Technical Marketing Communication
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Technical Marketing Communication
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Author : Sandra W. Harner
language : en
Publisher: Addison-Wesley Longman
Release Date : 2002
Technical Marketing Communication written by Sandra W. Harner and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication in marketing categories.
This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication.
Technical Marketing Communication
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Author : Emil B. Towner
language : en
Publisher: Business Expert Press
Release Date : 2023-03-07
Technical Marketing Communication written by Emil B. Towner and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.
Technical Marketing Communication
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Author : Joseph K. Hansen
language : en
Publisher:
Release Date : 2003
Technical Marketing Communication written by Joseph K. Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Communication of technical information categories.
Technical Marketing Communication Second Edition
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Author : EMIL B.. EVERETT TOWNER (HEIDI L.)
language : en
Publisher:
Release Date : 2022-12-31
Technical Marketing Communication Second Edition written by EMIL B.. EVERETT TOWNER (HEIDI L.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-31 with categories.
Technical Communicators In Marketing
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Author : Nicole Alvarez
language : en
Publisher:
Release Date : 2014
Technical Communicators In Marketing written by Nicole Alvarez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
This thesis presents an alternate career path for technical communicators in the area of content marketing and expands on the ethical and goal-related issues associated with a career change to a marketing-focused role. Many of the skills necessary for technical communication are transferable to marketing communication roles; however, a successful career change requires that technical communicators understand how the ethical values and goals of marketing professionals can differ from those of technical communicators. Through a detailed literature review and autoethnographic study, this thesis discusses the performance goals of marketing professionals to determine how these clash with those of technical communicators. This study also discusses the ethical values of technical communicators and marketing professionals, and how these values are shaped by their unique job functions. The overall goal is to determine how this affects the technical communicator working with content marketing. After combining the data available in the literature and the data gathered from the autoethnographic study, this study suggests that due to the differing job functions and training received by technical communicators and marketing professionals, ethically charged situations and ethically questionable practices are likely to be viewed under different perspectives by each professional. This can lead to vastly different perspectives on a particular situation and result in the two groups having vastly different ideas in regard to how ethical-decision making should proceed.
Marketing Dictionary
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Author : Charles A. Bearchell
language : de
Publisher:
Release Date : 1997
Marketing Dictionary written by Charles A. Bearchell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with English categories.
Content Strategy In Technical Communication
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Author : Guiseppe Getto
language : en
Publisher: Routledge
Release Date : 2019-09-19
Content Strategy In Technical Communication written by Guiseppe Getto and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Language Arts & Disciplines categories.
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Technical Communication Strategies In Marketing
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Author : Laura Howard
language : en
Publisher:
Release Date : 2011
Technical Communication Strategies In Marketing written by Laura Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication in marketing categories.
Writers trained in technical communication may now find themselves working in positions that are far more commercial than technical, and they must learn to use their skills in different ways to sell a product or service. The transition might initially seem challenging, but technical writers are trained to reach a target audience through various methods, including audience assessment and usability testing. This ability to connect with a target audience is essential for writers working in a marketing role. I demonstrate in this report how I used my education as a technical writer to successfully reach a commercial audience during my internship with DNA Diagnostics Center; first through a detailed explanation of the rhetorical decisions behind the redesign of a commercial website and then through a discussion of how I determined the needs of my audience to ensure an accessible final product.
Opportunities And Restrictions Of The Internet In Marketing Communication Strategies
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Author : Oliver Weimann
language : en
Publisher: GRIN Verlag
Release Date : 2002-05-26
Opportunities And Restrictions Of The Internet In Marketing Communication Strategies written by Oliver Weimann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-26 with Business & Economics categories.
Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language: English, abstract: This project should enable companies to understand the Internet and the possibilities, it offers to strategic marketing communication planning. Therefore it should finally outline in which way the services can be included in an Internet strategy and how it can be integrated in the company marketing strategy. A short summary about the usage of the Internet and its services in marketing introduce this piece of work. The next chapter outlines the differences to classical media and delivers starting points for marketing communication. The main part should enable companies to develop a specific Internet marketing strategy to evaluate the opportunities and restrictions in praxis. A differentiation, not only between dot.coms and old economy companies, but also between big multinationals and SME's (Small and Medium Enterprises), was necessary because of different objectives, interventions, and not least of all, marketing budgets. This work concentrates on the point of view of the marketer. Therefore technical aspects are only explained, if they are needed to understand the services and contexts. Included is Appendix I, which gives an overview of the Internet and its services, and Appendix II, which deals with marketing. Finally, an overview of newly developed services and further development of the Internet will conclude this report. This will give a complete overview of Internet opportunities nowadays. That being said, it has to be taken into account that this report will probably be useful for not more then one to one and a half-years. This depends mainly on further developments of the Internet, which cannot be seen as a static system, but as a highly changing system with extremely short innovation cycles. To establish higher value, the discovered sources will enable further research for up-to-date information if this publication is no longer considered applicable to the topic.
Communications Writing And Design
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2017-04-17
Communications Writing And Design written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with Design categories.
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors