The Modern Ai Marketer Guide To Gen Ai Prompts
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The Modern Ai Marketer Guide To Gen Ai Prompts
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Author : Pam Didner
language : en
Publisher: Pam Didner
Release Date : 2024-09-04
The Modern Ai Marketer Guide To Gen Ai Prompts written by Pam Didner and has been published by Pam Didner this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-04 with Business & Economics categories.
Are you a marketer or sales professional struggling with ChatGPT or AI bots to create high-quality marketing or sales prompts? How can you leverage generative AI and LLMs (Large Language Models) while maintaining your unique touch? This AI prompt guidebook is ideal for those in B2B marketing, enterprise sales, revenue ops, marketing ops, demand generation, email marketing, SEO, content marketing, growth marketing, event marketing, sales enablement, data analysis, and more. Mastering the art of prompting is essential for modern and digital marketers. Explore over 75 solid marketing and sales prompts in this book to refine your gen AI prompt engineering skills instantly. In this concise and easy-to-read book, you will: - Learn how to create impactful AI prompts to enhance marketing efficiency - Discover tips and techniques for various AI prompting strategies - Experiment with real-world AI prompt examples right away Whether you're an experienced or aspiring marketer or sales professional, this guide is your pathway to success in adapting to AI. Your marketing expertise, deep product knowledge, and relationships with customers and sales teams remain invaluable. AI can't replace your unique touch. Ready to explore exceptional prompts for immediate use? Ready to see some killer prompts you can start using today? Buy this book, head over to Chapter 3, and get started!
The Modern Ai Marketer In The Gpt Era
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Author : Pam Didner
language : en
Publisher: Tilt Publishing
Release Date : 2024-09-04
The Modern Ai Marketer In The Gpt Era written by Pam Didner and has been published by Tilt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-04 with Business & Economics categories.
Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours? Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI. Here’s what you’ll learn: - The evolution of AI and its current significance - How to integrate AI into your existing workflows - Strategies to implement and scale AI initiatives in your organization - Techniques to enhance your generative AI prompts with over 35 top examples - The importance of data quality in AI - Why the human touch remains crucial Pam Didner, a seasoned B2B marketing consultant, fractional CMO, speaker, and podcaster, delivers actionable insights and practical takeaways for applying AI across various marketing domains. From understanding AI marketing and crafting effective prompts to managing data quality, this book equips you to thrive in the AI-driven marketing landscape. The AI race has kicked off—grab your copy now to stay ahead!
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works
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Author : Pam Didner
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-12-19
Global Content Marketing How To Create Great Content Reach More Customers And Build A Worldwide Marketing Strategy That Works written by Pam Didner and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-19 with Business & Economics categories.
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Effective Sales Enablement
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Author : Pam Didner
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-10-03
Effective Sales Enablement written by Pam Didner and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Mastering Ai
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Author : Jeremy Kahn
language : en
Publisher: Simon and Schuster
Release Date : 2025-07-08
Mastering Ai written by Jeremy Kahn and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-08 with Business & Economics categories.
A Fortune magazine journalist draws on his expertise and extensive contacts among the companies and scientists at the forefront of artificial intelligence to offer dramatic predictions of AI’s impact over the next decade, from reshaping our economy and the way we work, learn, and create to unknitting our social fabric, jeopardizing our democracy, and fundamentally altering the way we think. Within the next five years, Jeremy Kahn predicts, AI will disrupt almost every industry and enterprise, with vastly increased efficiency and productivity. It will restructure the workforce, making AI copilots a must for every knowledge worker. It will revamp education, meaning children around the world can have personal, portable tutors. It will revolutionize health care, making individualized, targeted pharmaceuticals more affordable. It will compel us to reimagine how we make art, compose music, and write and publish books. The potential of generative AI to extend our skills, talents, and creativity as humans is undeniably exciting and promising. But while this new technology has a bright future, it also casts a dark and fearful shadow. AI will provoke pervasive, disruptive, potentially devastating knock-on effects. Leveraging his unrivaled access to the leaders, scientists, futurists, and others who are making AI a reality, Kahn will argue that if not carefully designed and vigilantly regulated AI will deepen income inequality, depressing wages while imposing winner-take-all markets across much of the economy. AI risks undermining democracy, as truth is overtaken by misinformation, racial bias, and harmful stereotypes. Continuing a process begun by the internet, AI will rewire our brains, likely inhibiting our ability to think critically, to remember, and even to get along with one another—unless we all take decisive action to prevent this from happening. Much as Michael Lewis’s classic The New New Thing offered a prescient, insightful, and eminently readable account of life inside the dot-com bubble, Mastering AI delivers much-needed guidance for anyone eager to understand the AI boom—and what comes next.
Marketing Artificial Intelligence
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Author : Paul Roetzer
language : en
Publisher: BenBella Books
Release Date : 2022-06-28
Marketing Artificial Intelligence written by Paul Roetzer and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Modern Generative Ai With Chatgpt And Openai Models
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Author : Valentina Alto
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-05-26
Modern Generative Ai With Chatgpt And Openai Models written by Valentina Alto and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-26 with Computers categories.
Harness the power of AI with innovative, real-world applications, and unprecedented productivity boosts, powered by the latest advancements in AI technology like ChatGPT and OpenAI Purchase of the print or Kindle book includes a free PDF eBook Key Features Explore the theory behind generative AI models and the road to GPT3 and GPT4 Become familiar with ChatGPT's applications to boost everyday productivity Learn to embed OpenAI models into applications using lightweight frameworks like LangChain Book Description Generative AI models and AI language models are becoming increasingly popular due to their unparalleled capabilities. This book will provide you with insights into the inner workings of the LLMs and guide you through creating your own language models. You'll start with an introduction to the field of generative AI, helping you understand how these models are trained to generate new data. Next, you'll explore use cases where ChatGPT can boost productivity and enhance creativity. You'll learn how to get the best from your ChatGPT interactions by improving your prompt design and leveraging zero, one, and few-shots learning capabilities. The use cases are divided into clusters of marketers, researchers, and developers, which will help you apply what you learn in this book to your own challenges faster. You'll also discover enterprise-level scenarios that leverage OpenAI models' APIs available on Azure infrastructure; both generative models like GPT-3 and embedding models like Ada. For each scenario, you'll find an end-to-end implementation with Python, using Streamlit as the frontend and the LangChain SDK to facilitate models' integration into your applications. By the end of this book, you'll be well equipped to use the generative AI field and start using ChatGPT and OpenAI models' APIs in your own projects. What you will learn Understand generative AI concepts from basic to intermediate level Focus on the GPT architecture for generative AI models Maximize ChatGPT's value with an effective prompt design Explore applications and use cases of ChatGPT Use OpenAI models and features via API calls Build and deploy generative AI systems with Python Leverage Azure infrastructure for enterprise-level use cases Ensure responsible AI and ethics in generative AI systems Who this book is for This book is for individuals interested in boosting their daily productivity; businesspersons looking to dive deeper into real-world applications to empower their organizations; data scientists and developers trying to identify ways to boost ML models and code; marketers and researchers seeking to leverage use cases in their domain – all by using Chat GPT and OpenAI Models. A basic understanding of Python is required; however, the book provides theoretical descriptions alongside sections with code so that the reader can learn the concrete use case application without running the scripts.
The Modern Ai Marketer
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Author : Pam Didner
language : en
Publisher: Pam Didner
Release Date : 2020-02-21
The Modern Ai Marketer written by Pam Didner and has been published by Pam Didner this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Business & Economics categories.
NOTE FROM AUTHOR: This book was written prior to the release of ChatGPT. For the most up-to-date insights, please consider purchasing the latest books in the AI Modern Marketer Series: In the GPT Era and Guide to Gen AI Prompts. In these two books, you'll understand AI's implications on Marketing and discover a list of effective sales and marketing prompts you can use immediately. Thank YOU- Pam ------------- The Modern AI Marketer will take you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. You will see multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing management tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and what to know what make of it as a marketer and sales professional, check this book out!
The Future Of Responsible Management Education
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Author : Christian Hauser
language : en
Publisher: Springer Nature
Release Date : 2023-03-25
The Future Of Responsible Management Education written by Christian Hauser and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-25 with Business & Economics categories.
Business schools have been criticized for several things, such as lacking relevance, a too weak ethics orientation, dated paradigms, or commercialization. Simultaneously, there has been much positive change and accelerated dynamics toward forming future-ready companies and graduates. This book outlines how to better understand and master the digital transformation challenge. It is essential that business school deans, program directors, and faculty members embrace new opportunities to bring the UN-backed Principles of Responsible Management Education (PRME) to life successfully. Part of the Humanism in Business series, this book constitutes a valuable resource for leaders in universities and business schools, as well as individual faculty members aspiring to optimize how they respond to digital transformation. It can also be of use to those studying responsible management education, leadership and business ethics more generally.