Teaching Business Concepts By The Use Of Deliberate Metaphors
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Teaching Business Concepts By The Use Of Deliberate Metaphors
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Author : Anqi Guo
language : en
Publisher: Springer Nature
Release Date : 2025-01-14
Teaching Business Concepts By The Use Of Deliberate Metaphors written by Anqi Guo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-14 with Education categories.
This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts. This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students’ interest in the lectures.
Teaching Business Concepts By The Use Of Deliberate Metaphors
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Author : Anqi Guo
language : en
Publisher: Springer
Release Date : 2024-12-28
Teaching Business Concepts By The Use Of Deliberate Metaphors written by Anqi Guo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-28 with Education categories.
The Role Of Deliberate Metaphor In Communicating Knowledge In Academic Discourse
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Author : Anke Beger
language : en
Publisher: DASK ¿ Duisburger Arbeiten zur Sprach- und Kulturwissenschaft / Duisburg Papers on Research in Language and Culture
Release Date : 2019
The Role Of Deliberate Metaphor In Communicating Knowledge In Academic Discourse written by Anke Beger and has been published by DASK ¿ Duisburger Arbeiten zur Sprach- und Kulturwissenschaft / Duisburg Papers on Research in Language and Culture this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Communication in learning and scholarship categories.
This book features comprehensive qualitative metaphor analyses in US-American college lectures. The author shows that deliberate metaphors fulfill important communicative functions. However, the critical discussion of their identification and application demonstrates problems with 'deliberateness'.
Conceptual Metaphor Theory In World Language Education
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Author : Ida Chavoshan
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-30
Conceptual Metaphor Theory In World Language Education written by Ida Chavoshan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Education categories.
This edited collection explores the scholarly and pedagogical implementations of Conceptual Metaphor Theory (CMT) in world language education. The chapters offer a diverse range of theoretical and pedagogical perspectives as well as methodologies aiming to achieve the following objectives: Introduce novice linguists, novice researchers, and pre-service language teachers to CMT, its extensions, and its applications, while providing an overview of the current state of the discipline; Shed light on new research and pedagogical practices for linguists, researchers, and language educators at all levels; Present theoretically founded and research-based examples of the pedagogical application of CMT across multiple world languages, including English, French, Mandarin, and Spanish; Highlight the experiences and perspectives of practitioner educators who have implemented CMT in world language education. By addressing these objectives, the book aims to provide a comprehensive and insightful exploration of CMT’s role in world language education, offering guidance and inspiration for both researchers and practitioners in the field.
Metaphor And Analogy In Science Education
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Author : Peter J. Aubusson
language : en
Publisher: Springer Science & Business Media
Release Date : 2006
Metaphor And Analogy In Science Education written by Peter J. Aubusson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
This book brings together powerful ideas and new developments from internationally recognised scholars and classroom practitioners to provide theoretical and practical knowledge to inform progress in science education. This is achieved through a series of related chapters reporting research on analogy and metaphor in science education. Throughout the book, contributors not only highlight successful applications of analogies and metaphors, but also foreshadow exciting developments for research and practice. Themes include metaphor and analogy: best practice, as reasoning; for learning; applications in teacher development; in science education research; philosophical and theoretical foundations. Accordingly, the book is likely to appeal to a wide audience of science educators –classroom practitioners, student teachers, teacher educators and researchers.
Metaphor Wars
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Author : Raymond W. Gibbs
language : en
Publisher: Cambridge University Press
Release Date : 2017-05-04
Metaphor Wars written by Raymond W. Gibbs and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Language Arts & Disciplines categories.
The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that conceptual metaphors play in language, thought, cultural and expressive actions. It evaluates the arguments and evidence for and against conceptual metaphors across academic disciplines.
The Routledge Handbook Of Critical Discourse Studies
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Author : John Flowerdew
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-06
The Routledge Handbook Of Critical Discourse Studies written by John Flowerdew and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Language Arts & Disciplines categories.
The Routledge Handbook of Critical Discourse Studies provides a state-of-the-art overview of the important and rapidly developing field of Critical Discourse Studies (CDS). Forty-one chapters from leading international scholars cover the central theories, concepts, contexts and applications of CDS and how they have developed, encompassing: approaches analytical methods interdisciplinarity social divisions and power domains and media. Including methodologies to assist those undertaking their own critical research of discourse, this Handbook is key reading for all those engaged in the study and research of Critical Discourse Analysis within English Language and Linguistics, Communication, Media Studies and related areas.
Extended Conceptual Metaphor Theory
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Author : Zoltán Kövecses
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-23
Extended Conceptual Metaphor Theory written by Zoltán Kövecses and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with Language Arts & Disciplines categories.
Offers an extended, improved version of Conceptual Metaphor Theory (CMT), updating it in the context of current linguistic theory.
Finding Metaphor In Grammar And Usage
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Author : Gerard Steen
language : en
Publisher: John Benjamins Publishing
Release Date : 2007
Finding Metaphor In Grammar And Usage written by Gerard Steen and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective. It raises the question when exactly evidence for metaphor in language and thought can be said to count as converging. It also goes into the various stages of producing such evidence (conceptualization, operationalization, data collection and analysis, and interpretation). The book offers systematic discussion of eight distinct areas of metaphor research that emerge as a result of approaching metaphor as part of grammar or usage, language or thought, and symbolic structure or cognitive process.
Dynamic Lecturing
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Author : Christine Harrington
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-03
Dynamic Lecturing written by Christine Harrington and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Education categories.
Is the lecture an outmoded teaching method that inhibits active learning or is it a potentially powerful tool that is an essential part of every teacher’s repertoire?This book presents up-to-date research on the different types of lecture, on what constitutes effective lecturing, and on the impact of lecturing when done appropriately and well. It fills the void in professional development resources on how to lecture, validating the practice when it’s aligned with the educational mission of creating engaged learning environments.Christine Harrington and Todd Zakrajsek demonstrate that, rather than lecture and active learning being mutually exclusive or either-or propositions, the effectiveness of the former can be greatly enhanced when combined with active learning techniques through what they define as dynamic lecturing; and provide context about the need to balance these approaches to meet the needs of students as they progress from novice to advanced learners.They present a range of strategies that enhance student learning during lectures. They open each chapter with the evidence behind each lecturing strategy they describe, and conclude with practical suggestions for quick application in the classroom. They offer readers the lecture planning and evaluation tools for reworking their lectures in ways that provide high-level engagement and achievement for their students. The opening section of the book explores the benefits of lecturing and describes the different modalities of lecture, with an assessment of the advantages and disadvantages of each. The second section focuses on educational strategies to enhance the lecture, including, among others, activating prior knowledge, emphasizing important points, effectively using multi-media, making concepts meaningful via examples, and the importance of retrieval practice. Each covers the underlying theory and research, and advice on how to align the engagement techniques with instructional goals. The book concludes with guidance on effective planning for lecturing and helping chairs, administrators, or peers engage in effective evaluation of the lecture.This is a dynamic resource for all faculty interested in revitalizing their teaching. The strategies are succinct, easy to incorporate into lectures and, done well, will have immediate impact and increase student mastery of course content.