The Advertising Concept
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The Advertising Concept Book
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Author : Pete Barry
language : en
Publisher:
Release Date : 2008
The Advertising Concept Book written by Pete Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.
The Advertising Concept Book
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Author : Pete S. Barry
language : en
Publisher:
Release Date : 2016
The Advertising Concept Book written by Pete S. Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
The Advertising Concept Book
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Author : Pete Barry
language : en
Publisher: National Geographic Books
Release Date : 2016-09-08
The Advertising Concept Book written by Pete Barry and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Advertising Concept Book 3e Think Now Design Later Third
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Author : Pete Barry
language : en
Publisher: Thames & Hudson
Release Date : 2016-08-10
Advertising Concept Book 3e Think Now Design Later Third written by Pete Barry and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-10 with Business & Economics categories.
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Advertising Concepts And Strategies
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Author : Christopher C. Gilson
language : en
Publisher:
Release Date : 1980
Advertising Concepts And Strategies written by Christopher C. Gilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Advertising
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Author : George Felton
language : en
Publisher:
Release Date : 1994
Advertising written by George Felton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
Deceptive Advertising
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Author : Jef Richards
language : en
Publisher: Routledge
Release Date : 2013-12-16
Deceptive Advertising written by Jef Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
What S In A Name
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Author : John Philip Jones
language : en
Publisher: M.E. Sharpe
Release Date : 2003
What S In A Name written by John Philip Jones and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
The Advertising Concept
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Author : Brannon Driscoll
language : en
Publisher: Zen Mastery Srl
Release Date : 2021-02-15
The Advertising Concept written by Brannon Driscoll and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-15 with categories.
The Advertising Concept: The Ultimate Guide on Successful Advertising, Learn Advertising Tips and Paid Advertising Secrets That Would Help Your Advertising Campaigns for Your Business All businesses need promotion. Businesses need to get the word out so they could get on the radar of customers. It is essential to always acquire new customers because, without them, your business would fail. Business owners should recognize the importance of coming up with a great advertisement. In this book, you will learn all the information about different advertisements you could create, post, purchase, and use so you could advertise your business. You will also learn about powerful copywriting techniques that would help the conversion rate for your business. You will discover different types of advertising you can buy and where you can buy it from. You will learn effective strategies on how to make sure all your advertising campaigns are profitable. Advertising has evolved through time and one cannot undermine its impact on the modern economy. Coming up with an awesome advertisement that will surely stand out might take a bit of trial and error but as long as you follow the tips you will learn in this book, you will eventually come up with a winning advertisement. If you want to learn more advertising tips that can help your business, scroll up and click "add to cart now"
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release
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Author : Russell Schwartz
language : en
Publisher: Routledge
Release Date : 2019-08-08
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release written by Russell Schwartz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Art categories.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.