Text Layout And Medium
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Advertising Design By Medium
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Author : Robyn Blakeman
language : en
Publisher: Routledge
Release Date : 2022-03-28
Advertising Design By Medium written by Robyn Blakeman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Design categories.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Design Perspectives On Multimodal Documents
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Author : Matthew David Lickiss
language : en
Publisher: Routledge
Release Date : 2019-07-01
Design Perspectives On Multimodal Documents written by Matthew David Lickiss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Language Arts & Disciplines categories.
This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book’s specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.
Pisa 2009 Assessment Framework Key Competencies In Reading Mathematics And Science
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2010-01-19
Pisa 2009 Assessment Framework Key Competencies In Reading Mathematics And Science written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-19 with categories.
This book presents presents the theory behind the development of the 2009 PISA survey.
Laying The Foundations
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Author : Andrew Couldwell
language : en
Publisher: Owl Studios
Release Date : 2019-10-16
Laying The Foundations written by Andrew Couldwell and has been published by Owl Studios this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Computers categories.
Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye.
Pisa For Development Assessment And Analytical Framework Reading Mathematics And Science
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2018-09-25
Pisa For Development Assessment And Analytical Framework Reading Mathematics And Science written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with categories.
“What is important for citizens to know and be able to do?” The OECD Programme for International Student Assessment (PISA) seeks to answer that question through the most comprehensive and rigorous international assessment of student knowledge and skills. As more countries join its ranks, PISA ...
Web Portfolio Design And Applications
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Author : DiMarco, John
language : en
Publisher: IGI Global
Release Date : 2005-12-31
Web Portfolio Design And Applications written by DiMarco, John and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-31 with Computers categories.
"This book defines and gives an overview of the web portfolio and how it is being used in academic programs and professional scenarios"--Provided by publisher.
Designing Type
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Author : Karen Cheng
language : en
Publisher: Yale University Press
Release Date : 2020-10-20
Designing Type written by Karen Cheng and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Design categories.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
English Texts Contexts 1
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Author : F. Pollock
language : en
Publisher: Pascal Press
Release Date : 2003
English Texts Contexts 1 written by F. Pollock and has been published by Pascal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Juvenile Nonfiction categories.
This book includes chapters dealing with the relationships between composers and responders, how to use technology to make texts, and how to effectively compose and respond to different types of text. There is a wide range of texts presented, including film, visual and electronic texts. Students will learn how to increase their understanding of language features, structures, the perspectives of composers and responders, and the way that context can affect a text.
Code As Creative Medium
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Author : Golan Levin
language : en
Publisher: MIT Press
Release Date : 2021-02-02
Code As Creative Medium written by Golan Levin and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-02 with Education categories.
An essential guide for teaching and learning computational art and design: exercises, assignments, interviews, and more than 170 illustrations of creative work. This book is an essential resource for art educators and practitioners who want to explore code as a creative medium, and serves as a guide for computer scientists transitioning from STEM to STEAM in their syllabi or practice. It provides a collection of classic creative coding prompts and assignments, accompanied by annotated examples of both classic and contemporary projects, and more than 170 illustrations of creative work, and features a set of interviews with leading educators. Picking up where standard programming guides leave off, the authors highlight alternative programming pedagogies suitable for the art- and design-oriented classroom, including teaching approaches, resources, and community support structures.
Apollodoriana
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Author : Jordi Pàmias
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-09-25
Apollodoriana written by Jordi Pàmias and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Literary Criticism categories.
A growing interest in myth over the last decades has brought to the fore the main mythographical manual that has came down to us from Antiquity: Apollodorus’ Bibliotheca. A number of recent editions shows this trend, like the commented translations of Carrière & Massonie (1991) and Scarpi & Ciani (1996), the translations of Guidorizzi (1995), Brodersen (2004), Dräger (2005) and Smith & Trzaskoma (2007) or the critical text by Papathomopoulos (2010). The publication of the first two volumes (2010 and 2012) of Cuartero’s massive critical and commented bilingual edition for the Fundació Bernat Metge series seemed the occasion to address this text from innovative scholarly perspectives. The origins of the present volume lay in a colloquium held at the Universitat Autònoma de Barcelona in 2013. Despite its crucial interest for the scientific study of ancient myth, no conference devoted to this engaging text was held prior to that one. And, to this date, no monographic volume on Apollodorus’ mythology exists either. To cover a broader scope of analysis, three further papers have been commissioned to other specialists. This collection of essays is meant to be a homage to Francesc J. Cuartero.