using SPSS and Microsoft Excel. These demonstrations provide practical, hands-on experience with the tools and methods discussed in the text • [Clear and Simple Writing] One of the book's greatest strengths is its clear and straightforward writing style. The authors have taken great care to present complex ideas straightforwardly and understandably, making the book accessible to a broad audience without compromising on depth or rigour The contents of the book are as follows: • [Understanding the Basics of Scientific Research in Management] This introductory chapter lays the foundation by exploring the importance and nature of scientific research, various types of research, and essential terminologies. It concludes with a summary, key terms, multiple-choice questions, descriptive questions, and a bibliography for further reading • [Research Design and Process] Analysing the steps of the research process, this chapter covers different research designs, helping readers to formulate and plan their research projects effectively • [Review of Literature] This chapter provides comprehensive guidance on conducting a literature review, including organising literature, identifying research gaps, understanding citation styles, and addressing plagiarism concerns • [Foundations of Quantitative Research] This chapter introduces readers to fundamental statistical techniques such as univariate and bivariate analysis, t-tests, chi-square tests, correlation, and regression, with practical examples and exercises • [Measurement of Constructs] This chapter focuses on the concepts, constructs, and variables essential for measurement in research, including various scaling techniques and levels of scale measurement • [Understanding Reliability and Validity] This chapter discusses the critical aspects of ensuring the reliability and validity of research instruments, highlighting the importance of these concepts in producing credible research findings • [Sampling for Quantitative Research] This chapter covers the principles and stages of sampling, different sampling techniques, and errors in sampling, providing a solid understanding of how to select and manage samples effectively • [Questionnaire Designing] This chapter provides a step-by-step guide to designing effective questionnaires, discussing types, purposes, and best practices for creating reliable and valid data collection tools • [Testing of Hypothesis] This chapter explains the concepts and methods of hypothesis testing, including statistical hypothesis, types of hypothesis tests, and practical application-oriented examples • [Basic Quantitative Data Analysis] This chapter guides the readers through data processing, editing, and various statistical analyses using software tools like SPSS and Excel, ensuring they can handle data effectively • [Advanced Quantitative Data Analysis] This chapter discusses more complex statistical techniques such as multiple correlation, multiple regression, and logistic regression, providing advanced tools for sophisticated data analysis • [Foundations of Qualitative Research] This chapter introduces qualitative research paradigms, key characteristics, and processes, ensuring a robust understanding of qualitative methodologies • [Sampling for Qualitative Research] This chapter discusses qualitative sampling techniques, with a focus on purposive sampling, theoretical sampling, and their practical applications • [Qualitative Research Interviews] This chapter details the process of conducting in-depth qualitative interviews, including preparation, types of interviews, question typology, and ensuring reliability and validity • [Qualitative Data Analysis | Grounded Theory] This chapter explains grounded theory methodology, including coding processes, memos, and the overall procedure, with an emphasis on practical application • [Qualitative Data Analysis | Case Studies] This chapter focuses on case study research design, data collection, and analysis, ensuring readers can effectively use case studies in their research • [Report Writing and Presentation] This chapter provides guidelines for preparing and presenting research reports, covering structure, qualities of an excellent report, and effective oral presentation techniques
Business Research Methods
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Author : Alan Bryman
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
Business Research Methods written by Alan Bryman and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Essentials Of Business Research Methods
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Author : Joe F. Hair Jr.
language : en
Publisher: Routledge
Release Date : 2019-11-05
Essentials Of Business Research Methods written by Joe F. Hair Jr. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Business & Economics categories.
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
Management Research
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Author : Susan Rose
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-05
Management Research written by Susan Rose and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with Business & Economics categories.
Management Research: Applying the Principles of Business Research Methods supports new researchers on every step of the research journey, from defining a project to communicating its findings, as well as balancing the technical aspects of research with the management of the project itself. Structured around the key stages of a research project, the text reflects the richness and diversity of current business and management research, both in its presentation of methods as well as its choice of examples drawn from different industries and organizations. This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today’s organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as ‘next steps’ activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include the following: • Enhanced pedagogical features such as discussion questions and online quizzes • New international examples and research-in-practice cases • Greater emphasis on topics such as diversity and inclusion through the research process, data collection and privacy, digitalisation, and the process of writing up research. Management Research provides essential reading for undergraduate and postgraduate students undertaking a dissertation, thesis, or research project, as well as professionals currently practising in the field. Extensive instructor and student resources support the work online, including an instructor’s manual, PowerPoint lecture slides, a question bank and downloadable MS Excel and SPSS data sets.