Television And The Second Screen
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Television And The Second Screen
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Author : James Blake
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-10
Television And The Second Screen written by James Blake and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Performing Arts categories.
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.
Television And The Second Screen
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Author : James Blake
language : en
Publisher:
Release Date : 2017
Television And The Second Screen written by James Blake and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Interactive television categories.
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the Second Screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. In researching this work, James Blake has interviewed more than 25 people in the TV industry - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. In doing so, he has been able to track the evolution of interactive TV and examine the successes and failures of recent experiments and innovations in second screen projects. Television and the Second Screen offers students and scholars of television theory and practice an accessible and illuminating guide to this important cultural shift.
Applications And Usability Of Interactive Tv
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Author : María José Abásolo
language : en
Publisher: Springer
Release Date : 2017-07-11
Applications And Usability Of Interactive Tv written by María José Abásolo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-11 with Computers categories.
This book constitutes the refereed proceedings of the 5th Iberoamerican Conference on Applications and Usability of Interactive TV , jAUTI 2016, held in conjunction with the III International Congress on Information Engineering and Information Systems, in La Habana, Cuba, in November 2016. The 11 full papers presented were carefully reviewed and selected from 30 submissions. The papers are organized in topical sections on IDTV content production and recommendation; video consumption and preservation; social TV; IDTV interaction techniques; IDTV user experiences.
Digital Technology And The Future Of Broadcasting
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Author : John V. Pavlik
language : en
Publisher: Routledge
Release Date : 2015-07-16
Digital Technology And The Future Of Broadcasting written by John V. Pavlik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Computers categories.
This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.
Digital Storytelling 4e
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Author : Carolyn Handler Miller
language : en
Publisher: CRC Press
Release Date : 2019-11-04
Digital Storytelling 4e written by Carolyn Handler Miller and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Art categories.
This fourth edition of Digital Storytelling: A creator's guide to interactive entertainment dives deeply into the world of interactive storytelling, a form of storytelling made possible by digital media. Carolyn Handler Miller covers both the basics – character development, structure and the use of interactivity – and the more advanced topics, such as AI (Artificial Intelligence), narratives using AR and VR, and Social Media storytelling. The fourth edition also includes a greatly expanded section on immersive media, with chapters on the exciting new world of the world of XR (AR, VR, and mixed reality), plus immersion via large screens, escape rooms and new kinds of theme park experiences. This edition covers all viable forms of New Media, from video games to interactive documentaries. With numerous case studies that delve into the processes and challenges of developing works of interactive narrative, this new edition illustrates the creative possibilities of digital storytelling. The book goes beyond using digital media for entertainment and covers its employment for education, training, information and promotion, featuring interviews with some of the industry’s biggest names. Key Features: A large new section covering various forms of immersive media, including VR, AR and Mixed Reality Breakthroughs in interactive TV and Cinema The use of VR, AR and mixed reality in gaming New forms of voice-enabled storytelling and gaming Stories told via mobile apps and social media Developing Digital Storytelling for different types of audiences
Ebook International Marketing
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Author : Pervez Ghauri
language : en
Publisher: McGraw Hill
Release Date : 2014-01-16
Ebook International Marketing written by Pervez Ghauri and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-16 with Business & Economics categories.
Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
The Routledge Companion To Transmedia Studies
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Author : Matthew Freeman
language : en
Publisher: Routledge
Release Date : 2018-10-09
The Routledge Companion To Transmedia Studies written by Matthew Freeman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.
A Broadcast Engineering Tutorial For Non Engineers
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Author : Skip Pizzi
language : en
Publisher: CRC Press
Release Date : 2014-04-24
A Broadcast Engineering Tutorial For Non Engineers written by Skip Pizzi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Technology & Engineering categories.
A Broadcast Engineering Tutorial for Non-Engineers is the leading publication on the basics of broadcast technology. Whether you are new to the industry or do not have an engineering background, this book will give you a comprehensive primer of television, radio, and digital media relating to broadcast—it is your guide to understanding the technical world of radio and television broadcast engineering. It covers all the important topics such as DTV, IBOC, HD, standards, video servers, editing, electronic newsrooms, and more. This long-awaited fourth edition includes new standards and identifies and explains the emerging digital technologies that are revolutionizing the industry, including: HDTV—and "UltraHD" IP-based production and distribution and Internet delivery (including "over-the-top" TV) Connected/Smart TV, Mobile TV Second Screens and Social TV "Hybrid" broadcasting (over-the-air and online convergence) Podcasting and Mobile Apps Connected Cars
Social Computing Behavioral Cultural Modeling And Prediction
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Author : Nitin Agarwal
language : en
Publisher: Springer
Release Date : 2015-03-16
Social Computing Behavioral Cultural Modeling And Prediction written by Nitin Agarwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Computers categories.
This book constitutes the refereed proceedings of the 8th International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction, SBP 2015, held in Washington, DC, USA, in March/April 2015. The 24 full papers presented together with 36 poster papers were carefully reviewed and selected from 118 submissions. The goal of the conference was to advance our understanding of human behavior through the development and application of mathematical, computational, statistical, simulation, predictive and other models that provide fundamental insights into factors contributing to human socio-cultural dynamics. The topical areas addressed by the papers are social and behavioral sciences, health sciences, engineering, computer and information science.