The A I Marketer
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The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
The A I Marketer
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Author : Andrew W. Pearson
language : en
Publisher: Intelligencia
Release Date : 2019-04-15
The A I Marketer written by Andrew W. Pearson and has been published by Intelligencia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Business & Economics categories.
We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a “breakthrough.” “A.I.” has eclipsed “Blockchain” and “Crypto” as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick ‘AI’ or ‘ML’ at the front of your prospectus and “.ai” at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Marketer breaks down A.I., machine learning, and deep learning into five unique use cases—sound, time series, text, image, and video—and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, “Personalization”—the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment. The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.
The Ai Marketer S Handbook
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Author : StoryBuddiesPlay
language : en
Publisher: StoryBuddiesPlay
Release Date : 2024-11-08
The Ai Marketer S Handbook written by StoryBuddiesPlay and has been published by StoryBuddiesPlay this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-08 with Business & Economics categories.
"The AI Marketer's Handbook: Automating Your Marketing Strategy" is an essential resource for marketers looking to thrive in the age of artificial intelligence. This comprehensive guide delves into the transformative role of AI in marketing, offering actionable insights on leveraging machine learning, chatbots, predictive analytics, and more. From enhancing customer segmentation and personalization to optimizing advertising strategies, this handbook equips you with the knowledge and tools needed to implement AI effectively in your marketing efforts. Whether you're a seasoned professional or new to the field, this ebook will empower you to navigate the future of marketing with confidence and creativity. AI marketing, marketing automation, machine learning, customer personalization, predictive analytics, chatbots, programmatic advertising, content optimization, customer segmentation, digital marketing strategies
The Modern Ai Marketer
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Author : Pam Didner
language : en
Publisher: Pam Didner
Release Date : 2020-02-21
The Modern Ai Marketer written by Pam Didner and has been published by Pam Didner this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Business & Economics categories.
NOTE FROM AUTHOR: This book was written prior to the release of ChatGPT. For the most up-to-date insights, please consider purchasing the latest books in the AI Modern Marketer Series: In the GPT Era and Guide to Gen AI Prompts. In these two books, you'll understand AI's implications on Marketing and discover a list of effective sales and marketing prompts you can use immediately. Thank YOU- Pam ------------- The Modern AI Marketer will take you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. You will see multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing management tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and what to know what make of it as a marketer and sales professional, check this book out!
Marketing Artificial Intelligence
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Author : Paul Roetzer
language : en
Publisher: BenBella Books
Release Date : 2022-06-28
Marketing Artificial Intelligence written by Paul Roetzer and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
The Modern Ai Marketer Guide To Gen Ai Prompts
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Author : Pam Didner
language : en
Publisher: Pam Didner
Release Date : 2024-09-04
The Modern Ai Marketer Guide To Gen Ai Prompts written by Pam Didner and has been published by Pam Didner this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-04 with Business & Economics categories.
Are you a marketer or sales professional struggling with ChatGPT or AI bots to create high-quality marketing or sales prompts? How can you leverage generative AI and LLMs (Large Language Models) while maintaining your unique touch? This AI prompt guidebook is ideal for those in B2B marketing, enterprise sales, revenue ops, marketing ops, demand generation, email marketing, SEO, content marketing, growth marketing, event marketing, sales enablement, data analysis, and more. Mastering the art of prompting is essential for modern and digital marketers. Explore over 75 solid marketing and sales prompts in this book to refine your gen AI prompt engineering skills instantly. In this concise and easy-to-read book, you will: - Learn how to create impactful AI prompts to enhance marketing efficiency - Discover tips and techniques for various AI prompting strategies - Experiment with real-world AI prompt examples right away Whether you're an experienced or aspiring marketer or sales professional, this guide is your pathway to success in adapting to AI. Your marketing expertise, deep product knowledge, and relationships with customers and sales teams remain invaluable. AI can't replace your unique touch. Ready to explore exceptional prompts for immediate use? Ready to see some killer prompts you can start using today? Buy this book, head over to Chapter 3, and get started!
The Modern Ai Marketer In The Gpt Era
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Author : Pam Didner
language : en
Publisher: Tilt Publishing
Release Date : 2024-09-04
The Modern Ai Marketer In The Gpt Era written by Pam Didner and has been published by Tilt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-04 with Business & Economics categories.
Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours? Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI. Here’s what you’ll learn: - The evolution of AI and its current significance - How to integrate AI into your existing workflows - Strategies to implement and scale AI initiatives in your organization - Techniques to enhance your generative AI prompts with over 35 top examples - The importance of data quality in AI - Why the human touch remains crucial Pam Didner, a seasoned B2B marketing consultant, fractional CMO, speaker, and podcaster, delivers actionable insights and practical takeaways for applying AI across various marketing domains. From understanding AI marketing and crafting effective prompts to managing data quality, this book equips you to thrive in the AI-driven marketing landscape. The AI race has kicked off—grab your copy now to stay ahead!
The Ai Marketing Playbook
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Author : Mark Lamplugh
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-10-07
The Ai Marketing Playbook written by Mark Lamplugh and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-07 with Computers categories.
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS 1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.
The Ai Marketing Playbook
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Author : Dots McGuyen
language : en
Publisher:
Release Date : 2024-12-26
The Ai Marketing Playbook written by Dots McGuyen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-26 with Business & Economics categories.
In The AI Marketing Playbook, Dots McGuyen delivers a cutting-edge guide to mastering the power of artificial intelligence in today's fast-paced marketing world. This essential resource demystifies AI technologies, showing entrepreneurs, marketers, and business leaders how to leverage machine learning, predictive analytics, and automation to supercharge their strategies. Through real-world case studies and actionable insights, McGuyen breaks down complex AI concepts into practical tools anyone can use. Whether you're looking to personalize customer experiences, optimize ad campaigns, or streamline operations, this book equips you with step-by-step techniques to stay ahead in a competitive marketplace. Packed with expert advice, future-focused trends, and ethical considerations, The AI Marketing Playbook is your ultimate roadmap to thriving in the evolving landscape of AI-driven marketing. Whether you're a seasoned professional or a curious newcomer, this playbook ensures you're ready to harness the full potential of AI for unparalleled growth and innovation.