Televisi N Social Y Transmedia
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Transmedia Marketing
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Author : Anne Zeiser
language : en
Publisher: CRC Press
Release Date : 2015-06-19
Transmedia Marketing written by Anne Zeiser and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Art categories.
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Proceedings Of The 2022 International Conference On International Studies In Social Sciences And Humanities Cisoc 2022
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Author : Daniel Barredo-Ibáñez
language : en
Publisher: Springer Nature
Release Date : 2023-02-10
Proceedings Of The 2022 International Conference On International Studies In Social Sciences And Humanities Cisoc 2022 written by Daniel Barredo-Ibáñez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-10 with Education categories.
This is an open access book. CISOC’2022 – The 2022 International Conference on International Studies in Social Sciences and Humanities, invites the entire scientific, academic and professional community to present their contributions, which can be written in French, English, Spanish or Portuguese. All papers (full articles) will be submitted to a “double-blind review” by at least two members of the Scientific Committee, based on relevance, originality, importance and clarity. The papers presented must bring discussions on actual theoretical, or methodological, or empirical workshop proposals around Social Sciences and Humanities. The topics proposed for the Conference are related to: Psychology, Education, History, Linguistics and language, Political science, Religious studies, Philosophy, Globalization, Humanities, Archaeology, Anthropology, Inter-cultural studies, Development, Geography, Library and Information Sciences.
Applications And Usability Of Interactive Tv
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Author : María J. Abásolo
language : en
Publisher: Springer Nature
Release Date : 2021-07-19
Applications And Usability Of Interactive Tv written by María J. Abásolo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Computers categories.
This book constitutes the refereed proceedings of the 9th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2020, in Aveiro, Portugal, in December 2020.* The 12 full papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in topical sections on audiovisual content and experiences; design and development of iTV applications; iTV and videos in learning; iTV for the elderly; usability and UX evaluations.*Due to the COVID-19 pandemic the conference was held online.
Transmedia Television
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Author : Elizabeth Evans
language : en
Publisher:
Release Date : 2013
Transmedia Television written by Elizabeth Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Convergence (Telecommunication). categories.
'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.
Connecting Disciplinary Literacy And Digital Storytelling In K 12 Education
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Author : Haas, Leslie
language : en
Publisher: IGI Global
Release Date : 2021-01-15
Connecting Disciplinary Literacy And Digital Storytelling In K 12 Education written by Haas, Leslie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.
The idea of storytelling goes beyond the borders of language, culture, or traditional education, and has historically been a tie that bonds families, communities, and nations. Digital storytelling offers opportunities for authentic academic and non-academic literacy learning across a multitude of genres. It is easily accessible to most members of society and has the potential to transform the boundaries of traditional education. As concepts around traditional literacy education evolve and become more culturally and linguistically relevant and responsive, the connections between digital storytelling and disciplinary literacy warrant considered exploration. Connecting Disciplinary Literacy and Digital Storytelling in K-12 Education develops a conceptual framework around pedagogical connections to digital storytelling within K-12 disciplinary literacy practices. This essential reference book supports student success through the integration of digital storytelling across content areas and grade levels. Covering topics that include immersive storytelling, multiliteracies, social justice, and pedagogical storytelling, it is intended for stakeholders interested in innovative K-12 disciplinary literacy skill development, research, and practices including but not limited to curriculum directors, education faculty, educational researchers, instructional facilitators, literacy professionals, teachers, pre-service teachers, professional development coordinators, teacher preparation programs, and students.
Cases On Developing Effective Research Plans For Communications And Information Science
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Author : Carrillo-Durán, María-Victoria
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Cases On Developing Effective Research Plans For Communications And Information Science written by Carrillo-Durán, María-Victoria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Reference categories.
Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.
Applications And Usability Of Interactive Tv
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Author : María José Abásolo
language : en
Publisher: Springer
Release Date : 2019-07-04
Applications And Usability Of Interactive Tv written by María José Abásolo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Computers categories.
This book constitutes the refereed proceedings of the 7th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2018, in Bernal, Argentina, in October 2018. The 13 full papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on Contexts of application of the IDTV; Design and Implementation Techniques of IDTV Content and Services; Interaction Techniques, Technologies and Accesibility of IDTV Services; Testing and User Experience of IDTV Services.
Social Tv
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Author : Cory Barker
language : en
Publisher: Univ. Press of Mississippi
Release Date : 2022-06-27
Social Tv written by Cory Barker and has been published by Univ. Press of Mississippi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-27 with Performing Arts categories.
Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.
Telenovelas In Pan Latino Context
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Author : June Carolyn Erlick
language : en
Publisher: Routledge
Release Date : 2017-10-02
Telenovelas In Pan Latino Context written by June Carolyn Erlick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with History categories.
This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.
The Routledge Handbook Of Digital Sport Management
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Author : Michael L. Naraine
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-01
The Routledge Handbook Of Digital Sport Management written by Michael L. Naraine and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-01 with Business & Economics categories.
The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.