The 7 Universal Laws Of Customer Value
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The 7 Universal Laws Of Customer Value
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Author : Stephen C. Broydrick
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
The 7 Universal Laws Of Customer Value written by Stephen C. Broydrick and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Providing helpful insights from a broad scope of businesses, this straightforward guide succinctly demonstrates how readers can distinguish themselves from the competition and ultimately increase market share. Written by a customer specialist, this book will help readers learn from practical, no-nonsense ideas--so profits will soar and innovation will flourish.
Consumer Value
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Author : Morris Holbrook
language : en
Publisher: Routledge
Release Date : 2002-03-11
Consumer Value written by Morris Holbrook and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-11 with Business & Economics categories.
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Tqm Engineering Handbook
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Author : D.H. Stamatis
language : en
Publisher: CRC Press
Release Date : 1997-06-26
Tqm Engineering Handbook written by D.H. Stamatis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-06-26 with Business & Economics categories.
Offering a model, an implementing strategy, as well as traditional and nontraditional methods for the successful enhancement and maintenance of quality, this work establishes a rationale for the continuation of Total Quality Management (TQM) in all organizations. It considers leading quality-related topics, such as unusual charts, supplier-organiza
Economic Bulletin
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Author : Singapore International Chamber of Commerce
language : en
Publisher:
Release Date : 1999
Economic Bulletin written by Singapore International Chamber of Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Malaysia categories.
Business India
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Author :
language : en
Publisher:
Release Date : 1997
Business India written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business categories.
The Complete Idiot S Guide To Motivating People
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Author : Michael Ramundo
language : en
Publisher: Penguin Putnam
Release Date : 2000
The Complete Idiot S Guide To Motivating People written by Michael Ramundo and has been published by Penguin Putnam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This "Idiot's Guide" shows how to pump up trainers, managers, and leaders of all kinds to inspire the people who work for them.
The Cumulative Book Index
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Author :
language : en
Publisher:
Release Date : 1997
The Cumulative Book Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with American literature categories.
A world list of books in the English language.
Creating And Managing Superior Customer Value
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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing
Release Date : 2008-11-01
Creating And Managing Superior Customer Value written by Arch G. Woodside and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
After The Sale
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Author : Joseph D. Patton
language : en
Publisher:
Release Date : 2000
After The Sale written by Joseph D. Patton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
An updated version of the authors' which explains the organizational goals of those involved in field servicing such durable products as cars, medical instruments, electrical power, telecommunications, farm equipment, and industrial plants. Written by a management consultant and a specialist in quantitative aspects of business at Pepperdine U., topics include service forecasting, personnel and motivation, maintenance technology, inventory management, service training, physical distribution, information systems, marketing, quality control, and accounting. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Strategy From The Outside In Pb
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Author : George S. Day
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-07-23
Strategy From The Outside In Pb written by George S. Day and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-23 with Business & Economics categories.
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in.