The 100 Billion Allowance


The 100 Billion Allowance
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The 100 Billion Allowance


The 100 Billion Allowance
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Author : Elissa Moses
language : en
Publisher: John Wiley & Sons
Release Date : 2000-05-29

The 100 Billion Allowance written by Elissa Moses and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-29 with Business & Economics categories.


"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. "Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook." -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide "Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs." -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. "Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer." -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles "The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents." -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG



Who Gains And Who Pays Under Carbon Allowance Trading


Who Gains And Who Pays Under Carbon Allowance Trading
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Author : United States. Congressional Budget Office
language : en
Publisher:
Release Date : 2000

Who Gains And Who Pays Under Carbon Allowance Trading written by United States. Congressional Budget Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Air categories.


This Congressional Budget Office (CBO) study, written by Terry Dinan, examines how the potential costs of a carbon-allowance program would be distributed among U.S. households of different incomes. This analysis was done at the request of the Ranking Minority Member of the House Committee on Commerce.



The 100 Day Action Plan To Save The Planet


The 100 Day Action Plan To Save The Planet
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Author : William S. Becker
language : en
Publisher: St. Martin's Griffin
Release Date : 2008-11-11

The 100 Day Action Plan To Save The Planet written by William S. Becker and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-11 with Political Science categories.


When the 44th President of the United States is elected, he will face urgent crises on three major fronts: the American economy, the wars in Iraq and Afghanistan, and the growing threat to the world environment caused by climate change. This short, powerful book shows the way forward: a clear action plan for the new President's first 100 days, that if implemented will set America on course for dynamic job creation and economic growth, reduce our conflicted dependence on foreign oil, and produce energy that is green, affordable, and renewable. Backed by sound science and based on the best ideas of America's experts, The 100 Day Action Plan to Save the Planet outlines practical steps that include: *Launch a "clean energy surge" and create a powerful new workforce of green manufacturing, supply, technology, management, and support jobs. *End carbon subsidies that make fossil fuels much cheaper than their actual cost. *Create a market by requiring all federal buildings, facilities, and transportation to be fueled by renewable green energy. *Reward innovation and early adoption of renewable energy in the private sector. * Work constructively with other nations for global solutions to the climate crisis. It's not too late; climate change can be dramatically reversed. Green energy is the key to America's economic strength and independence—but the nation needs the president to act boldly and decisively, just as Franklin Delano Roosevelt did in his first 100 days in office, during a time of similar urgency.



Global Marketing Strategies For The Promotion Of Luxury Goods


Global Marketing Strategies For The Promotion Of Luxury Goods
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2016-03-31

Global Marketing Strategies For The Promotion Of Luxury Goods written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.


Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.



Outreach Services In Academic And Special Libraries


Outreach Services In Academic And Special Libraries
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Author : Paul Kelsey
language : en
Publisher: Psychology Press
Release Date : 2003

Outreach Services In Academic And Special Libraries written by Paul Kelsey and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.


Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.



The Adequacy Of Competition In The Airline Industry


The Adequacy Of Competition In The Airline Industry
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Author : United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation
language : en
Publisher:
Release Date : 1990

The Adequacy Of Competition In The Airline Industry written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Aviation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Aeronautics, Commercial categories.




The Corporate Assault On Youth


The Corporate Assault On Youth
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Author : Deron Boyles
language : en
Publisher: Peter Lang
Release Date : 2008

The Corporate Assault On Youth written by Deron Boyles and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.


The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.



Introduction To Globalization And Business


Introduction To Globalization And Business
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Author : Barbara Parker
language : en
Publisher: SAGE
Release Date : 2005-05-20

Introduction To Globalization And Business written by Barbara Parker and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-20 with Business & Economics categories.


Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations.



Tuned In And Fired Up


Tuned In And Fired Up
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Author : Sam M. Intrator
language : en
Publisher: Yale University Press
Release Date : 2005-03-11

Tuned In And Fired Up written by Sam M. Intrator and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Education categories.


What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom and suggests numerous practical ideas to help teachers cultivate their own seemingly magical learning moments.



Phenomenology Of Youth Cultures And Globalization


Phenomenology Of Youth Cultures And Globalization
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Author : Stuart R. Poyntz
language : en
Publisher: Routledge
Release Date : 2015-02-11

Phenomenology Of Youth Cultures And Globalization written by Stuart R. Poyntz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Social Science categories.


This edited collection brings together scholars who draw on phenomenological approaches to understand the experiences of young people growing up under contemporary conditions of globalization. Phenomenology is both a philosophical and pragmatic approach to social sciences research, that takes as central the meaning-making experiences of research participants. One of the central contentions of this book is that phenomenology has long informed critical empirical approaches to youth cultures, yet until recently its role has not been thusly named. This volume aims to resuscitate and recuperate phenomenology as a robust empirical, theoretical, and methodological approach to youth cultures. Chapters explore the lifeworlds of young people from countries around the world, revealing the tensions, risks and opportunities that organize youth experiences.