The 2008 Presidential Campaign
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The 2008 Presidential Campaign
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Author : Robert E. Denton
language : en
Publisher: Rowman & Littlefield
Release Date : 2009
The 2008 Presidential Campaign written by Robert E. Denton and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Communication in politics categories.
Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires."
New Media Campaigning And The 2008 Facebook Election
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Author : Thomas J. Johnson
language : en
Publisher: Routledge
Release Date : 2013-12-16
New Media Campaigning And The 2008 Facebook Election written by Thomas J. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
The Obama Victory
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Author : Kate Kenski
language : en
Publisher: Oxford University Press
Release Date : 2010-07-14
The Obama Victory written by Kate Kenski and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Political Science categories.
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
The 2008 Presidential Elections
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Author : E. Jones
language : en
Publisher: Springer
Release Date : 2009-10-26
The 2008 Presidential Elections written by E. Jones and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Political Science categories.
The election of Barack Obama fundamentally changed America's relationship with the outside world. Written by a mix of scholars and practitioners, the chapters cover the entire electoral process and analyze what Obama's victory suggests about the development of America, socially, economically, and in its foreign relations.
Communicator In Chief
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Author : John Allen Hendricks
language : en
Publisher: Lexington Books
Release Date : 2010-01-14
Communicator In Chief written by John Allen Hendricks and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-14 with Political Science categories.
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.
Strategy Money And Technology In The 2008 Presidential Election
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Author : Costas Panagopoulos
language : en
Publisher: Routledge
Release Date : 2014-06-11
Strategy Money And Technology In The 2008 Presidential Election written by Costas Panagopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Political Science categories.
The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.
Communication In The 2008 U S Election
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Author : Mitchell S. McKinney
language : en
Publisher: Peter Lang
Release Date : 2011
Communication In The 2008 U S Election written by Mitchell S. McKinney and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication in politics categories.
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Yes We Can
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Author : Adia Harvey Wingfield
language : en
Publisher:
Release Date : 2010
Yes We Can written by Adia Harvey Wingfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Political Science categories.
This book offers one of the first sociological analyses of Barack Obama’s historic 2008 campaign for the presidency of the United States. Elaborating on the concept of the white racial frame, Harvey Wingfield and Feagin assess the ways racial framing was deployed by principal characters in the 2008 election. This book counters many commonsense assumptions about race, politics, and society, particularly the idea that Obama’s election ushered in a post-racial era. Readers will find this book uniquely valuable because it relies on sound sociological analysis to assess numerous events and aspects of this historic campaign.
The Presidential Campaign Of Barack Obama
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Author : Dewey M. Clayton
language : en
Publisher: Routledge
Release Date : 2010-05-13
The Presidential Campaign Of Barack Obama written by Dewey M. Clayton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Political Science categories.
In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.
Campaign For President
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Author : , The Institute of Politics
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2009-07-16
Campaign For President written by , The Institute of Politics and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-16 with Political Science categories.
Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.